JD Health Hosted Wellness Products and Stars at IWF 2021

JD Health Hosted Wellness Products and Stars at IWF 2021

by Vivian Yang

 

JD Health participated in the 8th International Health, Wellness and Fitness Expo (IWF) from Apr. 6 -8 in Shanghai. As a partner of the event, JD Health created dedicated online promotional pages and offline exhibition activities, creating an all-round demonstration of the latest healthcare and fitness products and a digitalized future of the industry.

Chong Peng, managing director of IWF (left) and Haohang Song, director of wellness business of JD Health (right)

 

The expo gathered more than 800 brand exhibitors in the 70,000-square-meter exhibition hall. Business leaders, industry influencers and sports stars were invited to interact at JD Health’s booth on site.

Leading Chinese sports nutrition brand CPT released a new product at a ceremony attended by JD Health and Jianmeng Liu (center), winner of men’s fitness in the 2018 World Fitness Championship.

Led by the fitness model Leo Hainuo Chen, Muscle Tech brought a legion of muscle men to JD Health’s booth, who interacted with audiences on site and shared their understanding about muscle strength.

Fitness KOLs on Douyin and Weibo showed up at JD Health’s exhibition to experience the latest products on behalf of their followers and shared fitness tips.

Spectators were keen to prove themselves by trying out the new equipment on site. In doing this, they also had the chance to become an “experience officer” of JD Health.

To date, JD Health has been working closely with over 6,000 global brands of health and wellness products. The platform now manages over 30 nutrition categories including immunity enhancement, bone health, vitamins and minerals, beauty products, weight management, special medical food and more.

 

(vivian.yang@jd.com)

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