Feb 13, 2025|
Enhancing Valentine’s Day Gifting: JD.com’s Three Unique Delivery Services
Valentine’s Day is a time to express love and appreciation, and JD.com is making it easier than ever for consumers to deliver thoughtful gifts to their loved ones. With a focus on superior customer experience, JD.com has introduced three special delivery options that ensure gifts are not only delivered on time but also with a personal touch.
WeChat Gifting: Instant Connection with a Personal Touch
JD.com has unveiled a new “Gifting” feature that streamlines the process of sending gifts through WeChat. By simply opening the JD app and searching for “JD Gifting,” users can access a dedicated event page. Once they select their desired gift, they can click “Send to Her/Him ” on the product details page and share it directly via WeChat. This seamless, convenient process allows the recipient to enter their delivery address and track the gift’s progress in real-time.
The JD Gifting feature encompasses a wide range of self-operated products, ensuring quality and reliability for both the sender and recipient. Users can choose from various virtual gift card designs, write personalized messages, or even record voice greetings. For Valentine’s Day, the feature has been enhanced with a custom cover option, allowing users to upload their own images as gift card covers, adding a unique and sweet touch to every gift.
JD NOW: Authentic Gifts Delivered in a Flash
During Valentine’s Day, popular gift categories include flowers, beauty products, fashion items, and electronics. JD NOW, JD.com’s instant retail service with on-demand delivery, offers a swift solution to Valentine’s Day needs. Trendy items like BVLGARI ‘s fragrance mist, SK-II beauty sets, and top electronics from brands like Xiaomi, Huawei, OPPO, and Vivo can be delivered in as little as nine minutes.
JD NOW ensures authenticity by shipping directly from brand-authorized stores near the recipient’s address. The entire process, from order placement to packaging and delivery, can be tracked online, providing peace of mind to consumers. With coverage in over 2,400 counties and districts and partnerships with over 600,000 brick-and-mortar stores across China, JD NOW collaborates with over 90% of the nation’s top retailers.
JD Luxury Express: Premium Service for Memorable Moments
For those seeking a premium gifting experience, JD Logistics’ Luxury Express offers a dedicated delivery team that handles packages with special care, dressed in uniform, and provides scheduled delivery services. As Valentine’s Day approaches, JD Luxury Express has seen a nearly 30% increase in orders, particularly for luxury goods, beauty products, and digital items.
On February 12, just before Valentine’s Day, Ms. Liu from Beijing experienced this premium service when she ordered a luxury necklace online. Delivered by a courier dressed in a sharp suit and white gloves, her red gift box arrived on time, leaving her impressed. “I never expected that the delivery service would match the luxury of my online purchase. This experience was fantastic, and I’ll definitely use it again,” she remarked.
JD Luxury Express couriers undergo rigorous selection and professional training, with services available in nine major cities, including Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu, Wuhan, Xi’an, Shenyang, and Hangzhou.
Through these three distinctive delivery options, JD.com demonstrates its commitment to enhancing the customer experience by making Valentine’s Day gifting both efficient and memorable. Whether through the simplicity of WeChat Gifting, the speed of JD NOW’s flash delivery, or the elegance of JD Luxury Express, JD.com ensures that every gift is delivered with care and thoughtfulness.
(vivian.yang@jd.com)
Jan 27, 2025|
Infuse Intangible Cultural Heritage with New Technology: When AIGC Meets China’s Yuxian Paper Cutting
Yuxian paper-cutting is a UNESCO-recognized intangible cultural heritage. This unique Chinese art form is known for its intricate carved designs and vibrant hand-painted colors.
As the Chinese New Year approaches, JD Cloud’s ChatRhino (Yanxi, or 言犀) artificial intelligence generated content (AIGC) combines cutting-edge technology and new trends to bring this time-honored craft to a wider audience. A series of innovative designs that incorporate contemporary elements such as trending internet memes, world-famous artworks and popular tourist landmarks has infused the classic Chinese New Year motifs with young and fresh appeal.
“Technology serves as a catalyst for traditional culture. Through AI, we can introduce intangible cultural heritage to a broader audience, ensuring its preservation, vitality, and transmission,” said Xuefeng Geng, Director of the Yuxian Bureau of Culture, Radio, Television, and Tourism. “This collaboration with JD.com (JINGDONG) represents a harmonious blend of technology and intangible cultural heritage protection, inheritance, and innovative utilization.”
Yuxian paper-cutting originated from the Ming Dynasty (1368-1644), which evolved from window decorations into a distinctive art form. Unlike typical paper-cutting, which relies on scissors, Yuxian artisans employ carving techniques using sharp knives on Xuan paper, followed by meticulous hand-painting—a process that makes it the only painted paper-cutting style in China. Traditional designs often feature flora, fauna, and auspicious symbols, each carrying profound cultural meanings.
Shuying Zhou is a third-generation inheritor, who has spent time exploring ways to modernize the art form. “I am always thinking about how to make more young people fall in love with paper-cutting,” Zhou reflects.
In the past, artisans primarily relied on traditional patterns passed down through generations to create designs. However, attracting young people needs a new approach that can link traditional culture that resonates with their lives. Zhou admits that artisans need to balance the preservation of cultural essence with bold innovations to have a broader appeal.
In addition to finding more modern patterns, artisans like Zhou also face the challenges of speeding up the design process. The intricate nature of this craft means that creating a new design can take anywhere from several days to over a week, posing challenges for mass production and adapting to contemporary tastes.
This is where JD Cloud’s ChatRhino AIGC solutions can help.
By training the AI model on thousands of traditional Yuxian paper-cutting designs, it has learned the intricate carving techniques and coloring methods that define the art. ChatRhino then integrates contemporary elements popular among younger generations—such as internet culture, anime, and modern aesthetics—to generate new designs. This approach not only accelerates the design process but also ensures that the art resonates with today’s audience.
“No matter if it’s from graphic design or carving techniques and coloring, AI has successfully preserved and recreated the unique charm of Yuxian paper-cutting,” commented Mande Lin, a Yuxian paper-cutting artisan.
The collaboration has yielded impressive efficiency results by producing designs hundreds of times faster than manual methods, with an adoption rate exceeding 50% among artisans.
The impact has also been expanded through JD’s platforms. Yuxian paper-cutting designs have been showcased in live-streamed events reaching audiences nationwide and even globally.
This fusion of ancient art and modern technology exemplifies how innovation can revitalize cultural heritage. As Yuxian paper-cutting embraces the digital age, it not only preserves its legacy but also ensures its relevance for future generations.
In-Depth Report: JD.com: A New Standard and Solution for Modern Supply Chain
