The iPhone 17 series officially launched on JD.com at 8 a.m. on September 19. By noon, more than 30,000 customers nationwide had already received their new devices.

One of the first recipients, Mr. Wang, received his iPhone 17 Pro Max in Shanghai, within minutes of launch from a JD Now instant retail rider. Impressed by the delivery speed, he said: “It’s so fast! I must be the first among my friends to hold the new iPhone.”

Behind this “JD.com speed” is the company’s strong supply chain and logistics network. Ahead of the launch, JD.com secured ample stock, supplied directly by Apple, allocating inventory across nationwide warehouses, while also working with nearly 10,000 offline authorized stores to synchronize sales. As a result, same-day deliveries covered major cities and 80% of counties across China, setting a new benchmark for customer experience.

According to JD.com’s data, within one minute of pre-orders opening on September 12, iPhone 17 series sales surpassed last year’s full-day total, setting a new record. By 10 am on September 19, trade-in volume for iPhones was already four times higher than the same period last year. According to a data survey, over 80% of users chose JD.com as their preferred purchase channel for new iPhones this year.

JD.com continues to showcase the strength of its integrated supply chain and logistics capabilities, ensuring customers not only receive genuine products, but also enjoy fast and reliable delivery.

(yuchuan.wang@jd.com)