JD.com Sees Strong 11.11 Start as Active Users and Categories Surge

Posted on by Yuchuan Wang

Beijing, October 14, 2025 – JD.com has seen an exceptional start to this year’s 11.11 Grand Promotion (Single’s Day) with active users rising by nearly 50%, according to new data. Market researchers CTR data shows that between October 9th and 10th, JD.com’s app active users jumped by 47.6% year on year, the fastest growth, leading the e-commerce industry. 

Since the campaign officially kicked off on October 9, consumer enthusiasm has continued to soar, fueled by JD.com’s ready-to-ship inventory and direct price reductions. Some category highlights as of 12pm October 14, include (YoY):

  • Powered Products Lead the Charge: Orders across electricalcategories including home appliances, smartphones, digital devices, and computers rose by over 70% year-on-year, ranking first in both sales volume and growth rate across the industry.
  • AI and Smart Devices Surge: Driven by growing consumer interest in intelligent technologies, categories such as AI hardware, smart robots, and 3D printers posted significant growth. Sales of smart robots were up fivefold, AI glasses threefold, AI tablets twofold, and 3D printers 120%, while AI smartphones and learning devices both doubled.
  • Home Innovation on the Rise: Sales of new flagship home appliances and household products surged fourfold,year-on-year. Over 1,000 brands launched “Flash New” items, with 100-inch TVs, multi-drum washers, and zero-gravity sofas seeing sales jump more than tenfold.
  • Fashion Flourishes: Nearly 2,000 fashion brands and merchants across apparel, beauty, and sports reported sales growth exceeding 200%.
  • Trendy Consumer Goods: Healing, aesthetic, and IP-themed products surged over 100%. Disney-branded pet toys grew 114 times, Rémy Martin’s Li Xian edition cognac 10 times, Milkground’s Paw Patrol cheese sticks 150%, and Peppa Pig diapers 136%.
  • Fresh Food Favorites: Fresh durians became one of the top fruits of choice, with sales up 420% year-on-year.
  • Health Consumption Grows: New users purchasing weight management and tonic medicines increased 5fold.
  • Automotive and Energy: Self-operated electric bicycles saw a 500% increase, while EV chargers rose 102%.
  • Cross-Border Growth: JD.com’s cross-border import business saw apparelproducts grow 300%.

For the first time, JD.com’s local life business joined forces with over 3 million merchants in dining, on-demand retail, and travel and hotel services to bring consumers quality and affordable lifestyle experiences. Meanwhile, offline JD MALL stores saw home categories grow 123% year-on-year.

11.11 has also become the launchpad for major new products. Brands such as Xiaomi, Apple, and POP MART unveiled their latest releases, including celebrity-endorsed products debuting exclusively on JD.com.

AI and Smart Logistics Power the Experience

To enhance efficiency, JD.com introduced multiple AI-powered tools for merchants, including large-language-model-based customer service and intelligent design assistants, significantly shortening customer wait times and boosting merchant performance.

JINGDONG Logistics (JD Logistics) has deployed an intelligent equipment cluster at scale for the first time, improving frontline efficiency by nearly 20%. And intelligent logistics robots are now in use in 20 provinces in China and in over 10 countries worldwide, supporting end-to-end storage, transport, and sorting processes, effectively reducing logistics costs across the entire supply chain.

In addition, over 660,000 frontline employees, 3,600 warehouses, including cloud warehouses, are fully mobilized to ensure seamless delivery throughout the 11.11 Grand Promotion.

 

(yuchuan.wang@jd.com)

JINGDONG Logistics Expands Air-cargo Network with New Shenzhen–Singapore Route Through JD Airlines

Posted on by Yuchuan Wang

JINGDONG Logistics, also known as JD Logistics, has launched a scheduled all-cargo service between Shenzhen, China and Singapore, further expanding its air logistics network across the Asia-Pacific region. On September 19, a JD Airlines Boeing 737-800BCF freighter, fully loaded with e-commerce parcels and high-end electronics, departed from Shenzhen Bao’an International Airport and landed at Singapore Changi Airport.

