Jul 28, 2021|

Benefit Cosmetics Opens Flagship Store on JD.com

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by Siyi Zhao

Benefit Cosmetics, the beauty brand under world’s leading luxury products group LVMH, launched its online flagship store on JD.com on July 21. The launch of the online store allows Benefit Cosmetics to bring its instant beauty solutions and various high-quality cosmetics products to more Chinese consumers with authenticity guarantee, the fastest delivery, and customized allergy insurance from JD.com, the leading e-commerce platform in China.

Founded in 1976, Benefit Cosmetics believes laughter is the best cosmetics, and has swept the world with one-of-a-kind cult favorite products like the POREfessional Face Primer, Precisely My Brow Pencil and Dandelion Brightening Finishing Powder. This time, Benefit Cosmetics also brings its new product of its fan-favorite POREfessional family – the POREfessional: Super Setter. to consumers on JD.com, which help to keep makeup looking best for long.

Other than the new product launching, Benefit has chosen JD beauty for a reason. “The all-stops-covered delivery operation and service of JD.com allows Benefit Cosmetics to engage with wider range of consumers in China and provide them the make-up product in the way they prefer. “said Yan WANG, the Brand General Manager in Greater China of Benefit Cosmetics. “We believe that the cooperation with JD.com will provide more shopping options and convenience to all beauty lovers in China.”

These years, the world has witnessed the burgeoning increase of luxury cosmetic brands in the Chinese market, especially the contributions from young customers. In response, JD.com has launched cooperation with a series of beauty vanguards to expand its beauty blueprint.

JD Beauty has also endeavored to attract more loyal youngsters through live-streaming campaigns and marketing during shopping carnivals, a strategy which is highly matched with benefit’s product positioning and targeted customers.

“Together with the beauty brands, JD Beauty is pumped to provide the consumers with abundant and quality products through our advanced joint efforts in the key fields like big data, marketing along with supply chain,” said Terry Wang, general manager of JD Beauty.

 

 

(zhaosiyi5@jd.com)

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