Feb 26, 2026|
JD.com and DHL Sign Memorandum of Understanding to Support German Brands’ Growth in China and Europe
Beijing/Bonn, February 26, 2026: JD.com, Inc., China’s largest retailer by revenue, and DHL Group, the world’s largest logistics provider, today announced the signing of a memorandum of understanding to support German brands’ growth in China and strengthen their presence in European markets through JD.com’s European retail platform, Joybuy. The MoU was signed at JD.com’s headquarters in Beijing.
DHL and JD.com have agreed to collaborate on innovative logistics and e-commerce initiatives, aiming to create seamless, integrated solutions that better connect brands, merchants, and consumers across both continents. Taking advantage of DHL’s extensive global logistics infrastructure and JD.com’s e-commerce ecosystem, the partnership creates new opportunities for German brands to expand internationally. It further strengthens DHL’s position as the leading logistics partner for brands in Europe, while reinforcing JD.com’s role as a trusted e-commerce gateway for global brands.
Lowering Barriers for German Brands Entering the Chinese Market
Under the MoU aimed at promoting German brands, DHL will introduce them to JD.com, helping German businesses expand their presence in the Chinese market. By engaging JD.com’s cross-border e-commerce business, JINGDONG Cross-border, German brands can sell directly to more than 700 million Chinese consumers on JD.com, without a physical presence or legal entity in China.
By combining the strengths of DHL and JD.com, German brands gain access to a seamless, one-stop solution for entering the Chinese market. DHL and JINGDONG Logistics, JD.com’s logistics arm, will collaborate to design and provide end-to-end integrated logistics solutions, enhancing the overall fulfilment experience from Europe to China. The solution will allow merchants to benefit from a preferential customs duties and VAT scheme for direct B2C shipments, lowering such costs substantially compared to conventional importation.
In addition, JD.com also offers a full range of e-commerce capabilities, including operations, product selection, consumer insights, marketing tools, and more. Combined with DHL’s decades of experience in international shipping and trade facilitation, this creates a uniquely powerful ecosystem for brands expanding into China.
Tobias Meyer, CEO of DHL Group, said: “This partnership will enable a solution that helps DHL customers in Germany and Europe in accessing the vast China market. We combine four elements in a unique solution: the global strength of DHL, the enormous reach of the JD.com platform, a preferential import scheme for B2C shipments and the great fulfillment and delivery capabilities of JD.com in China. The combination of our logistics expertise and JD.com’s established e-commerce capabilities will provide great benefits for German brands to expand internationally through scalable pathways and innovative tools that help merchants connect with consumers in the best possible way.”
Sandy Xu, CEO of JD.com, said: “Many German enterprises have strong products and compelling brand stories. Sustained growth in China requires the right channels and operational infrastructure to directly reach Chinese consumers at scale. Through this MoU with DHL, we aim to combine logistics capabilities, digital infrastructure, and market access to help brands better understand Chinese consumer demand, optimize product positioning and improve go-to-market efficiency, enabling them to focus on long-term growth and brand building.”
As part of this joint initiative, JD.com will also support these German brands in reaching a broader base of European consumers through Joybuy, the company’s new online retail business in Europe. Using its extensive e-commerce experience, Joybuy will provide German enterprises with a new sales channel and expanded retail infrastructure, enabling them to engage more European consumers. This strengthens DHL’s role as the leading enabler of European e-commerce growth, continuously supporting German brands to expand into new markets.
Media Contact:
JD.com
Media Relations
E-mail: press@jd.com
DHL Group
Media Relations
Dirk Heinrichs
Phone: +49 228 182-9944
E-mail: pressestelle@dhl.com
About JD.com, Inc.
JD.com, Inc. (NASDAQ: JD and HKEX: 9618), also known as JINGDONG, is a leading supply chain-based technology and service provider. The company’s cutting-edge retail infrastructure seeks to enable consumers to buy whatever they want, whenever and wherever they want it. The company has opened its technology and infrastructure to partners, brands and other sectors, as part of its Retail as a Service offering to help drive productivity and innovation across a range of industries. JD.com’s business has expanded across retail, technology, logistics, health, industrials, property development and international business.
JD.com is ranked 44th on the Fortune Global 500 list and is China’s largest retailer by revenue. The company has been listed on NASDAQ since 2014, and on the Hong Kong Stock Exchange since 2020. Committed to the principles of customer first, innovation, dedication, ownership, gratitude, and integrity, the company’s mission is to make lives better through technology, striving to be the most trusted company in the world.
