Dec 8, 2020|
Cold Weather Drives Hot Products on JD
by Kelly Dawson
In the midst of a season China’s National Climate Center predicted to be the coldest winter in recent decades, Chinese consumers are spending big to stay warm. During a Super Brand Day for JD’s household necessities category, overall sales increased by 2.36 times when compared with average sales. Additionally, more than 1.18 million viewers tuned into a special livestream featuring Chinese craftsmen discussing the origin of home products.
Leading the sales spike were products including electric blankets, duvets and thermoses, which collectively saw an average daily sales increase of 300% compared with the previous month. Other popular products included blankets made of goose down or wool, and ultra-warm fabrics coated in antibacterial finishes, likely a reflection of increased vigilance toward germs as a result of COVID-19.
Chinese consumers also aimed to stay warm from the inside, with popular purchases including a Supor non-stick cooking set featuring a clip-on crisper and special pot for both frying and braising. Additionally, shoppers stayed hydrated with items like thermoses and tea sets.
During a year in which many people have stayed indoors more than usual, Chinese consumers also paid special attention to products designed to keep their homes tidy and easier for living, including the multi-functional large volume Xitianlong storage box.
China’s online and offline home appliance market totaled RMB 597.2 billion yuan in the first three quarters of 2020, of which JD took 26.97% market share, according to a recent report released by the China Center for Information Industry Development (CCID Group). Shopping behavior toward home appliance products are evolving, with Chinese consumers moving beyond their previous preference to only purchase new products when broken—now they are more likely to upgrade in the continued pursuit of a premium lifestyle and better products.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
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