Aug 27, 2025|
JD.com Expands Ecuadorian Rose Imports to Bolster Global Supply
Beijing, China, August 27, 2025 – With the Qixi Festival approaching, also known as Chinese Valentine’s Day, JD Flowers, the floral arm of JD.com, is expanding its direct sourcing of premium Ecuadorian roses, cementing its position as China’s leading importer and distributor of these exquisite blooms. Leveraging its advanced supply chain and logistics expertise, JD Flowers delivers vibrant roses from Ecuador’s lush fields to Chinese consumers in as fast as 72 hours -at competitive prices – meeting the rising demand for high-quality flowers.
Renowned for their long stems, vivid colors, and exceptional durability, Ecuadorian roses thrive in the country’s unique high-altitude climate and abundant sunlight. Ms. Maria Soledad Cordova, Ecuador’s Ambassador to China, underscored the partnership’s significance at JD Flowers’ global strategy launch event in Beijing: “The arrival of Ecuadorian roses in China opens a new chapter in our agricultural trade. This is only the beginning, as more Chinese consumers will embrace the radiant beauty of our flowers, enriching their traditions and cherished moments. This collaboration strengthens bilateral ties and brings Ecuador’s floral excellence to China’s vibrant celebrations.”
Maria Soledad Córdova, Ambassador of Ecuador to China, spoke at JD Flowers’ global strategy launch event
As part of a strategic upgrade announced during the event, JD Flowers aims to sell over 100 million flowers by 2025 through its exclusive sales partnerships. The plan includes sourcing 50 million imported blooms, such as Ecuadorian roses, Dutch tulips, Japanese bellflowers, and Colombian hydrangeas. This initiative is in response to China’s expanding flower retail market, which is projected to grow at a 7% annual rate, surpassing RMB 250 billion yuan by 2025.
Direct-from-Farm: 30% Savings for Greater Access
JD Flowers has further solidified its role as China’s largest importer and distributor of Ecuadorian roses through its innovative direct sourcing model. Expert buyers, stationed in Ecuador’s premier rose-growing regions, partner with top-tier farms like Ceres Farms, a leading plantation with extensive experience in China. This streamlined approach reduces time to market, boosts export efficiency, and lowers costs, making premium roses accessible to Chinese consumers seeking quality and elegance.
JD Flowers’ direct-sourcing floral base in Ecuador
“Partnering with JD Flowers is an exciting expansion and has opened a highly efficient sales channel into China’s vibrant market,” said Elizabeth Sarango, Sales Director at Ceres Farms. “Through innovative initiatives like harvest ceremonies, we proudly showcase the rich diversity and authentic beauty of Ecuadorian roses, fueling substantial market growth.”
Since the China-Ecuador Free Trade Agreement came into effect in 2024 eliminating import tariffs, JD Flowers has leveraged JD’s expert procurement and marketing strategies to successfully reduce the retail price of Ecuadorian roses by approximately 30%. This significant reduction transforms what was a luxury item into an accessible, everyday delight for consumers across China.
Exclusive Air Route Delivers Freshness in 72 Hours
To preserve the pristine quality of Ecuadorian roses, JD Flowers has partnered with Emirates Airlines to create a dedicated “Ecuadorian Rose Supply Route”, reducing transit time to 40 hours with two stopovers. To ensure roses arrive at peak freshness, a sophisticated three-stage temperature control process is used, which includes pre-cooling at 4°C, constant 2-8°C transport, patented moisture-retention packaging, and an expedited 1.5-hour customs clearance under the free trade agreement.
JD Flowers imported Ecuadorian roses distributed nationwide from Shanghai airport before Qixi Festival
Jensen Liu, head of JD Flowers, highlighted that JD’s real-time supply chain insights enable large-scale procurement and ensure a stable global supply through direct sourcing. “We optimize the imported flower delivery process, which traditionally involves multiple steps such as flower markets, wholesalers, and distributors. Our direct-sourcing partnership reduces the cross-border delivery time from seven to ten days to as little as 3 days, enabling us to deliver top-quality flowers worldwide to consumers quickly.”
For the upcoming Qixi Festival on August 29, JD Flowers is launching four exclusive rose products: a unique 1.5-meter, 999-rose bouquet for auction; dyed varieties in wine-red and galaxy tones; a classical red bouquet; and an elegant mini-bouquet, to cater to different customer preferences.
Global Premium Flowers Ecosystem Alliance with Exceptional Service
JD Flowers’ instant retail network spans over 350 cities and 200,000 stores across China, offering flower delivery in as little as one hour, with on-demand delivery possible in just nine minutes. Enhanced by social media gifting features and a damage compensation guarantee, JD Flowers delivers a seamless and delightful shopping experience, ideal for Qixi surprises and everyday celebrations.
During the strategy launch event, JD Flowers also unveiled its Global Premium Flowers Ecosystem Alliance. This initiative involves close collaboration with leading floral brands from countries including Ecuador, Colombia, the Netherlands, South Africa, Japan, Thailand, and others, promoting a more integrated and worldwide growth of the floral industry through joint efforts.
