May 21, 2020|
A Carnival Indeed: JD.com Sold 27,000 Tons of Fresh Products in a Week
by Yuchuan Wang
JD.com’s Foodie’s Carnival online shopping event, which brought together 6,000+ global brands, offering over one million high-quality seasonal fresh products, concluded on May 17th. JD’s data shows that a total of 27,000 tons of fresh products were sold during the over one-week promotion. New users of JD Fresh, JD.com’s online fresh food business, also increased by 168% compared with the same period last year.
Chinese consumers are not only buying daily necessities but also looking for high quality produce. Shrimp, beef and ice cream were the top 3 categories bought by JD’s customers. Sales of 10 categories, including meat products, ice cream, dumplings, and pork increased over 200% year-on-year. During the promotion, more than 10 million eggs, 17 million crawfish, and 100 tons of imported fruits were sold.
Among JD’s customers under age 25, durian, lychee and blueberries are the top 3 best-selling fresh products. The younger generation is shown to pursue high quality and not be price sensitive.
4,531 tons of imported fresh food
JD Fresh’s sourcing team finds and procures overseas produce from over 50 countries. During the Foodie’s Carnival, JD successfully held special promotions for New Zealand fruit, Norwegian seafood and Southeast Asian fruit. As a result, a total of 4,531 tons of imported fresh food were sold through JD.
Sales volume of Zespri’s gift boxes and Thai durian increased 140% and 200% year-on-year respectively. Wuhan, the epicenter of COVID-19 in China, ranks fifth, following first tier cities Beijing, Shanghai, Guangzhou, and Shenzhen as the top cities to purchase imported fresh products, further indicating the comprehensive recovery of consumption in Wuhan following the lift of the lockdown last month.
JD Supply Chain Supports Farm-to-Table
During the promotion, there were over 3.3 million orders of products sold through JD’s National Fresh Produce Green Channel initiative aiming to aid farmers. JD’s flash sales and livestreaming tools are helping increase awareness of domestic agricultural products among Chinese consumers. Sales volume of apples from Yantai city increased 570% while sales volume of lychee from Hainan increased 113%, both on a yearly basis.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
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