Sep 21, 2026|
JD.com Delivers iPhone 18 Pro Series to Over 30,000 Customers Within First Hour of Launch
Within the first hour of the iPhone 18 Pro series officially going on sale in China, more than 30,000 customers nationwide received their new devices from JD.com, with some deliveries completed just minutes after the 8 a.m. launch.
In Beijing’s Fengtai District, Mr. Wang received a call from a JD Now delivery rider shortly after 8 a.m., informing him that his new iPhone had arrived. Having secured a 512GB iPhone 18 Pro through JD.com’s early-bird pre-order programme on September 12, he had expected his device to be dispatched on launch day, but was surprised by just how quickly it arrived.
“I knew it was going to be shipped today, but I never expected it to arrive this quickly. My alarm hadn’t even gone off yet!” he said.
Ms. Liu, a customer in Shanghai’s Pudong District, was equally impressed after receiving her pre-ordered iPhone, remarking that buying a new phone felt even faster than ordering takeaway.
Customers in dozens of cities across China, including Beijing, Shanghai, Guangzhou, Shenzhen and Wuhan, were among the first to receive their new devices on launch morning.
To prepare for the launch, JD.com forecast consumer demand in different regions and planned inventory allocation in advance, positioning stock across its nationwide network of warehouses, local fulfilment centres and service stations, bringing products closer to customers before the official release. Once sales began, its warehousing, inventory management, retail and delivery operations worked together to process and fulfil a large volume of orders within a short period.
JD.com also leveraged its network of more than 10,000 front warehouses and stations, alongside tens of thousands of offline retail stores across China, to bring the new iPhones closer to customers. This extensive network allows popular new products including iPhone to reach customers within minutes in major cities, while also supporting deliveries to more remote areas.
Alongside fast delivery, JD.com introduced a range of services for customers purchasing the new iPhone 18 Pro series including trade-in. JD.com’s nationwide network of more than 3,000 Apple product service stations also provided support including trade-in, device activation, data transfer, screen protector installation and assistance with eSIM services. More than 20,000 service appointments had been booked ahead of the official launch.
According to the 2026 iPhone Consumer Survey by Nanfang Metropolis Daily, more than 60% of respondents identified JD.com as their preferred channel for purchasing new Apple products. Product authenticity, availability at launch, delivery speed and reliable delivery times were among the key factors influencing their purchasing decisions.
Sep 16, 2026|
JD.com Launches CHEFRESH, Bringing AI Meal Planning and Robotic Cooking into the Home
- JD.com introduces CHEFRESH, an AI-powered healthy eating companion for the home that turns personalized dietary guidance into everyday meals.
- CHEFRESH combines Health Brain AI, JD.com’s fresh food supply chain and an intelligent cooking robot, connecting personalized meal planning, ingredient delivery and cooking in one service.
- CHEFRESH also announced partnerships with Raffles Hospital, the UK Butler Guide and OriginX, bringing together expertise in health management, premium household services and AI innovation.
BEIJING, September 16, 2026 — JD.com, also known as JINGDONG, today launched CHEFRESH (七鲜大厨), a new AI-powered healthy eating service for the home. Designed to turn personalized dietary guidance into everyday meals, CHEFRESH brings together AI, JD.com’s fresh food supply chain and robotic cooking in an integrated service.
At the heart of CHEFRESH is Health Brain AI, powered by JoyInside, JD.com’s AI-powered integrated software and hardware solution. Users can provide health check reports and dietary preferences, which Health Brain AI uses together with nutritional knowledge to create personalized meal plans and daily menus tailored to their health and dietary needs. High-quality fresh ingredients are then selected, cleaned, portioned and delivered through JD.com’s fresh food and cold-chain network. An intelligent cooking robot completes the process at home, automatically managing cooking, seasoning and even self-cleaning.
“Our goal is not simply to give people advice on healthy eating, but to help turn that advice into the meals that reach the family table every day,” said the head of CHEFRESH. “Health, convenience and taste all need to come together.”
CHEFRESH has opened its first pre-orders in Beijing, Shanghai, Guangzhou, Shenzhen and other cities. Initial orders will be delivered progressively in the order in which reservations are placed.
CHEFRESH is also exploring how AI can help preserve family recipes. A special edition allows families to digitally record recipes, including ingredient proportions, seasoning, cooking steps, temperature and heat control. The intelligent cooking robot can then reproduce these dishes consistently, offering a new way to preserve and share family recipes across generations.
At the launch, CHEFRESH announced strategic partnerships with Raffles Hospital, the UK Butler Guide and OriginX, connecting professional health expertise, household services and AI innovation.
“Professional medical advice only creates lasting value when it becomes part of everyday life,” said Dr. Charles Poon, Medical Director of Raffles Medical North China and General Manager of Raffles Hospital Beijing. “Through our collaboration with CHEFRESH, we hope to better connect professional health management with the meals people eat every day.” This reflects Raffles Hospital’s emphasis on extending dietary guidance beyond the clinical setting and into patients’ daily lives.
“For premium households, quality is not only about good ingredients. It is also about having a trusted service that brings together nutrition, taste and convenience,” said Liang Guo, Chief Representative for Greater China at the UK Butler Guide Service Group. “That shared focus on trusted household service is what makes this collaboration meaningful.”
“What interests us is how CHEFRESH brings AI and intelligent devices into an everyday setting such as the family kitchen,” said Daojun Sun, Co-founder of OriginX, a leading Chinese company integrating AI research, industry and real-world applications, and Director and Professor at the Institute of AI Marketing, Communication University of China. “We look forward to exploring how AI, intelligent devices and quality retail can work together to create new consumer experiences.”
CHEFRESH reflects JD.com’s broader exploration of bringing AI from the digital world into everyday physical activities. Rather than stopping at recommendations about what people should eat, CHEFRESH connects AI-powered planning with the physical execution of sourcing, delivering and cooking food. By combining AI, supply chain capabilities and intelligent hardware, JD.com is exploring how AI can help turn digital intelligence into practical, real-world experiences.
(vivian.yang@jd.com)
JD.com Opens Its First 101HOME in Shanghai, Bringing the Art of Living to an Innovative Retail Experience
