JD Worldwide to Recruit More International Brands

JD Worldwide to Recruit More International Brands

by Rachel Liu

JD Worldwide, JD’s platform for imported products, held an online brand recruitment webinar on May 26, targeting brands and merchants from all over the world who are interested in beginning to sell their products in China markets. Hundreds of merchants from over 40 countries including Turkey, Poland, Canada, Spain, Germany and more signed up for the webinar.

Luke Liu, head of brand development at JD Worldwide, and business development managers from categories including fashion, menswear and more joined the webinar to answer questions from merchants.

During the webinar, merchants were able to learn about JD’s history and development, the cross-border e-commerce market in China, the advantages of JD Worldwide and the support that JD Worldwide provides to overseas merchants. Industry data shows that cross-border e-commerce is developing steadily in China, and the factors that customers care the most about are product authenticity and after-sale service. JD’s “zero-tolerance policy” to counterfeits provide merchants with a healthy environment to develop business.

With JD’s over 500 million customers, JD Worldwide has a large number of high-quality customers from top-tier cities, and a strong group of female and Generation Z customers. They have high purchasing power and require high quality sales service, which is what JD has been focusing on. These advantages make JD Worldwide a great partner for overseas merchants.

JD Worldwide is also developing various programs this year to help brands and merchants better operate their stores and introduce products to China. For example, the “JD World Fair” program, which gathers National Pavilions from different countries, provides a good channel for brands to sell their products with the support of embassies or organizations. This is especially favorable for smaller brands.

The “Just in time” program connects overseas shopping mall or e-commerce platforms with JD Worldwide. After launching their products on JD Worldwide, they can sell easily and directly to Chinese customers and deliver products from overseas, adding a sales channel to the massive Chinese market. JD Worldwide also built a “service union” to gather high-quality service companies in China to provide operations services for merchants who are not familiar with the Chinese e-commerce market.

“We hope that we can be the first step for international merchants to develop cross-border e-commerce in China,” said Liu. “With JD’s know-how in e-commerce in China and our strong support on brand cultivation, operations and marketing, I am sure that we are the go-to partner for international brands to grow in China, especially young brands who want to explore the Chinese market.”

JD Worldwide just celebrated its sixth anniversary this April. It has integrated all the imported products in one place, including cross-border business and general trade business, which now includes its duty-free business after the opening of a duty-free store in Hainan. It offers over 10 million SKUs (stock keeping units) of imported products from 20,000 brands and 100 countries.

Any brands interested in building their business with JD in China can apply via https://www.jd.hk/cooperation_en, or by emailing worldwide@jd.com and adding the “JDworldwideBD” account via WeChat.

 

(liuchang61@jd.com)

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