Nov 23, 2022| JD Retail
JD.com Sees Soccer-Related Sales Spike as World Cup Opens
Even without a home team to cheer for, Chinese soccer fans have not hesitated to invest in their passion for FIFA World Cup since the 2022 games raised their curtains in Qatar on November 21st.
JD’s data showed that in the lead-up to the game, soccer shoes, balls, and jerseys have been the most popular items on the J Shop, the omni-channel fashion and lifestyle business of JD.com, sales of which account for 40, 28, and 25 percent respectively among soccer-related categories.
Consumers can order customized jerseys on JD.com
The sales volume of various national team jerseys tripled YoY since the start of the game this Monday, with more than 40 percent of the jerseys of Germany and Spain being bought by female customers, as they consider these teams to have more handsome players.
In the past week, sales of World Cup-related ornaments increased 80 percent YoY, and glasses and wine sets grew over 30 percent YoY. Sales of commemorative soccer balls and coins increased more than 100 percent month over month.
Geographically, Guangdong, Beijing, Sichuan and Jiangsu are the Top 5 highest-spending regions on soccer products. Adidas’ official match ball for the FIFA World Cup Qatar 2022™ became the best-selling in Guangzhou, while soccer gloves topped the list in Beijing as fans here keep the game heat outdoors. This is the first time the event is held during winter in the Northern hemisphere.
To heighten the atmosphere while watching games at home – mostly at midnight and early morning due to a five-hour time difference between China and Doha, purchases of relevant gears are on the rise. Take JD Mall in Xi’an for example. This offline store has seen the sales of TV sets measuring over 80 inches rise 50 percent YoY in the past week. On the first day of the game, online transaction volume of projectors increased 240 percent, and that of VR glasses is up by 430 percent.
JD’s trade-in program is also taking the chance to spread a friendly reminder that in case the game gets so intense that you accidentally break the TV, this service is here to offer a 10 percent discount and an array of subsidies during the World Cup period toward trading in items for a new TV and other home appliances.
Nov 22, 2022| JD Logistics
JD Logistics Airlines Launches Shenzhen–Hangzhou Route
by Yuchuan Wang
JD Logistics announced on Nov. 22 that the company’s airlines affiliate JD Logistics Airlines (formerly known as JD Airlines) has launched a self-owned all-cargo route between Shenzhen, Guangdong province and Hangzhou, Zhejiang province. The first flight took off from Shenzhen Bao’an International Airport to Hangzhou International Airport at 1:30 AM on Nov. 22, and then flew back to Shenzhen and landed at 7:50 AM.
JD Logistics Airlines will operate the route six times a week to mainly carry fresh produce, fashion and apparel products, medicine and medical products, and more categories which need timely delivery or are of high value.
The new route will further improve air logistics efficiency in the Yangtze River Delta and Pearl River Delta, and will strengthen next-day delivery capabilities. It will join JD Logistics Airlines’ previous launched all-cargo route between Nantong, Jiangsu province and Beijing to promote the highly efficient goods circulation among Beijing-Tianjin-Hebei region and the two deltas.
On August 31, JD Logistics received the Operation Certification of Public Air Carriers of Large Aircraft from the Civil Aviation Administration of China (CAAC), marking the official commencement of the operation of JD Logistics Airlines. According to the company’s plan, it will first develop domestic air cargo around China’s major hubs to cover major cities nationwide and gradually develop in the international market.
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