Valentine’s Day is a time to express love and appreciation, and JD.com is making it easier than ever for consumers to deliver thoughtful gifts to their loved ones. With a focus on superior customer experience, JD.com has introduced three special delivery options that ensure gifts are not only delivered on time but also with a personal touch.

WeChat Gifting: Instant Connection with a Personal Touch

JD.com has unveiled a new “Gifting” feature that streamlines the process of sending gifts through WeChat. By simply opening the JD app and searching for “JD Gifting,” users can access a dedicated event page. Once they select their desired gift, they can click “Send to Her/Him ” on the product details page and share it directly via WeChat. This seamless, convenient process allows the recipient to enter their delivery address and track the gift’s progress in real-time.

The JD Gifting feature encompasses a wide range of self-operated products, ensuring quality and reliability for both the sender and recipient. Users can choose from various virtual gift card designs, write personalized messages, or even record voice greetings. For Valentine’s Day, the feature has been enhanced with a custom cover option, allowing users to upload their own images as gift card covers, adding a unique and sweet touch to every gift.

JD NOW: Authentic Gifts Delivered in a Flash

During Valentine’s Day, popular gift categories include flowers, beauty products, fashion items, and electronics. JD NOW, JD.com’s instant retail service with on-demand delivery, offers a swift solution to Valentine’s Day needs. Trendy items like BVLGARI ‘s fragrance mist, SK-II beauty sets, and top electronics from brands like Xiaomi, Huawei, OPPO, and Vivo can be delivered in as little as nine minutes.

JD NOW ensures authenticity by shipping directly from brand-authorized stores near the recipient’s address. The entire process, from order placement to packaging and delivery, can be tracked online, providing peace of mind to consumers. With coverage in over 2,400 counties and districts and partnerships with over 600,000 brick-and-mortar stores across China, JD NOW collaborates with over 90% of the nation’s top retailers.

JD Luxury Express: Premium Service for Memorable Moments

For those seeking a premium gifting experience, JD Logistics’ Luxury Express offers a dedicated delivery team that handles packages with special care, dressed in uniform, and provides scheduled delivery services. As Valentine’s Day approaches, JD Luxury Express has seen a nearly 30% increase in orders, particularly for luxury goods, beauty products, and digital items.

On February 12, just before Valentine’s Day, Ms. Liu from Beijing experienced this premium service when she ordered a luxury necklace online. Delivered by a courier dressed in a sharp suit and white gloves, her red gift box arrived on time, leaving her impressed. “I never expected that the delivery service would match the luxury of my online purchase. This experience was fantastic, and I’ll definitely use it again,” she remarked.

JD Luxury Express couriers undergo rigorous selection and professional training, with services available in nine major cities, including Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu, Wuhan, Xi’an, Shenyang, and Hangzhou.

Through these three distinctive delivery options, JD.com demonstrates its commitment to enhancing the customer experience by making Valentine’s Day gifting both efficient and memorable. Whether through the simplicity of WeChat Gifting, the speed of JD NOW’s flash delivery, or the elegance of JD Luxury Express, JD.com ensures that every gift is delivered with care and thoughtfulness.

(vivian.yang@jd.com)