Chile National Pavilion Wine Store Opens on JD

Chile National Pavilion Wine Store Opens on JD

by Martin Li

Chile has opened an online store on JD Supermarket to sell its signature wines. The launch of the Chilean store is the latest effort by JD Supermarket to introduce quality wines to Chinese consumers. The store, called Chile National Pavilion, is authorized by the Chilean embassy in China.

As part of the cooperation, JD Supermarket will open its marketing, data, and omnichannel resources to Chilean wine brands to help them reach more consumers in China.

“JD will try our utmost to give Chilean wine brands wide access to Chinese market by making use of our advantages in supply chain, big data, and creative marketing,” said Wang Nan, who is in charge of wine procurement for JD Supermarket.

In 2018, JD Supermarket established an alliance of global wine producing areas, building the first online platform for direct sales of international wine brands in China. Strategic cooperation agreements with wine producing countries including New Zealand, Argentina, and France have been signed. There are currently twelve national wine pavilions on JD Supermarket.

Working together with global producers, JD Supermarket hopes to ensure product quality by sourcing directly. In addition, it will gradually establish a traceable direct supply mechanism.

 

(bjlihao3@jd.com)

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