Sep 1, 2022|

Another Luxury Swiss Watch Brand Launches Flagship Store on


by Xinyi Guan and Doris Liu

The Hamilton Watch Official Flagship Store celebrated its grand opening on on August 30, bringing together a number of its classic watch collection and personalized services such as customized carving service on watch straps to provide a better shopping experience for consumers.

Notably, a triangular shaped timepiece with a futuristic legacy of the new Ventura XXL Skeleton Auto made its first launch in the store to celebrate the 130th anniversary of Hamilton.

Hamilton was founded in 1892 in Lancaster, Pennsylvania, USA. Hamilton watches combine the American spirit with the unrivalled precision of the latest Swiss movements and technologies. Known for its innovative design, Hamilton has a strong foothold in Hollywood, with products appearing in more than 500 films. The brand also boasts a strong aviation heritage. Hamilton is a member of the Swatch Group, the largest watch manufacturer and distributor in the world.

Prior to opening its own official flagship store on JD, Hamilton had already begun the watch business on in proprietary mode in 2018 November. The two sides have carried out in-depth cooperation in various aspects such as sales and marketing, with joint launches of several limited editions to mark the movies TENET, The Matrix Resurrections, the ubisoft game Far Cry® 6, and more.

As of now, JD’s annual active user accounts are over 580 million, with JD PLUS paid membership enrollment surpassing 30 million. As both the customer pool and brand matrix on have expanded rapidly with high quality, both consumers and brands can benefit each other in a healthy and positive ecosystem.