Feb 25, 2021|

JD Central CEO: Playing the Role of E-Commerce Enabler in Thailand


by Kelly Dawson & Martin Li

As Thailand continues its post-COVID recovery, JD’s joint venture in Thailand JD CENTRAL is positioned to support the local industry, said JDC CEO Vincent Yang during the JDC JOYFUL AWARDS held in Bangkok on Feb 25, to honor popular brands on the platform.





Yang delivered a key-note speech at the award ceremony. “I believe JD Central is the right partner to become the enabler for all Thai SMEs and brands. They can have this platform helping them to go through digital transformation. Since starting three years ago, we have evolved and so has our mission, because we believe in the transformative power of ecommerce and what can change Thailand for the better,” said Yang.

In addition to investing in ecommerce infrastructure, JD Central is committed to an omnichannel approach. “It’s not just about e-commerce but about omnichannel,” Yang said of the company’s strategy during the ceremony. “More and more brands will think about how to connect online & offline. This is why JD Central doesn’t just focus on e-commerce but also invests in offline retail.”

Even as COVID-19 has caused economic uncertainty, JDC achieved 150% YOY growth in 2020. Additionally, its average revenue per user (ARPU) and basket size continues to increase.

During the ceremony 23 awards were granted to top sellers based on the metric of QPS: Quality, Price and Service. Sellers who were honored will receive supportive measures that go directly toward helping them improve their QPS rating and drive sales.

Along with Yang, JDC CMO Korlap Suwacharangkul and Chatchai Khunpitiluck, Digital Economy Promotion Agency (DEPA) senior vice president spoke at the event to a room of sellers, and a local and international media audience who joined online.

Read more about the awards, and JD Central’s ongoing expansion here.


(kellydawson@jd.com, bjlihao3@jd.com)