Mar 31, 2023| JD Worldwide
Blokker and Ochama Exceed Collaboration Ambitions
Collaboration milestone 200th Ochama pick-up points at Blokker stores
Amsterdam, 31 March 2023 – Blokker, a leading Dutch retail chain, and Ochama, a global innovator in omnichannel retail, today announced the two companies are expanding their collaboration while marking a major milestone with the opening of the 200th Ochama x Blokker pick-up point at Blokker stores. The collaboration has exceeded expectations as the original goal was to establish 50 pick-ups within a month. Today, the 200th Pick-up Go was opened at Blokker Goirle. The two parties aim to add more Blokker stores to Ochama’s pick-up point networks and fulfill 100,000 orders by the end of June.
Dutch consumer embraces omnichannel innovations
Blokker and Ochama are proving the success of their collaboration. In 2022, the companies launched a pilot program allowing customers to pick-up Ochama-ordered groceries at Blokker stores and Blokker to sell its products through Ochama’s online shop, with the aim to bring together the convenience of online and physical shopping for consumers. Since the first Pick-up point opened in The Hague, the concept has now been introduced throughout the country.
During the Singles’ Day promotion last November, revenue from the original four flagship Blokker pick-up points increased by 200% compared to September. In the past two months, the compound weekly growth rate of revenue at the newly added 50 Blokker pick-up points in February has reached 70%.
“Since launching this collaboration, we have seen a significant increase in both revenue and the number of orders,” says Danny Zhang, CEO of Ochama. “Consumers are taking advantage of the food and fresh produce assortment that’s being offered and we are seeing new traffic to the offline stores, as well.”
Next steps collaboration
The adaptation of this omnichannel concept by Dutch consumers highlights the success of the collaboration between Ochama and Blokker and the two parties’ vision of a stronger integration of physical retail presence with the convenience of online shopping. It proves that consumers place a premium on offline and online accessibility when buying everyday items.
“Blokker and Ochama have a perfect fit in this strategic partnership as we both focus on getting our customers the best possible convenience offering, always being present online or around the corner,” says Jeanine Holscher, CEO Blokker. “We are excited about the success and adaptation of this new concept in the Netherlands.”
“The partnership between Blokker and Ochama has made retail shopping experience as seamless and hassle-free as possible,” says Danny Zhang, CEO of Ochama. “We look forward to expanding our work with Blokker in the future to achieve new growth and offer new and existing customers a unique omnichannel experience. For the retail industry as a whole, this further proves the value of collaboration and innovation.”
Blokker has a network of more than 400 stores in the Netherlands, including more than 50 franchised stores, a webshop with an assortment of more than 500,000 items and more than 4,000 employees. For 127 years Blokker has been the low-cost specialist in cooking, dining and household with a wide range of household goods from distinctive brands and innovative quality products at a good price. Blokker’s head office is located in Amsterdam. Blokker’s distribution center has more than 100,000 m2 and is located in Geldermalsen. For more information: www.blokker.nl
Ochama is an innovative B2C omni-channel retailer that uses state-of-the-art retail and supply chain solutions to offer a comprehensive, full category assortment of products at low prices, including both food and non-food items such as home appliances, home living, electronics, fashion and more. Online orders can be collected from hundreds of pick-up points in Europe, or delivered right to the customer’s home. Ochama is part of JD.com, a Fortune Global 500 company, ranked 46th in 2022.
Mar 29, 2023| JD Retail
Annual Sales of Home Appliances on Shop Now Platform Increases 9-Fold Year-on-Year
by Mary Ma
JDDJ and Shop Now, the on-demand retail business jointly launched by JD.com, and Dada Group (Nasdaq: Dada), has reported great growth amidst significant expansion over the last 12 months in recent annual results.
In particular, the home alliance category has seen large growth. In March, JD.com published the “JD.com Helps the High-Quality Development of the Home Appliance Industry White Paper”. The white paper revealed that the home appliance industry is embracing the innovative on-demand retail, to achieve growth.
In 2022, sales in this category on JD Shop Now increased by more than 9 times year-over-year, making it of the most important channels for top home appliance brands.
As the key players in JD.com’s omni-channel service, JD Shop Now and JDDJ has connections to 11,000 brick-and-mortar home appliance stores, which accounts for about 60% of the top home appliance manufacturers and covered 300 cities in China.
As the on-demand retail business in JD.com’s ecosystem, JDDJ provides consumers with a service of “order online, deliver from nearby stores within one hour”. Based on analysis of home appliance trends, JDDJ identified the pain points of physical stores and provided integrated solutions in connecting off- and on-line inventories, user and service digitalization, to optimize cost, efficiency and experience.
As for large and heavy appliances, together with well-known merchants, JDDJ has established a “deliver and install” service, which can be fulfilled as quickly as the next day. The innovative service has greatly improved consumers’ experiences in home appliance consumption.
Since last year, home appliance’s on-demand retail business has been growing rapidly, and the online sales of offline stores are expected to exceed RMB 10 billion yuan in the next two years.
The key of on-demand retail is the digitalization of traditional stores. As the representative of open platform model, JDDJ does not touch the inventory, and brings high quality products and services to consumers together with all-category retailers and brand owners on-board.
By merging the borders of online and offline shopping, the omni-channel retailing model extensively integrates physical and digital channels, resources and capabilities to bring the ultimate experience to consumers while stimulating greater consumer potential.
At present, there is a surging need from retailers and brand owners for access to online traffic and efficient on-demand fulfillment solutions. More retailers are now starting to build their own O2O team and by leveraging JDDJ, they can expand their on-demand retail business rapidly.
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