May 19, 2020| ESG
JD.com Celebrates Fifth Employee Appreciation Day with 30,000 Five-year Employees
by Rachel Liu and Tracy Yang
Since 2016, every May 19th JD.com celebrates its “519 Employee Appreciation Day”. Among current 220,000 employees, there are several thousand employees who have worked at JD for at least 10 years and around 30, 000 for at least five years.
In the past 22 years since JD was established, the company has successfully redefined “trust” in the retail industry, reshaped the retail experience, and reinterpreted the value of the retail industry.
Below are the stories of three long-serving JD employees to help shine a light on the company culture.
(liuchang61@jd.com; tracy.yang@jd.com)
May 13, 2026| ESG, JD Logistics
JD.com Named on 2026 Fortune China ESG Impact List, Highlighting a People-First Approach to Innovation
On May 12, Fortune China released its 2026 ESG Impact List, recognizing companies that lead in environmental, social, and governance excellence. JD.com has once again earned its place on this prestigious list. This recognition comes as the focus on artificial intelligence is shifting from “computational power” to “value creation.” For JD.com, this means ensuring that technological progress remains rooted in human needs.
Fortune China’s editors noted that in the AI era, a company’s social and governance performance is more critical than ever. While technology can solve complex problems and promote inclusivity, it also brings risks like job displacement and ethical considerations. The list prioritizes companies that use “tech with warmth” to support vulnerable groups while ensuring that human employees are not left behind. By focusing on reskilling workers and protecting their dignity, JD.com shows how a business can balance technological efficiency with a deep responsibility for its people.

JD.com’s first-quarter earnings for 2026 show how this philosophy works in practice. By integrating AI across production, logistics, and consumption, the company is moving technology out of the digital lab and into the physical world. This approach makes supply chains more efficient while creating a simpler, more intuitive experience for consumers.
JD.com believes that a company’s true competitiveness comes from its people. With a workforce of over 900,000, the company has fostered 183 different types of frontline roles, including new career paths like AI trainer and robot maintenance engineers. To support this evolving workforce, JD.com established the “Modern Rider Academy” in partnership with Guangzhou Vocational and Technical University. This initiative ensures that frontline workers can master new skills and grow alongside the industry’s digital transformation.
Beyond skills training, the company provides concrete institutional support for its employees’ well-being. JD.com provides social security benefits for its full-time delivery riders and has invested in nearly 30,000 housing units for its frontline staff. In cities like Beijing, the company has also built “JD Frontliners’ Homes” to offer physical spaces where workers can rest and find support. These efforts turn corporate growth into tangible benefits that employees can feel in their daily lives.
To cultivate future talent, JD.com recently launched its 2026 “Top Global Talent” (TGT) program and opened more than 10,000 internship positions through the “JD YOUNG” recruitment drive. By prioritizing employment and responsible innovation, the company is building a sustainable business ecosystem where technological advancement drives both corporate efficiency and individual income.
This long-term focus on social value has earned JD.com international recognition. Earlier this year, the company was named an “Advanced Private Enterprise for Employment and Social Security” and received the highest score in China’s retail sector in the S&P Global Sustainability Yearbook for the fourth consecutive year. For JD.com, investing in people is not just a social responsibility; it is the core driver of innovation, the customer-first philosophy, and long-term success.
(vivian.yang@jd.com)
Apr 26, 2026| ESG, Global Partners/ Brands
A Shield for Brand Growth: JD.com’s Efforts to Intellectual Property
At JD.com , we believe that a great idea is the heartbeat of global commerce. On April 26th, in celebration of World Intellectual Property Day, we not only honor innovation but also reaffirm our efforts to protect it.
For our global partners and cross-border sellers, trust is the foundation of everything we do. Whether you are a heritage European label or a rising global brand, here is how we’re working behind the scenes to keep brands’ intellectual property (IP) secure.

A Proactive “Digital Shield”
We don’t just wait for issues to arise; we prevent them from happening. By combining a dedicated professional team with cutting-edge Multi-modal AI, JD.com has built a “Smart Shield” that monitors and intercepts potential infringements in real-time.
By learning and evolving alongside your brand, our systems provide the adaptive support you need to keep your intellectual property safe and secure.
Proven Impact, Global Reach
Numbers speak louder than words. To date, JD.com’s IP protection initiatives have achieved:
• 240,000+ IP items successfully safeguarded.
• 50,000+ rights holders supported, including nearly 3,000 international ones.
• 4,800+ Geographical Indication (GI) trademarks protected worldwide.
Strength in Numbers: Our Global Network
Protecting IP is a team sport. We’ve joined forces with law enforcement, industry experts, and over 1,300 world-renowned brands through our Product Safety Alliance.
From deep technical exchanges with organizations like the China-Britain Business Council (CBBC) to streamlining communications for international sellers, we are building a cleaner, fairer marketplace for everyone.
Our brand partners’ growth is our growth. As we continue to welcome more international brands into the JD ecosystem, IP protection will remain at the very core of our global strategy. We’re here to provide the solid ground you need to innovate, grow, and thrive in the global market.
Protect your brand today. Learn more about our tools and services at our dedicated IP Protection portal: https://jdgroupip.com/index.html
(vivian.yang@jd.com)
Stay up to date on the latest news from JD.com
Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Ten Years, From Small City, Forging JD’s Best Customer Service



