Mar 1, 2022|
JD Auto Livestreams in ExxonMobil’s Lab, Presenting Product Traceability
by Vivian Yang
JD Auto hosted a livestreaming event inside ExxonMobil’s Serv℠ oil analysis laboratory in Shanghai on February 24th, in which the host from a well-known Chinese car influencer account “Car Tuning”, demonstrated various oil testing methods and explained a fully traceable process of the oil product flowing from lab equipment to customers’ cars. More than 400,000 viewers watched the live broadcast online during the one-hour trip.
Via the livestreaming, viewers were invited to experience the Mobil 1 high mileage actual road tests, explore the usage of Mobil’s moisture analysis equipment, centrifuge tester and other advanced testing equipment, and have a close look into the strict standards of the whole testing process.
“JD Auto’s products’ authenticity and traceability program ensure a visible and traceable process of JD’s automotive products from factories to customers,” said Songfeng Chen, general manager of JD Auto’s car maintenance omni-channel business during the livestreaming.
JD Auto and Mobil co-launched the product traceability program in November 2021. Under the partnership, customers can easily acquire the motor oil information from the manufacturer, transportation to sales channels, by scanning the QR code on the product packages, or checking JD Auto’s product pages, or receiving text messages on their mobile phones triggered by their orders.
“With this program, we aim to improve customers’ shopping experiences and satisfaction as well as the industry’s awareness of the deepened cooperation between JD Auto and Mobil,” Chen added.
JD Auto and Mobil established extensive cooperation over the years in multiple areas including products, service and digital marketing. JD’s first-party Mobil store became the first motor oil brand that achieved over 3 million store fans, and JD Auto is one of Mobil’s new oil product distributors in China.
JD.com started to build its product traceability system in 2017. To date, the system has traced 400,000 types of products from more than 1,900 brands and 1,500 companies, connecting brands and customers with authentic, traceable and trustworthy products and service.