Nov 12, 2024|
JD.com 2024 Singles Day Grand Promotion: Over 20% Growth in Shoppers
By 11:59 P.M. on November 11, JD.com reported a more than 20% year-over-year (YoY) increase in shoppers for its 2024 Singles Day Grand Promotion (also known as 11.11 or Double 11). Orders from JD Live’s livestreams, hosted by JD’s procurement and sales managers, surged 3.8 times YoY. More than 17,000 brands saw their transaction volume grow by over five times, and transaction volume from over 30,000 small and medium-sized merchants increased by 200% YoY.
Under the theme “Affordability and Quality”, JD.com offered hundreds of service options across eight categories, including quality assurance, delivery, and after-sales support.
Operational Highlights
JD Logistics’ workforce of over 340,000 couriers ensured timely deliveries nationwide. Expanded services included “delivery, installation, disassembly, and recycling” for large items in rural areas, extending the in-house delivery network to nearly 300 additional remote townships in Xizang, Xinjiang, and Guizhou. Nearly 200 townships in Xinjiang, Sichuan, Guizhou, and Shaanxi now benefit from one-stop services for large home appliances and access to trade-in options.
Key Data Highlights (October 14, 8:00 PM – November 11, 11:59 PM, 2024)
- Trade-In Program and Home Appliance Sales: JD.com’s trade-in program saw strong participation, with users from over 90% of rural and county areas participating. Large-screen TVs were especially popular, with over 60% of TV buyers opting for 75-inch models or larger. Transaction volumes for 519 home and appliance categories increased by 200% YoY, with best-sellers including energy-efficient air conditioners, robotic vacuum cleaners, dryers, zero-water-pressure smart toilets, and recliner sofas.
- AI-Enhanced Electronics: Sales of AI-enabled electronics surged, with a tenfold increase in AI learning machines and 100% YoY growth in computers, cell phones, and AI-powered peripherals. AI smart glasses sales rose by 200%, while high-tech consumer electronics like gaming CPUs, headphones, and action cameras saw transaction volume double.
- Innovative Product Bundles: JD Super, JD.com’s supermarket division, introduced over 20,000 product bundles across categories such as baby and maternal care, home cleaning, and food. These bundles achieved a 50% increase in transaction volume YoY.
- Winter Apparel in High Demand: Transaction volume of down jackets, outdoor jackets, thermal underwear, cashmere sweaters, and children’s snow boots doubled YoY. Over 300 brands of winter accessories, including hats and scarves, also saw their transaction volumes double.
- At-Home Healthcare Services Available in More Than 30 Locations: JD Health’s at-home nursing services expanded to over 30 locations, with order volumes rising by 300% compared to the previous month. Transaction volume for various products designed for seniors, including chronic medications, nutritional supplements, and medical devices, increased by 140% YoY.
- EV Products and Services Saw Strong Growth: JD Auto reported a 95% YoY increase in sales of EV charging stations, with installation service orders up by 110% YoY.
- JD NOW’s Record High Daily Order Volume: Participation in JD,com’s instant retail service, JD NOW, rose by 70% YoY, with over 600,000 offline stores joining the shopping festival.
- Industrial Belt Product Growth: Jingxi’s self-operated cleaning paper products saw transaction volumes increase by 300% compared to the previous month, including items like tissue boxes, hanging tissue packs, wet wipes, and cotton soft towels.
- New Products Drive Imported Goods Sales: New products are driving substantial growth for JD Worldwide, with 70% of its imported food offerings consisting of new products. Sales of imported Starbucks coffee beans and Chek Hup coffee increased over 20 times YoY, while Oreo-flavored ice cream and the overseas version of Wall’s ice cream more than tripled in transaction volume.
- Increased Sales of Electronics and Home Appliances Among European Customers on ochama: On ochama, JD.com’s European retail platform, food and beverages, fresh produce, as well as electronics and home appliances gained significant popularity. Sales of Chinese small home appliances increased by 200% YoY.
- JD Cloud Supports Brands’ Growth: JD Cloud supported over 7,500 brands through its ChatRhino-powered digital representative service, driving a 40% increase in transaction volume compared to the JD 618 sales. The intelligent customer service platform managed over 3.6 billion consultations. Transaction volume for interest-free installment options on JD IOU (Baitiao) increased by 33% YoY, while transaction volume for JD Pay shopping cards rose by 84% YoY.
- B2B Sales on JD Industrials and JD Business: JD Industrials saw a 50% YoY increase in user numbers and order volume on its MRO procurement platform. JD Business reported double-digit growth in enterprise procurement transaction and order volumes.
Dec 20, 2024|
Dada NOW Receives “Leading Restaurant Empowerment Platform” Award at the 10th China Catering Innovation Conference
On December 19, Dada NOW, China’s leading local on-demand delivery platform under Dada Group, was awarded the “Leading Restaurant Empowerment Platform” accolade at the 10th China Catering Innovation Conference in Shanghai. Celebrated for its innovative 4D Service Standards, Dada NOW delivers professional, flexible, intelligent, and customizable services to top food and beverage brands including CHAGEE, KFC, Luckin Coffee, McDonald’s, and Pizza Hut, garnering extensive acclaim within the catering industry.
