- Aug 21, 2020
- Business Update
Chile Ambassador Attends the Opening Ceremony of the Chile National Pavilion at JD
by Rachel Liu
JD held the grand opening ceremony for the Chile National Pavilion at its Beijing Headquarters on August 21st . Chilean ambassador to China Mr. Luis Schmidt Montes, Commercial Counsellor Ms. Natalia Cortés, Director of Asia at Wines of Chile Mr. Nicolai Samsing and General Manager of JD Liquor Jack Chen joined the event.
The JD Chile National Pavilion started to have its trial operation in late July to sell signature wines from the country to over 417 million Chinese consumers. As part of the cooperation, JD Super opened its marketing, data, and omnichannel resources to Chilean wine brands. Since the trial, the JD Chile National Pavilion has garnered 160,000 followers.
“We are very proud that Chile is the first country in Latin America to build a country pavilion on JD,” said ambassador Schmidt:” Chilean products are highly welcomed by Chinese consumers. With the Chile National Pavilion, our products can be brought together under one brand, the ‘Chile’ brand, which reinforces the image of our country. JD’s zero tolerance policy towards counterfeits will also help us better introduce the top quality imported products to China.”
“China is Chile’s No.1 trading partner, and Chile is the No.1 supplier of products such as fresh fruits, pork, Atlantic salmon to China. Chilean wine accounts for 13% of the domestic market in China. We can say that wine is our best ambassador around the world,” said , Commercial Counsellor Cortés. “We are glad to work with JD to provide more opportunities for Chilean brands to make their mark on the most reputable ecommerce platform in China. We hope to expand the store to more categories such as fresh fruits, meat and sea food.”
“The opening of Chile National Pavilion at JD is a new milestone of JD’s cooperation with the Chilean Embassy to China and Chilean wine brands,” said Jack Chen, General Manager of JD Liquors. “Chile has become the third largest wine importing country for China in 2019, after France and Australia. With the opening of Chile National Pavilion, we will better integrate the resources from all categories, and focus on introducing better products, improving brand recognition and cultivating customers for Chilean brands. We hope the JD ecosystem can serve our brand partners and customers in the best way.”
In 2018, JD established an alliance of global wine producing areas, building the first online platform for direct sales of international wine brands in China. Strategic cooperation agreements with wine producing countries including New Zealand, Argentina, and France have been signed. There are currently twelve national wine pavilions on JD.