- May 17, 2018
Australia’s Metcash to Launch Fresh Pantry Store on JD Worldwide
Starting this week, shoppers on JD Worldwide will be able to purchase a variety of high-quality products from Fresh Pantry, a new e-commerce concept store by Australian wholesaler Metcash, created to bring the best and funkiest Australian and New Zealand products to China. The new store on JD Worldwide marks Fresh Pantry’s first entry into China. The brand currently has two physical stores in Australia with 10 scheduled to open later this year.
The Fresh Pantry brand is focused on providing consumers convenient and healthy options, with its online store offering products mainly in the food, household, baby & maternal, wine and healthcare categories. JD Worldwide shoppers will be able to purchase such high-quality products as popular skincare brands Vasse Virgin and Australian Diaries, both available in the Chinese market for the first time.
The addition of Fresh Pantry to JD Worldwide is only the latest step in JD’s efforts to connect Australian brands with Chinese consumers. JD has already brought a wide range of Australian food, agriculture, dairy and cosmetics products to its platform, and expects that demand for these will increase as Chinese consumers become increasingly health and quality conscious.
“We are very excited to be joining JD.com, China’s largest retailer. With a physical store based in the CBD of Melbourne, the store on JD Worldwide will look to become the pre-eminent platform for Australian and New Zealand products and deliver an authentic Fresh Pantry shopping experience to consumers in China. We believe that JD, with its excellent reputation for authentic products and world class logistics system, is the perfect platform for us.” said Will Zhao, Metcash’s Head of China Operations.
“It is a pleasure for us to welcome Fresh Pantry to JD Worldwide,” said Winston Cheng, JD.com’s President of International. “As Chinese online shoppers grow ever more sophisticated and discerning, they are gravitating to high quality Australian food and healthcare brands. I am confident that Fresh Pantry, with its focus on quality and selection, is an excellent fit for our platform.”
Metcash, Fresh Pantry’s parent brand, already has a strong presence in China. For the entry of the newly launched Fresh Pantry brand into China, Metcash specifically chose JD Worldwide in order to differentiate Fresh Pantry as a premium, specialized offering.