May 19, 2020|
JD.com Celebrates Fifth Employee Appreciation Day with 30,000 Five-year Employees
by Rachel Liu and Tracy Yang
Since 2016, every May 19th JD.com celebrates its “519 Employee Appreciation Day”. Among current 220,000 employees, there are several thousand employees who have worked at JD for at least 10 years and around 30, 000 for at least five years.
In the past 22 years since JD was established, the company has successfully redefined “trust” in the retail industry, reshaped the retail experience, and reinterpreted the value of the retail industry.
Below are the stories of three long-serving JD employees to help shine a light on the company culture.
(liuchang61@jd.com; tracy.yang@jd.com)
Apr 26, 2026|
A Shield for Brand Growth: JD.com’s Efforts to Intellectual Property
At JD.com , we believe that a great idea is the heartbeat of global commerce. On April 26th, in celebration of World Intellectual Property Day, we not only honor innovation but also reaffirm our efforts to protect it.
For our global partners and cross-border sellers, trust is the foundation of everything we do. Whether you are a heritage European label or a rising global brand, here is how we’re working behind the scenes to keep brands’ intellectual property (IP) secure.
A Proactive “Digital Shield”
We don’t just wait for issues to arise; we prevent them from happening. By combining a dedicated professional team with cutting-edge Multi-modal AI, JD.com has built a “Smart Shield” that monitors and intercepts potential infringements in real-time.
By learning and evolving alongside your brand, our systems provide the adaptive support you need to keep your intellectual property safe and secure.
Proven Impact, Global Reach
Numbers speak louder than words. To date, JD.com’s IP protection initiatives have achieved:
• 240,000+ IP items successfully safeguarded.
• 50,000+ rights holders supported, including nearly 3,000 international ones.
• 4,800+ Geographical Indication (GI) trademarks protected worldwide.
Strength in Numbers: Our Global Network
Protecting IP is a team sport. We’ve joined forces with law enforcement, industry experts, and over 1,300 world-renowned brands through our Product Safety Alliance.
From deep technical exchanges with organizations like the China-Britain Business Council (CBBC) to streamlining communications for international sellers, we are building a cleaner, fairer marketplace for everyone.
Our brand partners’ growth is our growth. As we continue to welcome more international brands into the JD ecosystem, IP protection will remain at the very core of our global strategy. We’re here to provide the solid ground you need to innovate, grow, and thrive in the global market.
Protect your brand today. Learn more about our tools and services at our dedicated IP Protection portal: https://jdgroupip.com/index.html
(vivian.yang@jd.com)
Jan 20, 2026|
JD.com Announces JD Museum
Shenzhen, China, January 20, 2026 — JD.com announces the JD Museum, an institution for contemporary visual and performing arts and culture, opening in late 2027, in the new headquarters of JD.com, situated in the Shenzhen Bay Super Headquarters Base.
The Museum will be established in a building designed by Büro Ole Scheeren, described as a “Scenic City”, with spatial design by Neri&Hu Design and Research Office. Encompassing more than 10,000 square meters, the Museum will have dedicated facilities for live performances, immersive installations, exhibitions, participatory workshops, and creative retail.
Mission: From Shenzhen to the World, Connecting People through Art and Technology
Rooted in JD.com’s mission of “Making Lives Better through Technology,” JD Museum is dedicated to connecting people through art and technology. The Museum will engage with and support a community of artists and audiences in achieving excellence and cultivating shared values, modeling a lifestyle of the future through exhibitions, education, research, publishing, commissioning and collecting.
At the heart of the Greater Bay Area (GBA) and with the full support of JD.com, JD Museum’s program will focus on art as a cross-disciplinary experience. In addressing the pressing issues of today—technology, ecology, urbanism—through a balanced approach to technological progress and tactile human experience, the Museum will emphasize the work of translation and presentation, promoting accessibility to young people and the local community.
Leadership: Robin Peckham Announced as Executive Director
Under the direction of the museum committee, JD Museum is led by Executive Director Robin Peckham, heading a dedicated Shenzhen-based team.
Peckham is a curator and editor who has served as Co-Director of Taipei Dangdai Art & Ideas (2019-2025) and Editor-in-Chief of LEAP, the international art magazine of contemporary China (2014-2019). He has organized exhibitions on art, technology, popular culture, and the family for Ullens Center for Contemporary Art, Fosun Foundation, and K11 Art Foundation, with his show “Art Post-Internet” listed by ARTnews as one of the 20 most important art exhibitions of the 2010s.
“I am thrilled to help launch a new cultural chapter for a company that is already one of the most fascinating stories in the development of the Chinese technology sector,” says Peckham. “Shenzhen feels like the most exciting place in the world to explore the intersection of art and technology right now.”
2026 Public Programs: Unboxing JD Museum
In the two years prior to its official opening in Shenzhen, JD Museum will introduce itself to the world in the form of “Unboxing JD Museum.” This community art initiative will invite creative input from artists, curators, architects, and the JD.com community — including employees and their families and friends. It will take the shape of a pop-up workshop and exhibition series utilizing JD.com’s iconic delivery boxes. Further details on the open call, exhibition tour, and employee participation initiatives will be announced later in 2026.
About JD.com
JD.com (NASDAQ: JD and HKEX: 9618), also known as JINGDONG, is a leading supply chain-based technology and service provider. The company’s cutting-edge retail infrastructure seeks to enable consumers to buy whatever they want, whenever and wherever they want it. The company has opened its technology and infrastructure to partners, brands and other sectors, as part of its Retail as a Service offering to help drive productivity and innovation across a range of industries. JD.com’s business has expanded across retail, technology, logistics, health, industrials, property development and international business.
JD.com is ranked 44th on the Fortune Global 500 list and is China’s largest retailer by revenue. The company has been listed on NASDAQ since 2014, and on the Hong Kong Stock Exchange since 2020. Committed to the principles of customer first, innovation, dedication, ownership, gratitude, and integrity, the company’s mission is to make lives better through technology, striving to be the most trusted company in the world.
Media Contact:
JD Museum
Email: museum@jd.com
Website: museum.jd.com
Ten Years, From Small City, Forging JD’s Best Customer Service