The new route, operated three times a week, provides a maximum single-trip payload of 22 tons. By offering regular, direct flights with stable schedules, JD Airlines enables high-value exports such as consumer electronics and smart devices from South China to reach Southeast Asia more efficiently.

While most of the outbound cargo consists of consumer electronics and e-commerce parcels bound directly for Singapore, a smaller share of time-sensitive goods will transit onwards to Europe and the U.S. Return flights will see shipments mainly include electronics routed from Europe and the U.S. through Singapore, along with local auto parts and e-commerce products.

JD Airlines currently operates more than 20 domestic and international cargo routes, including routes connecting China with South Korea, Thailand, Myanmar, Malaysia and beyond. Leveraging JINGDONG Logistics’ integrated network of warehousing, transportation, and last-mile delivery, JD Airlines remains committed to enabling smoother and faster global trade.

 

(yuchuan.wang@jd.com)

JD.com Delivers iPhone 17 Series to Over 30,000 Customers Within Hours of Launch

Posted on by Yuchuan Wang

The iPhone 17 series officially launched on JD.com at 8 a.m. on September 19. By noon, more than 30,000 customers nationwide had already received their new devices.

One of the first recipients, Mr. Wang, received his iPhone 17 Pro Max in Shanghai, within minutes of launch from a JD Now instant retail rider. Impressed by the delivery speed, he said: “It’s so fast! I must be the first among my friends to hold the new iPhone.”

Behind this “JD.com speed” is the company’s strong supply chain and logistics network. Ahead of the launch, JD.com secured ample stock, supplied directly by Apple, allocating inventory across nationwide warehouses, while also working with nearly 10,000 offline authorized stores to synchronize sales. As a result, same-day deliveries covered major cities and 80% of counties across China, setting a new benchmark for customer experience.

According to JD.com’s data, within one minute of pre-orders opening on September 12, iPhone 17 series sales surpassed last year’s full-day total, setting a new record. By 10 am on September 19, trade-in volume for iPhones was already four times higher than the same period last year. According to a data survey, over 80% of users chose JD.com as their preferred purchase channel for new iPhones this year.

JD.com continues to showcase the strength of its integrated supply chain and logistics capabilities, ensuring customers not only receive genuine products, but also enjoy fast and reliable delivery.

 

(yuchuan.wang@jd.com)

JINGDONG Property Announces Acquisition of Second Logistics Facility in Dubai

Posted on by Yuchuan Wang

Dubai, September 11, 2025, JINGDONG Property has completed the acquisition of a new logistics facility in Dubai, marking another milestone in its growing presence in the Middle East. JINGDONG Property is the infrastructure investment and management platform of JD.com.

Located in the Jebel Ali Free Zone (JAFZA), the new facility went into operation upon completion of the acquisition.

Building on Dubai’s position as a global transportation hub and the advantages of its free zone, the site will be upgraded into a smart logistics park. Working in tandem with JINGDONG Property’s existing site in Dubai, it will form a smart supply chain hub for clients in the Middle East, Africa, and Europe, serving industries including engineering machinery, cross-border e-commerce, new energy vehicle components, and luxury goods.

Since the completion of JINGDONG Property’s first smart logistics park in Dubai in June, the company has significantly accelerated its expansion in the Middle East. In July, JINGDONG Property entered into a strategic partnership with Abu Dhabi Airports to jointly develop and operate a state-of-the-art logistics facility in the Abu Dhabi Airports Freezone.

By offering warehouse infrastructure that meets international standards and incorporates JD.com’s smart supply chain solutions, JINGDONG Property is effectively addressing the challenges companies face in developing business in the region. Looking ahead, JINGDONG Property aims to provide more efficient and intelligent supply chain solutions for local enterprises while remaining customer-centric, driving technological innovation and service upgrades, and collaborating with partners to build a smarter and more efficient global logistics ecosystem.

 

About JINGDONG Property, Inc.

