JD.com and China-Britain Business Council Launch Pop-Up Store To Showcase ‘Best of Britain’ in China

JD.com and China-Britain Business Council are launching a unique pop-up store on JD.com to showcase some of the best known and up-and-coming British brands to Chinese consumers.

The pop-up store was launched on JD Worldwide, JD.com’s cross-border ecommerce platform in mid July to introduce dozens of high-quality British brands to Chinese consumers for the first time.

For the first eight weeks, the store will focus on cosmetics, with brands featured on the store including Argentum, BarryM, Bronnley, Cowshed, fadeout, Little Butterfly, Living Sea Therapy, Re-Gen, Soft &Gentle, Technic and The Organic Pharmacy. In September, the focus will shift to baby and maternal care products, and the store will showcase brands from other popular categories later in the year.

Kaisi Li, Deputy General Manager of JD Worldwide, highlighted that the store will showcase new brands to Chinese consumers – but also demonstrate to UK-based brands how selling online in China is now a quick and seamless process.

“Many brands and retailers in the UK do not yet know just how easy it is to sell their products online in China, and how big the potential market is,” said Kaisi.  “UK-based brands no longer need to invest significant time or money registering a business in China or setting up a warehouse or supply chain, or worry about any of the other roadblocks that have often prevented brands from entering China in the past. With our end-to-end cross-border ecommerce platform, JD Worldwide, they can start selling to consumers in China quickly and easily.”

Joy Isaacs, Founder & CEO at Argentum noted that JD.com’s consumer base of 236.5 million active shoppers is closely aligned with the market that their brand is targeting.

“Quality is so important for Chinese consumers—and that’s why we see such a huge opportunity on JD.com,” said Joy. “JD.com’s huge and growing base of active customers shop on the site because they know they’re getting a guarantee of quality, and we believe our reputation for providing premium products with superior service will resonate with these consumers. The initial response from consumers during early tests has been fantastic, and we’re delighted to partner with JD.com and the China-Britain Business Council on this initiative.”

During early market tests for the new store, sales of Argentum products proved so popular that the brand has already decided to launch its own flagship store on JD.com.

“There is huge and growing demand from Chinese consumers for high-quality, guaranteed authentic British products, particularly in categories like cosmetics and beauty,” said Jack Porteous, Assistant Director of Retail and the Creative Industries at the China-Britain Business Council. “We’re looking forward to working with JD.com to showcase the ‘Best of Britain’ to Chinese consumers, and to help British brands and retailers better understand how they can tap into this massive market opportunity.”

Brands interested in learning more about JD.com’s cross-border platform can contact worldwide@jd.com.