Jul 24, 2017|

JD Announces Launch of Reckitt Benckiser’s Online Flagship Store

As China’s largest retailer, JD.com is committed to offering consumers the most diverse selection of quality products from overseas. JD is delighted to announce that UK-based health, hygiene and home products leader Reckitt Benckiser (RB) has opened an online flagship store on the JD Worldwide, JD.com’s cross-border e-commerce platform.

Many of RB’s iconic brands are already big hits on JD.com, including Durex; anti-bacterial brand Dettol; leading dishwasher detergent brand Finish; French hair removal product brand Veet; foot care brand Dr. Scholl’s; and leading nutritional supplement brand Schiff.

Dr. Scholl’s; and leading nutritional supplement brand Schiff leading nutritional supplement brand Schiff

The launch of RB’s flagship store comes at an opportune time as women are increasingly driving growth in JD, especially in categories such as healthcare and hygiene. The outstanding performance of hygiene brands such as Veet – whose sales on JD grew four times from 2013 to 2016 – reflects the important trend. In addition, overall sales of healthcare products during JD.com’s most recent June 18 anniversary sale increased by 120%, compared with the same period of 2016.

The flagship store will feature some of the most trusted health and hygiene brands from the US, including Movefree joint supplements; Megared cardiovascular supplements; and Airborne immune supplements – all of which are leading brands in their respective categories – as well as names previously unavailable in China, such as Aerogard, Australia’s #1 personal insect repellent brand.

“In recent years, Chinese consumers – especially women – have shown more and more appetite for leading foreign healthcare and hygiene brands, greatly expanding the opportunities for cross-border commerce,”  said Kaisi Li, Deputy General Manager of JD Worldwide. “The RB family of brands is already highly sought after in China, and with the launch of its online flagship store on JD Worldwide, consumers will be able to purchase a wider selection of RB products with the convenience and peace of mind that they have come to expect from JD.”

“We are thrilled to deepen our cooperation with JD.com, China’s largest online retailer,” said Spin Liu, Director of RB Cross-border eCommerce. “RB’s wide range of top brands and JD’s leading e-commerce platform are a powerful combination in this fast growing market. We look forward to working closely with JD to further expanding RB’s relationship with China’s consumers.”

JD.com is already one of the largest retailers of RB’s Dettol and Durex brands in China. During JD’s 2017 “6.18” anniversary sales event last month, Durex brand alone saw 40 million items sold on JD.com with transaction volume increasing 125% YoY.