JINGDONG Property, Inc. is a leading and rapidly growing modern infrastructure investment and asset management platform of JD.com, Inc. Its business includes investment, development and asset management of logistics parks, business parks, data centers and others. As the cornerstone of JD.com’s supply chain ecosystem, JINGDONG Property is equipped with deep insights into merchandise and logistics flows and has a unique ability to integrate business resources. Leveraging our core competencies across infrastructure assets, development expertise, service capabilities and actionable insights, we provide bespoke, holistic and intelligent infrastructure. As of June 30, 2025, JINGDONG Property oversees more than 270 infrastructure projects, with over 50 projects overseas across nine countries, including the United Kingdom, Germany, the Netherlands, Japan, Singapore, Indonesia, Vietnam, Australia, and the UAE.

(yuchuan.wang@jd.com)

JD.com Expands Ecuadorian Rose Imports to Bolster Global Supply

Posted on by Vivian Yang

Beijing, China, August 27, 2025 – With the Qixi Festival approaching, also known as Chinese Valentine’s Day, JD Flowers, the floral arm of JD.com, is expanding its direct sourcing of premium Ecuadorian roses, cementing its position as China’s leading importer and distributor of these exquisite blooms. Leveraging its advanced supply chain and logistics expertise, JD Flowers delivers vibrant roses from Ecuador’s lush fields to Chinese consumers in as fast as 72 hours -at competitive prices – meeting the rising demand for high-quality flowers.

Renowned for their long stems, vivid colors, and exceptional durability, Ecuadorian roses thrive in the country’s unique high-altitude climate and abundant sunlight. Ms. Maria Soledad Cordova, Ecuador’s Ambassador to China, underscored the partnership’s significance at JD Flowers’ global strategy launch event in Beijing: “The arrival of Ecuadorian roses in China opens a new chapter in our agricultural trade. This is only the beginning, as more Chinese consumers will embrace the radiant beauty of our flowers, enriching their traditions and cherished moments. This collaboration strengthens bilateral ties and brings Ecuador’s floral excellence to China’s vibrant celebrations.”

Maria Soledad Córdova, Ambassador of Ecuador to China, spoke at JD Flowers’ global strategy launch event

As part of a strategic upgrade announced during the event, JD Flowers aims to sell over 100 million flowers by 2025 through its exclusive sales partnerships. The plan includes sourcing 50 million imported blooms, such as Ecuadorian roses, Dutch tulips, Japanese bellflowers, and Colombian hydrangeas. This initiative is in response to China’s expanding flower retail market, which is projected to grow at a 7% annual rate, surpassing RMB 250 billion yuan by 2025.

 

Direct-from-Farm: 30% Savings for Greater Access

JD Flowers has further solidified its role as China’s largest importer and distributor of Ecuadorian roses through its innovative direct sourcing model. Expert buyers, stationed in Ecuador’s premier rose-growing regions, partner with top-tier farms like Ceres Farms, a leading plantation with extensive experience in China. This streamlined approach reduces time to market, boosts export efficiency, and lowers costs, making premium roses accessible to Chinese consumers seeking quality and elegance.

JD Flowers’ direct-sourcing floral base in Ecuador

“Partnering with JD Flowers is an exciting expansion and has opened a highly efficient sales channel into China’s vibrant market,” said Elizabeth Sarango, Sales Director at Ceres Farms. “Through innovative initiatives like harvest ceremonies, we proudly showcase the rich diversity and authentic beauty of Ecuadorian roses, fueling substantial market growth.”

Since the China-Ecuador Free Trade Agreement came into effect in 2024 eliminating import tariffs, JD Flowers has leveraged JD’s expert procurement and marketing strategies to successfully reduce the retail price of Ecuadorian roses by approximately 30%. This significant reduction transforms what was a luxury item into an accessible, everyday delight for consumers across China.

 

Exclusive Air Route Delivers Freshness in 72 Hours

To preserve the pristine quality of Ecuadorian roses, JD Flowers has partnered with Emirates Airlines to create a dedicated “Ecuadorian Rose Supply Route”, reducing transit time to 40 hours with two stopovers. To ensure roses arrive at peak freshness, a sophisticated three-stage temperature control process is used, which includes pre-cooling at 4°C, constant 2-8°C transport, patented moisture-retention packaging, and an expedited 1.5-hour customs clearance under the free trade agreement.