Representatives from the Ecuadorian Embassy in China and JD.com at JD Flowers’ global strategy launch event
With its proven expertise in supply chain innovation and market penetration, JD.com offers international partners unparalleled access to its more than 600 million consumers. By delivering quality, affordability, and outstanding service, JD Flowers is elevating the flower shopping experience for customers and invites partners to join in unlocking the immense potential of China’s dynamic market, promising blossoming opportunities ahead.
Aug 18, 2025|
JD.com Opens new Warehouse in the UAE
JINGDONG Logistics and JINGDONG Property Collaborate on JAFZA Project
JD.com, also known as JINGDONG, a technology and service enterprise with supply chain at its core, is pleased to announce the opening of its new warehouse in Dubai. The facility represents JD.com’s first asset investment in the country, made through its infrastructure investment and management platform, JINGDONG Property, and is operated by JINGDONG Logistics.
Located in Dubai’s Jebel Ali Free Zone (JAFZA), the warehouse has a floor area of over 10,000 square meters and brings JINGDONG Logistics’ total number of warehouses in the UAE to six. It adopts a digital operations model, powered by real-time inventory management, optimizing performance and traceability. The warehouse, which is already providing storage for nearly 1 million items for a major electronics manufacturer, consistently achieves an outbound ‘in-time’ rate exceeding 99.9%. JINGDONG Logistics’ supply chain service, JoyLogistics’ solution supports a tailored approach that improves space utilization and inventory control, while helping customers to manage seasonal fluctuations and category-specific complexities more effectively.
This new warehouse is the next step of JD.com’s strategy to build its logistics business across the UAE, Saudi Arabia, and Turkey enhancing inter-market movement and operational synergies. JINGDONG Property is actively scaling its presence in the region, including plans for a 70,000 sqm smart logistics hub in Abu Dhabi in partnership with Abu Dhabi Airports Free Zone (ADAFZ). JoyLogistics offers end-to-end logistics services, integrating international freight (sea, air, express) with last-mile delivery and bonded warehousing, supporting seamless B2B and B2C operations in the Middle East.
Feng Guo, General Manager of Middle East, JD.com, said: “The investment marks a strategic milestone in our long-term investment and growth in the Middle East, enhancing the existing operational footprint to support greater regional scalability and trade. We are investing not just in physical infrastructure, but in the long-term digital transformation of the region’s logistics landscape, empowering cross-border trade and supply chain transformation.”
Charlie Peng, Head of Middle East at JINGDONG Logistics, said: “JD.com brings nearly two decades of global supply chain experience. We are renowned for speedy, trustworthy and tech-driven solutions, with a strong track record in building smart logistics ecosystems across e-commerce, electronics, FMCG, apparel, and automotive sectors. Dubai’s location at the crossroads of Asia, Africa, and Europe, combined with JAFZA’s status as a tax-free zone, makes our warehouses an ideal choice to serve multinational corporations seeking to expand or optimize their presence in the Middle East and beyond.”
About JD.com, Inc.
JD.com, Inc. (NASDAQ: JD and HKEX: 9618), also known as JINGDONG, has evolved from a pioneering e-commerce platform into a leading technology and service provider with supply chain at its core. JD.com, Inc.’s business has expanded across retail, technology, logistics, health, property development, industrials, private label, insurance and international business. Ranking 44 on the Fortune Global 500, JD.com, Inc. is China’s largest retailer by revenue.
About JINGDONG Logistics
JINGDONG Logistics (HKEX: 2618), also known as JD Logistics, is a leading technology-driven supply chain solutions and logistics services provider. JINGDONG Logistics has established six highly synergized logistics networks including warehousing, line-haul transportation, last-mile delivery network, bulky items, cold chain logistics, and cross-border logistics networks. As of December 31, 2024, including cloud warehouses operated by third parties, JINGDONG Logistics manages over 3,600 warehouses, with a total area exceeding 32 million square meters. JINGDONG Logistics has strategically built a Global Smart Supply Chain Network, featuring highly automated warehousing systems and reliable international transportation solutions. The company currently operates over 100 bonded, direct mail and overseas warehouses, with a total GFA exceeding 1 million square meters, spanning 19 countries and regions worldwide. “JoyLogistics” and “JoyExpress” are JINGDONG Logistics’ international business brands.
About JINGDONG Property, Inc.
JINGDONG Property, Inc. is a leading and rapidly growing modern infrastructure investment and asset management platform of JD.com, Inc. Its business includes investment, development and asset management of logistics parks, business parks, data centers and others. As the cornerstone of JD.com’s supply chain ecosystem, JINGDONG Property is equipped with deep insights into merchandise and logistics flows and has a unique ability to integrate business resources. Leveraging our core competencies across infrastructure assets, development expertise, service capabilities and actionable insights, we provide bespoke, holistic and intelligent infrastructure. As of June 30, 2025, JINGDONG Property oversees more than 270 infrastructure projects, with over 50 projects overseas across nine countries, including the United Kingdom, Germany, the Netherlands, Japan, Singapore, Indonesia, Vietnam, Australia, and the UAE.
In-Depth Report: JD New Markets – Aiming at Lower-Tier Regions
