Jun 16, 2020|
JD.com Launches “Bathroom Revolution” during 618
by Vivian Yang
Do you know that the average person spends over 30,000 hours in the bathroom in their lifetime? That almost 4 years in total! People in modern times would agree that the quality of one’s bathroom reflects one’s quality of life. According to JD’s recent survey, 63% of people take their bathroom as a space to relax and recharge themselves; 60% believe that the bathroom represents the owner’s personality and quality of life; while 32% are not satisfied with the current style and equipment of their bathrooms.”
As a result, creating more humanized, personalized, intelligent and quality bathrooms have become the four emerging trends in the home furnishing market.
During this year’s 618 Grand Promotion, JD Home launched the “Bathroom Revolution”, an initiative that mobilizes all parties and brands of the supply chain from interior design, decoration, construction materials to furnishing, to provide plenty of product choices and services, and a one-stop home furnishing solution for customers who want to upgrade their homes, especially their bathrooms, this summer.
Over 1,000 independent interior designers have participated in this initiative and shared their works on JD’s platform, showcasing their creativity in space utilization as well as care reflected in bathroom design.
“For a long time, interior designers accumulated many good ideas for bathroom decoration, but it is difficult to realize them due to the lack of brands’ support. Thanks to JD’s initiative this time, our designers’ feedback can be integrated into the R&D and sales process of decoration products, which will generate far-reaching impact in this industry,” said Wei Wu, one of the interior designer in this initiative.
Bathroom design examples by interior designers on JD.com
In addition to presenting over 1,000 examples of interior design suggestions, JD Home also collaborated with hundreds of well-known home decoration companies to offer construction plans. For example, JD and B&Q jointly offered bathroom renovation packages that include construction materials of selected international brands as well as products with standardized quality guarantees – a super easy home renovation solution that can spare customers from running around to purchase and select decoration materials as they had to do in the past.
At the same time, over 1,000 stores of 100 brands in bathroom, kitchen, and lighting products on JD Home have made a “Five Zeros” service promise, which includes free-of-charge on delivery and installation of new products; free-of-charge disassembling of old products; free testing and defect checking service for products purchased within 1 year and free maintenance service during the 3-year warranty period that covers all the products by different brands in the initiative.
A number of international and domestic brands introduced their cutting-edge products at competitive prices during 618. Sanitary ware brands include American Standard, GROHE, INAX, Roca, TOTO, Kohler, and Panasonic; Paint brands include Dulux, Nippon, and Davco; Lighting brands include NVC, Opple, Philips; and Smart electrics brands include Schneider, Delixi, and Chint.
With designers and brands ‘participation, JD Home also leverages AR technology to enhance the shopping experience – customers can use the real-time smart interior design software on JD.com to interact with designers and “move” their selected products into their virtual home spaces to find the best fit. This is helpful for customers to enjoy a complete home furnishing service from decoration consulting to product purchase.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
JD Adds Air Cargo Route during 618
