Apr 13, 2020|
JD Big Data: Consumers Seek Home Fitness and Enjoy Coffee under COVID-19
by Ella Kidron
The JD Big Data Research Institute reveals that even as more people are going outside following a period of lockdown and strict home quarantine across the country, the demand for home gym equipment, especially high-end, professional-grade equipment, in China continues to rise.
From April 1st-6th, transaction volume of large exercise machines, such as rowers, elliptical and treadmills increased more than 133%, 91% and 96% YOY respectively. At the same time, data from the China Tourism Academy reveals that China’s scenic spots have rebounded strongly, receiving over 43 million visitors during the three-day Tomb Sweeping holiday period from April 4th to 6th.
Increased consciousness about health and hygiene has been a trend throughout the COVID-19 period. As most gyms across the country have not yet reopened, consumers have opted to invest in home gym equipment. In addition to smaller and more portable equipment such as pullers, dumbbells, yoga gear and jump ropes, consumers are gradually tending towards buying more professional, large-scale fitness equipment with unit prices of several thousand yuan, and even as high as nearly 10,000 yuan.
The trend is not exclusive to China alone. With the increasing severity of COVID-19 around the world, high-end home fitness solutions are becoming increasingly popular as people look to stay in shape during quarantine. Gyms and fitness studios have quickly adapted to offering classes online via numerous livestream platforms, from Instagram Live to their own apps. Hardware + software combinations such as home-use “smart” exercise bikes that offer classes via an app saw a sharp increase in sales at the end of March.
Spending more time at home also appears to have given rise to an at-home coffee connoisseur culture. JD’s data reveals transaction volume of that coffee sets during the Tomb Sweeping holiday period increased 130% compared to the holiday period last year, while number of items sold increased over 80% YOY. The transaction volume of coffee grinders and milk frothers nearly tripled as compared with the same period last year, while transaction volume of coffee pots and cups increased by 110% YOY.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
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