Sep 23, 2021| JD Retail
A Bunch of Niche Fashion Brands Kick Off on JD.com
by Siyi Zhao
As youngsters account for more and more luxury consumption in China, JD.com has welcomed a series of niche fashion brands, including WOOYOUNGMI, both, Etudes, and Guidi to open their flagship stores on JD.com, catering to these youngsters who are passionately pursuing the finer things in life.
Released by Ruder Finn and Consumer Search Group, China Luxury Forecast 2021 shows that GenZers have already become the backbone force for luxury consumption. During JD’s 618 Grand Promotion in 2021, the number of GenZers that made purchases surged 231%.
Brands with strong individualism and distinctive styles are always the favorites among youngsters. Consequently, JD has launched online stores for those niche designer brands across the world in the last two years.
Founded in 2002, WOOYOUNGMI has maintained its uniqueness with unisex minimalism. There is a touch of architectural symbols in its ready-to-wear collections, the elegance of which has inspired obsession among youngsters.
The French brand “both”, is persistantly dedicated to exploring the use of rubber in fashion. The brand’s clothing comprises different elements of classic designs and emphasizes succinct and sharp lines, pushing the boundary of surreal industrialism.
The origin of Etudes is a publishing house for arts in France. After several collaborations with fashion brands, Etudes was born with the characteristics of contemporary visual arts and a French spirit.
Born in 1896, Guidi, the vanguard of goth, is renowned for its tanning skill and craftsmanship. The whole production process is entirely hand-made, with each pair of shoes going through over a hundred procedures for half a month.
Sep 15, 2021| JD Worldwide
JD.com Opens First E-space Store in Indonesia
by Yuchuan Wang
JD.ID, JD.com’s e-commerce joint venture in Indonesia, inaugurated JD.com’s first overseas E-Space store, JD.ID Electronic Store, in Indonesia on September 14. E-space is the mega retail “experience store” chain first launched by JD.com in 2019 in Chongqing, China, before spreading to other cities.
Located in AEON Mall Sentul City, one of the largest shopping malls in West Java province, the nearly 1,300-square-meter store offers thousands of types of products from various brands of smartphones, gadgets, laptops as well as brands of home appliances, home living and furniture.
Additionally, the store provides experiential areas such as a gaming area and smart home area for consumers to enjoy various store and brand events.
The store adopts an omni-channel model to provide customers with a seamless online-to-offline shopping experience, where they can place orders online and experience and pick up the products on site, or have products delivered on the same day by JD.ID’s logistics network.
“The launch of the E-Space store in Indonesia proves our commitment to excellent service, by offering various shopping platform options to our customers. We hope that through the inauguration of this newest offline outlet, JD.ID can more closely connect with consumers, especially providing them with convenience, comfort, and freedom in choosing the shopping platform that best suits their needs,” said Zhang Li, Chief Executive Officer of JD.ID.
Since 2018, JD.ID has consistently innovated to be able to provide an omni-channel shopping experience for consumers in Indonesia, by combining the online and offline channels to complement each other and leverage the company’s rich product offering and strong logistics infrastructure. After opening its first omni-channel outlet in 2018, the company has opened five physical stores offering omni-channel services.
“As the first e-commerce platform in Indonesia to provide omni-channel sales, JD.ID firmly believes that being able to provide consumers with the experience of shopping for whatever, whenever and wherever is the best customer experience,” said Zhang.
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