JD Flowers imported Ecuadorian roses distributed nationwide from Shanghai airport before Qixi Festival

Jensen Liu, head of JD Flowers, highlighted that JD’s real-time supply chain insights enable large-scale procurement and ensure a stable global supply through direct sourcing. “We optimize the imported flower delivery process, which traditionally involves multiple steps such as flower markets, wholesalers, and distributors. Our direct-sourcing partnership reduces the cross-border delivery time from seven to ten days to as little as 3 days, enabling us to deliver top-quality flowers worldwide to consumers quickly.”

For the upcoming Qixi Festival on August 29, JD Flowers is launching four exclusive rose products: a unique 1.5-meter, 999-rose bouquet for auction; dyed varieties in wine-red and galaxy tones; a classical red bouquet; and an elegant mini-bouquet, to cater to different customer preferences.

Global Premium Flowers Ecosystem Alliance with Exceptional Service

JD Flowers’ instant retail network spans over 350 cities and 200,000 stores across China, offering flower delivery in as little as one hour, with on-demand delivery possible in just nine minutes. Enhanced by social media gifting features and a damage compensation guarantee, JD Flowers delivers a seamless and delightful shopping experience, ideal for Qixi surprises and everyday celebrations.

During the strategy launch event, JD Flowers also unveiled its Global Premium Flowers Ecosystem Alliance. This initiative involves close collaboration with leading floral brands from countries including Ecuador, Colombia, the Netherlands, South Africa, Japan, Thailand, and others, promoting a more integrated and worldwide growth of the floral industry through joint efforts.

Representatives from the Ecuadorian Embassy in China and JD.com at JD Flowers’ global strategy launch event

With its proven expertise in supply chain innovation and market penetration, JD.com offers international partners unparalleled access to its more than 600 million consumers. By delivering quality, affordability, and outstanding service, JD Flowers is elevating the flower shopping experience for customers and invites partners to join in unlocking the immense potential of China’s dynamic market, promising blossoming opportunities ahead.

 

(vivian.yang@jd.com)

JD.com Opens new Warehouse in the UAE

Posted on by Yuchuan Wang

JINGDONG Logistics and JINGDONG Property Collaborate on JAFZA Project

JD.com, also known as JINGDONG, a technology and service enterprise with supply chain at its core, is pleased to announce the opening of its new warehouse in Dubai. The facility represents JD.com’s  first asset investment in the country, made through its infrastructure investment and management platform, JINGDONG Property, and is operated by JINGDONG Logistics.

Located in Dubai’s Jebel Ali Free Zone (JAFZA), the warehouse has a floor area of over 10,000 square meters and brings JINGDONG Logistics’ total number of warehouses in the UAE to six. It adopts a digital operations model, powered by real-time inventory management, optimizing performance and traceability. The warehouse, which is already providing storage for nearly 1 million items for a major electronics manufacturer, consistently achieves an outbound ‘in-time’ rate exceeding 99.9%. JINGDONG Logistics’ supply chain service, JoyLogistics’ solution supports a tailored approach that improves space utilization and inventory control, while helping customers to manage seasonal fluctuations and category-specific complexities more effectively.

This new warehouse is the next step of JD.com’s strategy to build its logistics business across the UAE, Saudi Arabia, and Turkey enhancing inter-market movement and operational synergies. JINGDONG Property is actively scaling its presence in the region, including plans for a 70,000 sqm smart logistics hub in Abu Dhabi in partnership with Abu Dhabi Airports Free Zone (ADAFZ). JoyLogistics offers end-to-end logistics services, integrating international freight (sea, air, express) with last-mile delivery and bonded warehousing, supporting seamless B2B and B2C operations in the Middle East.

Feng Guo, General Manager of Middle East, JD.com, said: “The investment marks a strategic milestone in our long-term investment and growth in the Middle East, enhancing the existing operational footprint to support greater regional scalability and trade. We are investing not just in physical infrastructure, but in the long-term digital transformation of the region’s logistics landscape, empowering cross-border trade and supply chain transformation.”

