by Vivian Yang
JD Worldwide, JD.com’s one-stop shopping platform for both imported and exported goods, recently hosted a merchant recruitment event in Shenzhen, focusing on beauty and skincare categories. Held on November 30th, the event showcased JD’s innovative cross-border e-commerce solutions, highlighting our integrated supply chain capabilities, and introduced various incentives for new merchants joining the platform.”
Emerging Consumer Trends and Market Leadership
“The Gen Z demographic, primarily consisting of individuals born after the year 2000, has emerged as a major driving force in the consumption of imported beauty and skincare products. Since 2023, this group has shown an extraordinary growth of more than 250% year-on-year on JD.com,” shared the category manager of JD Worldwide. “Moreover, JD Worldwide continues to lead in engaging users from China’s smaller cities in this market segment, further establishing our platform as the go-to site for imported goods.”
JD Worldwide introduced bespoke incentive policies tailored for beauty and skincare merchants at the event, including JD’s “Spring Dawn” initiative, specifically designed to support small businesses and individual entrepreneurs in kick-starting their journey on the platform. Merchants can also benefit from substantial premiums of up to 5% of their annual sales. Additionally, we introduced specialized incentives for newcomers in categories such as perfumes and cosmetics, ranging from reduced quality assurance deposits to commission rebates.
Rising Demand for Imported Goods
The demand for imported goods in China is on an upward trajectory, fueled by increased availability, enhanced service efficiency, and a gradual reduction in prices. The “2023 Report on European Imported Product Consumption Trends,” published by JD’s Consumption and Industry Development Research Institute, reveals a 79% rise in users purchasing European imports. Notably, there’s been a 312% increase in users below 25 years and a 207% rise in transactions in county and rural markets.
During this year’s Singles’ Day Grand Promotion, JD Worldwide experienced a significant 100% year-on-year increase in transaction volume across more than 350 cross-border imported product categories. Particularly noteworthy is the 20-fold growth in our Korean direct procurement business within the beauty category.
Continued Innovation and Consumer Appeal
JD Worldwide is relentlessly innovating, evident in our consumer-favorite models like global buyers’ stores, National Pavilions, Global Supermarket, and the “offers in sync with official brand sites” program. By leveraging JD’s advanced supply chain capabilities, we’re continuously refining and expanding our ecosystem. Our focus spans enhancing consumption scenarios, devising impactful marketing strategies, ensuring product and service quality, and intensifying merchant recruitment. Our goal is unwavering – to equip brand merchants with the tools and support necessary to thrive in the Chinese market.
Discover more about the opportunities and growth potential with JD Worldwide.
Nov 30, 2023| JD Logistics
JD Logistics Reports 70% Increase in Overseas Outbound Orders During Black Friday
During this year’s Black Friday, JD Logistics witnessed a 70% surge in overseas outbound orders, a significant increase from the same period last year. The company attributes the increase in large part to the implementation of automation technology and advanced AI algorithms, which have been instrumental in helping merchants accurately forecast sales and prepare inventory. Notably, JD Logistics’ forecasting accuracy rate exceeded 95% during Black Friday.
JD Logistics’ self-developed international warehouse management system (iWMS) played a crucial role. This cutting-edge system schedules a variety of intelligent devices, resulting in a more than threefold increase in the operational efficiency of overseas warehouses. The iWMS is a boon for local vendors, enabling them to manage a large number of SKUs effectively and allocate products to warehouses closest to consumers in advance. This foresight significantly reduces order fulfillment times from 7 days to just 2-3 days in overseas markets.
JD Logistics’ technological advancements extend to its overseas warehouses across Europe, North America, and other regions, where the company has deployed nearly one thousand pieces of automation equipment, including Automated Guided Vehicles (AGVs), Container Transport Units (CTUs), sorting robots, and sorting conveyor equipment. Utilizing these advanced automation technologies, JD Logistics has developed an innovative Power-Sorting-Picking (PSP) model, significantly boosting picking and sorting efficiency—achieving more than a threefold increase compared to traditional manual methods.
On the merchant front, JD Logistics developed the international order fulfillment platform (iFOP). This platform enables vendors to connect with major e-commerce marketplaces and independent sites with one click, facilitating the fulfillment of orders from various channels through an integrated inventory system.
Addressing the challenges in after-sales and reverse supply chain logistics, JD Logistics has established multiple reverse maintenance centers in Europe and North America, providing services such as acceptance inspection, refurbishment, and environmentally friendly disposal.
In China, JD Logistics operates over 1,600 warehouses and continues to expand its footprint. Its international operations include nearly 90 bonded warehouses, international direct mail warehouses, and overseas warehouses globally, covering a total gross floor area of approximately 900,000 square meters. This extensive network underscores JD Logistics’ commitment to enhancing global supply chain solutions through innovative and efficient logistics services.
Stay up to date on the latest news from JD.com
Enter your email address to subscribe to this blog and receive notifications of new posts by email.