Embassy of Sri Lanka in Beijing Signed National Pavillion Agreement with JD

Embassy of Sri Lanka in Beijing Signed National Pavillion Agreement with JD

by Ling Cao

The Democratic Socialist Republic of Sri Lanka has signed a cooperation agreement with JD Worldwide for the National Pavilion authorization program during this year’s China International Import Expo held in Shanghai.

Peishi Lv, head of business development of JD Worldwide said, “We will integrate our advantages more deeply and bring high quality and comprehensive selection of Sri Lanka products to China’s customers. At the same time, we will deepen our cooperation in product upgrading, brand cooperation and customer loyalty.”

(From left to right) Sampath Perera, head of Sri Lanka tea promotion institution, Alexi Gunasekera, commercial minister at the Embassy of Sri Lanka in Beijing, Bin Wang, vice president of JD.com, and Xiangdong Luo, deputy GM for Asia Pacific of China North Industries Corporation witnessed the signing ceremony . The agreement was signed by K.K Yoganaadan, charge d’affaires at the Embassy of Sri Lanka in Beijing, and Philip Lu, deputy director of business development of JD Worldwide.

Alexi Gunasekera, commercial minister at the Embassy of Sri Lanka in Beijing said, “I’m optimistic about our cooperation, which will provide a better Chinese market for Sri Lanka enterprises. Additionally, the CIIE platform can also promote a tight relationship between Sri Lanka and China, bringing trade between the two countries to a new stage, and finally achieve win-win success.”

Jessy Yang,senior business development manager at JD Worldwide said, “JD’s National Pavilion program offers a channel for global brands entering China. Customers can enjoy Sri Lanka’s products such as black tea, coconut water and nuts via the pavilion. Additionally, JD will provide integrated resources to help local specialties build awareness.”

 

(ling.cao@jd.com)

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