Charlie Peng, Head of Middle East at JINGDONG Logistics, said: “JD.com brings nearly two decades of global supply chain experience. We are renowned for speedy, trustworthy and tech-driven solutions, with a strong track record in building smart logistics ecosystems across e-commerce, electronics, FMCG, apparel, and automotive sectors. Dubai’s location at the crossroads of Asia, Africa, and Europe, combined with JAFZA’s status as a tax-free zone, makes our warehouses an ideal choice to serve multinational corporations seeking to expand or optimize their presence in the Middle East and beyond.”

 

About JD.com, Inc.

JD.com, Inc. (NASDAQ: JD and HKEX: 9618), also known as JINGDONG, has evolved from a pioneering e-commerce platform into a leading technology and service provider with supply chain at its core. JD.com, Inc.’s business has expanded across retail, technology, logistics, health, property development, industrials, private label, insurance and international business. Ranking 44 on the Fortune Global 500, JD.com, Inc. is China’s largest retailer by revenue.

 

About JINGDONG Logistics

JINGDONG Logistics (HKEX: 2618), also known as JD Logistics, is a leading technology-driven supply chain solutions and logistics services provider. JINGDONG Logistics has established six highly synergized logistics networks including warehousing, line-haul transportation, last-mile delivery network, bulky items, cold chain logistics, and cross-border logistics networks. As of December 31, 2024, including cloud warehouses operated by third parties, JINGDONG Logistics manages over 3,600 warehouses, with a total area exceeding 32 million square meters. JINGDONG Logistics has strategically built a Global Smart Supply Chain Network, featuring highly automated warehousing systems and reliable international transportation solutions. The company currently operates over 100 bonded, direct mail and overseas warehouses, with a total GFA exceeding 1 million square meters, spanning 19 countries and regions worldwide. “JoyLogistics” and “JoyExpress” are JINGDONG Logistics’ international business brands.

 

About JINGDONG Property, Inc.

JINGDONG Property, Inc. is a leading and rapidly growing modern infrastructure investment and asset management platform of JD.com, Inc. Its business includes investment, development and asset management of logistics parks, business parks, data centers and others. As the cornerstone of JD.com’s supply chain ecosystem, JINGDONG Property is equipped with deep insights into merchandise and logistics flows and has a unique ability to integrate business resources. Leveraging our core competencies across infrastructure assets, development expertise, service capabilities and actionable insights, we provide bespoke, holistic and intelligent infrastructure. As of June 30, 2025, JINGDONG Property oversees more than 270 infrastructure projects, with over 50 projects overseas across nine countries, including the United Kingdom, Germany, the Netherlands, Japan, Singapore, Indonesia, Vietnam, Australia, and the UAE.

 

(yuchuan.wang@jd.com)

JD.com Completes Acquisition of Hong Kong’s Kai Bo Food Supermarket, Driving Omnichannel Retail Growth

Posted on by Vivian Yang

We at JD.com are excited to announce that we have completed the acquisition of KAI BO Food Supermarket, a cherished and trusted grocery chain in Hong Kong. This milestone marks a significant step in our journey to strengthen our presence in the Guangdong-Hong Kong-Macau Greater Bay Area and expand into Hong Kong’s vibrant retail scene. This strategic acquisition combines our industry-leading supply chain capabilities with KAI BO’s deep local expertise and allows for stronger omnichannel retail growth and an enhanced shopping experience for consumers across Hong Kong.

We see this acquisition as an important milestone in deepening our roots in Hong Kong’s retail landscape. It also marks our entry into Hong Kong’s brick-and-mortar retail market. With KAI BO’s extensive store network and our innovative resources, we aim to offer a broader range of high-quality products at competitive prices, meeting the evolving needs of Hong Kong shoppers.

To lead this new chapter and to ensure seamless integration, we have established the KAI BO unit within our Innovative Retail business group, with KAI BO’s founder, Mr. Lam Hiu-ngai, appointed as unit head. Since 1991, KAI BO has become a trusted household name, operating over 90 stores and employing more than 1,000 staff across Hong Kong. Known for its value-oriented commitment to consumers, KAI BO offers a wide variety of products, including frozen meats, fresh produce, and pantry staples.

