May 19, 2020| ESG
JD.com Celebrates Fifth Employee Appreciation Day with 30,000 Five-year Employees
by Rachel Liu and Tracy Yang
Since 2016, every May 19th JD.com celebrates its “519 Employee Appreciation Day”. Among current 220,000 employees, there are several thousand employees who have worked at JD for at least 10 years and around 30, 000 for at least five years.
In the past 22 years since JD was established, the company has successfully redefined “trust” in the retail industry, reshaped the retail experience, and reinterpreted the value of the retail industry.
Below are the stories of three long-serving JD employees to help shine a light on the company culture.
by Doris Liu
Sales of home appliances on JD.com saw an increase of 7 times year-on-year (YOY) in the value of trade-in orders during JD Singles’ Day Grand Promotion (SDGP) this year, in which new products with a Grade 1 energy label purchased through trade-in services are expected to help reduce 80,000 tons of carbon emissions each year.
As a green consumption supporter and promoter, JD.com has consolidated its position in the home appliance sales industry by dint of its supply chain advantages accumulated over 20 years, as well as China’s preferential policies and continuous efforts of brand manufacturers and channels. During the 2022 SDGP, 20 percent of orders for home appliances on JD.com were made through trade-in solutions, marking a delightful result of moving towards a sustainable and low-carbon world.
In 2020, China pledged to achieve a peak in carbon dioxide emissions before 2030 and carbon neutrality before 2060, with all industries advancing their pace of low-carbon transformation, especially the home appliance industry. According to the National Development and Reform Commission, China’s household appliances ownership has exceeded 2.1 billion items, and the scrappage volume in 2022 is estimated at 200 million items. Trading in one major household appliance reduces carbon emissions by 9,763 grams, equivalent to planting a tree, according to the China Beijing Environment Exchange.
As early as 2016, JD.com launched a trade-in service for home appliances, covering more than 95 percent of cities, counties and towns for over 45 recycling categories. In addition, the service can be completed on the same day of order placement to save customers’ time, while also accelerating the penetration of energy-efficient products.
To further optimize customers’ experiences, JD.com offers special subsidies for new purchases made under the trade-in scheme, free dismantling services and free transportation of the old appliances to reduce consumers’ costs and simplify the whole process of upgrading to new green and intelligent home appliances.
During the 2022 SDGP, a service that integrates delivery with installation was chosen 160 percent more than the mid-year 618 Grand Promotion, indicating the growing importance consumers attach to service. To ensure this service, JD.com trained its in-house delivery personnel to become appliance engineers to standardize both delivery and installation services, providing an experience that exceeds consumers’ expectations.
Nearly 10,000 of JD’s engineers have obtained qualification for instant delivery and installation, saving about 6 million hours of consumers’ waiting time for appliance installation.
This year, JD.com also joined hands with the China Green Foundation to launch the “RMB 1 yuan green action with trade-in” public welfare project, gathering all parties in the industry to participate in environmental protection projects. Every time consumers complete one trade-in order, JD will donate RMB 1 yuan for public welfare tree-planting activities. Data shows that JD.com has funded the planting of more than 100,000 trees.
by Vivian Yang
To raise awareness of green logistics, JD Logistics (JDL) issued “de-carbon vouchers,” equivalent to 200,000 tons of carbon, to customers who used its express service to send personal parcels during this year’s Singles’ Day Grand Promotion, which lasts from Oct. 20 to Nov. 11.
The exact amount of carbon points rewarded to each sender is based on the carbon reduction that JDL can achieve through its green supply chain efforts in delivering their parcels. Carbon footprint is measured through the logistics industry’s calculation platforms.
Users can easily participate and track their carbon reduction achievements through JDL’s WeChat mini-App, under the “Travels of Parcels” program. When a parcel delivery order is fulfilled, the senders will automatically receive a “de-carbon voucher”- with up to 800g per order – in their JD account. These vouchers can be redeemed for physical prizes, delivery coupons, or donations to charity groups. For example, vouchers can be used to pay for relief materials such as buckets, sponges, and stretchers to support a dolphin rescue program co-launched by JD.com and the Blue Ribbon Ocean Conservation Association, a Sanya-based civil society organization.
Under JD’s Green Stream Initiative which was launched in 2017, JDL has expanded its low-carbon operations from packaging, warehousing, and transportation to product recycling and more services. The company believes that the “de-carbon vouchers” campaign during this year’s Singles’ Day Grand Promotion will help raise awareness of these “behind-the-scene” supply chain efforts among more end-users and invite them to take part in these efforts.
JDL’s recyclable Green Stream delivery boxes
JDL is China’s first logistics company to join the Science Based Targets initiative (SBTi), and has committed to halving its carbon emissions by 2030 (starting from 2019). Its Asia No.1 logistics park in Xi’an was certified as the first carbon-neutral logistics park in China in early 2022. To date, the Green Stream Initiative has mobilized more than 300,000 enterprises and hundreds of millions of customers in more responsible and sustainable production and consumption activities.
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