DHL – The logistics company for the world
DHL is the leading global brand in the logistics industry. Our DHL divisions offer an unrivalled portfolio of logistics services ranging from national and international parcel delivery, e-commerce shipping and fulfillment solutions, international express, road, air and ocean transport to industrial supply chain management. With approximately 400,000 employees in more than 220 countries and territories worldwide, DHL connects people and businesses securely and reliably, enabling global sustainable trade flows. With specialized solutions for growth markets and industries including technology, life sciences and healthcare, engineering, manufacturing & energy, auto-mobility and retail, DHL is decisively positioned as “The logistics company for the world”.
DHL is part of DHL Group. The Group generated revenues of approximately 84.2 billion euros in 2024. With sustainable business practices and a commitment to society and the environment, the Group makes a positive contribution to the world. DHL Group aims to achieve net-zero emissions logistics by 2050.
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AllianzJD Unveils Enhanced Priority Rescue Service, Delivering Seamless, Borderless Emergency Care Worldwide
On February 26, 2026, AllianzJD, the joint venture between JD.com and Allianz that combines JD.com’s technology-driven consumer expertise with Allianz’s global leadership in insurance, announced, a major upgrade to its travel insurance “Priority Rescue” service. This industry-first mechanism in China strengthens protection for both outbound travelers from China and inbound international visitors, building a truly borderless safety net for global journeys.
At the core of the upgrade is the principle of “life first, rescue prioritized.” In life-threatening situations, such as serious accidents or sudden acute illnesses, AllianzJD commits to immediate intervention by advancing or guaranteeing medical expenses upfront. This ensures travelers receive prompt professional treatment without financial hurdles, with cost settlement occurring only after the traveler’s condition has stabilized. The approach completely eliminates money-related stress during critical emergencies.
To make this promise reliable worldwide, AllianzJD draws on Allianz’s extensive global network to maintain a comprehensive service infrastructure. It provides 24/7 multilingual customer support, operates a rescue network spanning more than 200 countries and regions, partners with over 1.9 million service providers, and delivers assistance in more than 70 languages. The full process from initial consultation and guidance through rescue coordination to international medical repatriation is seamlessly covered.
The company upholds a strict “530 Rapid Response” standard: rescue requests are accepted within ‘five’ minutes, full activation begins within ‘thirty’ minutes, and native-language response teams engage within one hour via its worldwide emergency medical network. This guarantees fast, equitable, and efficient action no matter the location.
A recent real-world example illustrates the service’s effectiveness. Ms. Qin, insured under an AllianzJD outbound travel policy, sustained serious injuries in a car accident while traveling alone in the Republic of Georgia. Upon receiving the alert, AllianzJD promptly activated Priority Rescue, closely monitored her local treatment, provided expense guarantees, and once her condition stabilized, arranged a medically equipped international return flight to China accompanied by two professional nurses. The repatriation costs for Ms. Qin were fully covered within the policy’s scope.
“In an era of global travel recovery, every traveler’s top priority is peace of mind,” said an AllianzJD spokesperson. “This Priority Rescue upgrade directly meets that need by dismantling traditional barriers in emergency assistance. By harnessing our partners’ combined global resources and networks, we deliver more targeted, efficient, and reliable protection tailored to diverse travel scenarios, truly fulfilling our commitment to safeguard every journey around the world.”
Complementing its outbound offerings, AllianzJD introduced the “Charming China” inbound travel insurance in 2025, specially designed for international visitors to China. This product incorporates the enhanced Priority Rescue service, enabling global tourists to explore the country with greater confidence and security.
Since its establishment in 2018, AllianzJD has effectively integrated JD.com’s advanced digital intelligence and deep insight into the Chinese market with Allianz’s more than 130 years of international insurance leadership and rescue expertise. This powerful partnership has produced a comprehensive portfolio of travel insurance products covering diverse global travel scenarios, earning widespread market recognition for its professional claims handling and emergency response capabilities.
Looking ahead, AllianzJD will continue to leverage the strengths of both partners, drive ongoing product and service innovation, and strengthen its borderless travel safety ecosystem, contributing to the sustainable growth of the global tourism industry.
(vivian.yang@jd.com)
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