4D Service Standards
The “Leading Restaurant Empowerment Platform” award honors platforms that provide comprehensive and professional services to restaurant businesses. Leveraging years of experience with leading restaurant brands, Dada NOW has crafted its 4D Service Standards to effectively address delivery challenges and enhance service quality. These standards include:
- Dedicated: Integrated solutions for warehousing, picking, and delivery.
- Dynamic: Tailored delivery solutions for diverse vendor scenarios, including store-stationed and crowdsourced rider options.
- Data-driven: Efficient data management systems utilizing AI technology for order dispatching, fulfillment timeliness, and quality inspection.
- Designable: Customized services for large supermarkets and restaurant merchants to bolster brand value.
Fast and Accurate Delivery
In the fast-paced food delivery sector, Dada NOW’s survey data indicates that 63% of brand merchants and consumers expect timely delivery, 21% prioritize location accuracy, and 9% value punctual pickup. Dada NOW completes delivery in as quickly as 9 minutes, with a 99.5% on-time completion rate and a 98% accuracy delivery rate. Real-time order matching is achieved in as fast as 0.3 seconds, ensuring fast and accurate service.
Unlike delivery providers that only focus on a single merchant type, Dada NOW provides both supermarket and restaurant deliveries. The differing peak times between these sectors allow for capacity complementation, enhancing efficiency and reducing costs. With a nationwide network of over a million riders and an industry-leading on-demand delivery model, Dada NOW has executed over 900 million route plans, swiftly allocating resources during peak periods such as lunch and dinner rushes, new product launches, and promotional events.
Customized Solutions for Merchants
To meet the strong customization needs of brand merchants, Dada NOW can offer bespoke services for each store, integrating its delivery capacity, products, and technological solutions. A notable example is the partnership with Sam’s Club, for which since 2017 Dada NOW has developed customized solutions in delivery capacity models, co-branded equipment, rider training, and system integration. This collaboration has achieved nearly 100% coverage of customized rider equipment such as helmets, uniform and delivery containers, and provides excellent customer service experiences. This highly effective collaboration demonstrates Dada NOW capabilities that are also transferrable to the restaurant sector.
Luckin Coffee, a long-standing partner of Dada NOW, exemplifies the high standards in the coffee and tea beverage sector, achieving a “30-minute delivery rate of 99.9%” to maintain peak freshness delivered to customers’ doorsteps. Dada NOW’s flexible rider network effectively manages peak demands and large order volumes during product launches and promotions through an intelligent order dispatching system, ensuring optimized delivery routes and careful handling to prevent issues like coffee spillage. Since 2023, this partnership has earned Dada Now several accolades from Luckin Coffee, including the “Best Strategic Cooperation Award” and “2023 Outstanding Delivery Partner,” with rider Tu Yanping being recognized as one of four “Annual Gold Riders” nationwide.
Dada Group operates two core businesses: JD NOW, formerly known as JDDJ, an instant retail platform, and Dada NOW, a local on-demand delivery service. Leveraging its extensive crowdsourced delivery network of millions of riders, Dada NOW provides a comprehensive service system open to merchants and individual senders across various industries and product categories. The company’s two platforms operate independently and collaboratively.
(vivian.yang@jd.com)
Dec 13, 2024|
JD.com Targets 5 Billion RMB with Chilean Product Partnership as 2024/25 Season Cherry Sales Launch
On December 12, JD Super, the supermarket division of JD.com (also known as JINGDONG), launched the Chilean Specialties Festival and kicked off 2024/25 Chilean cherry sales with the recent arrival of the first “Cherry Express” ship in China. In a ceremony attended by the Chilean Ambassador to China, H.E. Mr. Mauricio Hurtado, JD Super signed a strategic cooperation agreement with Chilean brands, aiming to achieve 5 billion RMB in sales of Chilean products, including cherries, wine, and salmon, over the next three years.
The sea-freight Chilean cherry sales launch event was officiated by Ambassador Hurtado, Chao Junwen, Secretary-General of the China Chamber of Commerce for Foodstuffs and Native Produce, and Juan Latife, General Manager of Garces Fruit China, Chile’s leading cherry exporter.
Through large-scale direct sourcing, JD’s procurement team has reduced the import costs of Chilean cherries, offering consumers prices that are approximately 15% lower than those on other e-commerce platforms for the same grade and size.
To ensure quality and proper grading, JD Super has introduced a caliper offering this season. Each box of cherries comes with a caliper that allows consumers to accurately grade the fruit and ensure they have received high-quality Chilean cherries.
Since late October, JD’s online channels and its 7Fresh omnichannel supermarket chain have been selling the season’s air-freight Chilean cherries. This product offering, which has been met with enthusiasm from Chinese consumers, is supported by JD’s extensive national cold-chain logistics network and instant delivery services that can deliver orders within 30 minutes, making it easy and affordable for users to enjoy the early batch of Chilean cherries.
“This large-scale procurement cooperation will allow JD Super to continue leveraging our strong supply chain capabilities and work closely with Chilean partners to offer a wider variety of Chilean products at competitive prices and services to Chinese consumers,” said a spokesperson of JD Super.
(vivian.yang@jd.com)
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
