Christian Louboutin Partners with JD.com's TOPLIFE

JD.com teams up with Christian Louboutin to set up his first online pop-up store

Christian Louboutin Partners with JD.com's TOPLIFE

Christian Louboutin’s signature red-soles have tiptoed their way onto TOPLIFE.

In early July, JD.com teamed up with Christian Louboutin to set up his first online pop-up store hosted on JD’s luxury e-flagship platform TOPLIFE. The store features the full offering from the brand’s most recent collection. The pop-up marks the brand’s official debut on an e-commerce platform in China.

“JD’s TOPLIFE offers us a very rich and relevant platform to express Christian’s vision & creativity and develop a strong storytelling around his collections” said Alexis Mourot, Christian Louboutin Chief Operating Officer and General Manager.

To facilitate the success of the pop-up, JD is providing a full range of services, including marketing, logistics and customer service support. This includes the company’s signature white glove delivery service, JD Luxury Express, where professionally-dressed couriers drive electric cars to hand-deliver purchases to consumers’ homes, rounding out the online luxury experience with an offline, personal touch.

“No matter where you are, Christian Louboutin’s signature creations are ubiquitous with style, poise and individuality,” said Xia Ding, JD President of International Fashion and Head of TOPLIFE. “We couldn’t be happier to partner with him in bringing his beloved shoes to more people in China and are confident that our customers will take full advantage of the pop-up on TOPLIFE.”

The launch of the Christian Louboutin pop-up plays into JD’s Retail as a Service vision. The company’s state of the art logistics network fully developed in-house as well as its big data analytics capabilities, among other strengths, makes JD ideally positioned to help brands get online quickly and reach China’s eager luxury consumer base. JD has helped many other brands, both in the fashion industry and outside, seamlessly make their China e-commerce debut by leveraging its RaaS capabilities.

Christian Louboutin joins a host of leading brands already working closely with JD’s TOPLIFE. In addition to Fendi, JD has also welcomed Saint Laurent, Alexander McQueen, Oscar de la Renta and Kiton to TOPLIFE, with more top international luxury brands expected to come online in the near future.

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