As we move forward, we’re committed to creating the best shopping experience for our customers. To celebrate this milestone, we will hold an exclusive three-day, storewide 20% discount event from 16 to 18 August 2025, a token of our appreciation for the support of our Hong Kong customers.

At JD.com, our core focus remains on supply chain innovation and this acquisition strengthens our strategy. By integrating KAI BO’s extensive infrastructure, we are dedicated to enhancing product variety and affordability and providing exceptional value to our customers. We have full confidence in KAI BO’s management team and are excited about the opportunities that lie ahead.

Since our dedicated focus on Hong Kong operations began in September 2024, we have launched several customer-centric initiatives, including a Price Match Guarantee, a 30-Day Return and 180-Day Faulty Product Replacement policy for self-operated electronics and appliances, and a One-Item Free Shipping service. Additionally, our JD Express Hong Kong Island logistics hub is now fully operational, ensuring fast and seamless deliveries to serve our customers better.

 

(yungho.tong.1@jd.com; vivian.yang@jd.com)

JD.com Delivers Robust Q2 2025 Results, Driving Quality Growth

Posted on by Vivian Yang

JD.com announced impressive Q2 2025 financial results on August 14 highlighting robust growth, key milestones, and a deep commitment to social responsibility. They underscore the company’s success in strategic initiatives and solidify JD.com’s leadership in retail and innovation. Read our full report.

Strong Financial Performance Across Sectors

  • Revenue Growth: Total revenue reached RMB356.7 billion ($49.8 billion), up 22.4% year-on-year (YoY), exceeding expectations and marking the highest YoY growth rate in the recent three years.
  • Core Retail Strength: Electronics and home appliances strengthened their lead, general merchandise revenues rose 16.4% YoY, and the supermarket business revenues achieved double-digit YoY growth for the sixth consecutive quarter.
  • Service Expansion: Net service revenues surged 29.1% YoY, reflecting strong diversification.
  • New Businesses’ Momentum: Revenues from new businesses, driven primarily by food delivery, jumped 199% YoY.
  • User Engagement: Quarterly active customers and user shopping frequency both increased over 40% YoY, marking seven quarters of double-digit user growth.

Strategic Business Milestones

  • 618 Grand Promotion Attains Unprecedented Success: The annual 618 event doubled the number of order-placing users YoY, processing over 2.2 billion orders across online retail, offline businesses, and JD Food Delivery. The event featured a record number of daily active users on the JD.com app and leadership in 3C electronics, home appliances, and fashion & beauty categories.
  • Cross-Border E-Commerce Initiative: The launch of the “10 Billion Growth Plan” introduced 1,000 overseas brands to China, bringing in RMB10 billion ($1.4 billion) in total sales growth within three years.
  • Global Logistics Expansion: JD Logistics, also known as JINGDONG Logistics, launched its self-operated express delivery brand “JoyExpress” in Saudi Arabia, offering same-day or next-day delivery for e-commerce purchases.
  • Industry Recognition: Secured a spot in the prestigious Gartner’s Global Supply Chain Top 25 for the second consecutive year, China’s only retailer recognized for supply chain innovation excellence.

Commitment to Social Responsibility and Employee-First Initiatives

JD.com remains dedicated to creating value for employees and communities worldwide. As of June 30, 2025, the JD Ecosystem’s personnel reached 900,000, with plans to offer 35,000 new positions through its 2026 campus recruitment, including the “Top Young Tech Talent Program” to attract global innovators. In Beijing, JD.com is investing RMB7 billion to build nearly 5,000 youth apartments, with free accommodation for interns starting in September 2025.

The company also champions inclusive employment, having provided jobs to over 4,000 individuals with disabilities. Through its “Sunshine Angel” program, JD.com aims to employ 1,000 more disabled individuals, offering free training, operational support, and subsidies to foster entrepreneurship and stable incomes.

JD.com’s focus on innovation, growth, and social impact continues to deliver value to customers, partners, investors, and communities, reinforcing its position as a trusted global retail leader and supply chain partner.

 

(vivian.yang@jd.com)