JD Global Sales, JD.com’s cross-border e-commerce platform for overseas Chinese customers, is bringing JD 618 Grand Promotion, China’s largest mid-year shopping event, to global shoppers with the launch of its 618 Global Shopping Festival. Kicking off on May 30 at 8 PM Beijing Time, the festival offers over 10 million curated products at prices equal to those in China., along with free cross-border shipping to key markets, delivering an unrivaled international shopping experience.

This year’s 618 festival marks a significant expansion of JD’s global sales initiatives, extending direct-mail service accessibility to Chinese consumers in 37 countries and regions. Users across 17 markets — including Japan, South Korea, Singapore, Thailand, Malaysia, Vietnam, Cambodia, Australia, and New Zealand — can now enjoy free shipping promotions.

The platform features a premium selection of products in high-demand categories such as beauty, home appliances, furniture, and consumer electronics, ensuring global buyers receive the same value, quality, and service as domestic shoppers.

Strong Growth Driven by Supply Chain Strength

Early performance data highlights strong demand leading into this year’s 618 festival. During another sales event in May, JD’s cross-border orders surged 187% year-over-year, with beauty and skincare sales skyrocketing over 30 times and home appliance purchases growing by 200%. This impressive growth reflects JD Global Sales’ ability to provide authentic products at transparent pricing, eliminating the traditional premiums often associated with cross-border shopping.

Faster, More Affordable Global Shipping

To enhance the international shopping experience, JD Global Sales has expanded free shipping to 17 countries, including Singapore, Malaysia, Thailand, Vietnam, Cambodia, Japan, South Korea, Australia, Canada, and New Zealand. For example, shoppers in Singapore can enjoy 5kg free economy sea shipping for orders above RMB199, and up to 15g with purchases over RMB499. Markets such as the UK, Australia, and New Zealand now feature “one-item free shipping” zones, making it easier than ever to shop cross-border.

The platform has also optimized its direct-mail logistics network, now covering all 37 countries, while reducing shipping costs in Southeast Asia by 30-50%. These improvements ensure faster, more affordable delivery for global consumers.

Expanding Localized Shopping and Lowering Barriers for Global Sellers

To better serve overseas consumers’ growing demand for locally adapted and large-sized products, JD Global Sales has launched its “Overseas Warehouse Semi-Managed” program. This initiative enables qualified international merchants with local inventory to supply goods directly to third-party sellers on JD’s platform, expanding product diversity, accelerating delivery, and enhancing localized after-sales support. Currently operational in Singapore, Malaysia, Thailand, Japan, South Korea, the UK, the U.S., Australia, and other key markets, the program also offers new merchants exclusive incentives like 50% commission discounts and targeted overseas marketing support, helping brands scale efficiently through JD’s cross-border solutions.

By leveraging JD.com’s world-class supply chain, JD Global Sales is redefining cross-border e-commerce, delivering speed, reliability, and value to overseas Chinese consumers and partners worldwide. The 618 Global Shopping Festival runs through June 20, with new promotions and deals launching throughout the event.

(vivian.yang@jd.com)