Mar 31, 2023|

Blokker and Ochama Exceed Collaboration Ambitions


Collaboration milestone 200th Ochama pick-up points at Blokker stores

Amsterdam, 31 March 2023 – Blokker, a leading Dutch retail chain, and Ochama, a global innovator in omnichannel retail, today announced the two companies are expanding their collaboration while marking a major milestone with the opening of the 200th Ochama x Blokker pick-up point at Blokker stores. The collaboration has exceeded expectations as the original goal was to establish 50 pick-ups within a month. Today, the 200th Pick-up Go was opened at Blokker Goirle. The two parties aim to add more Blokker stores to Ochama’s pick-up point networks and fulfill 100,000 orders by the end of June.

Dutch consumer embraces omnichannel innovations
Blokker and Ochama are proving the success of their collaboration. In 2022, the companies launched a pilot program allowing customers to pick-up Ochama-ordered groceries at Blokker stores and Blokker to sell its products through Ochama’s online shop, with the aim to bring together the convenience of online and physical shopping for consumers. Since the first Pick-up point opened in The Hague, the concept has now been introduced throughout the country.

During the Singles’ Day promotion last November, revenue from the original four flagship Blokker pick-up points increased by 200% compared to September. In the past two months, the compound weekly growth rate of revenue at the newly added 50 Blokker pick-up points in February has reached 70%.

Since launching this collaboration, we have seen a significant increase in both revenue and the number of orders,” says Danny Zhang, CEO of Ochama. “Consumers are taking advantage of the food and fresh produce assortment that’s being offered and we are seeing new traffic to the offline stores, as well.”

Next steps collaboration
The adaptation of this omnichannel concept by Dutch consumers highlights the success of the collaboration between Ochama and Blokker and the two parties’ vision of a stronger integration of  physical retail presence with the convenience of online shopping. It proves that consumers place a premium on offline and online accessibility when buying everyday items.

Blokker and Ochama have a perfect fit in this strategic partnership as we both focus on getting our customers the best possible convenience offering, always being present online or around the corner,” says Jeanine Holscher, CEO Blokker. “We are excited about the success and adaptation of this new concept in the Netherlands.”

The partnership between Blokker and Ochama has made retail shopping experience as seamless and hassle-free as possible,” says Danny Zhang, CEO of Ochama. “We look forward to expanding our work with Blokker in the future to achieve new growth and offer new and existing customers a unique omnichannel experience. For the retail industry as a whole, this further proves the value of collaboration and innovation.”


About Blokker
Blokker has a network of more than 400 stores in the Netherlands, including more than 50 franchised stores, a webshop with an assortment of more than 500,000 items and more than 4,000 employees. For 127 years Blokker has been the low-cost specialist in cooking, dining and household with a wide range of household goods from distinctive brands and innovative quality products at a good price. Blokker’s head office is located in Amsterdam. Blokker’s distribution center has more than 100,000 m2 and is located in Geldermalsen. For more information:

About Ochama
Ochama is an innovative B2C omni-channel retailer that uses state-of-the-art retail and supply chain solutions to offer a comprehensive, full category assortment of products at low prices, including both food and non-food items such as home appliances, home living, electronics, fashion and more. Online orders can be collected from hundreds of pick-up points in Europe, or delivered right to the customer’s home. Ochama is part of, a Fortune Global 500 company, ranked 46th in 2022.