May 14, 2020|
JD.ID Partners with Designers in Virus-Fighting Initiative
by Martin Li
JD.ID, the e-commerce joint venture of JD.com, is collaborating with nine renowned Indonesian designers to launch a fund-raising initiative named Designers Give Back to support the fight against COVID-19 in the country.
The designers are invited by the company’s fashion business to design a variety of special edition items, including face masks, shoes and jewelry.
The designer selections are exclusively sold at JD.ID’s e-commerce platform. All the proceeds will be donated to the Kitabisa Foundation to purchase medical equipment for several government-sanctioned hospitals to treat COVID-19 patient.
The nine designers are Studio 133 Biyan, Sapto Djojokartiko, Aidan & Ice, Artkea Stripes, Lace by Artkea, Denny Wirawan, Ghea Panggabean, Sejauh Mata Memandang and Ikat Indonesia by Didiet Maulana.
“Together with designers, we are dedicated to making a positive contribution to society, through our work and creativity. Through fashion, we invite all customers to contribute and help restore Indonesia from COVID-19,” said Stephanie Susilo, head of JD.ID’s fashion business.
“At present, we are all facing a new situation (new normal) which is full of challenges. The global pandemic due to COVID-19 has affected our family, our friends, our community, and even how we live. Fashion, for example, is one of the industries that is most affected by this epidemic. However, through Designers Give Back, JD.ID wants to convey to the whole community that fashion is not just a matter of selling clothes and making a profit. Fashion is also a means for us to care and share with others,” said Susilo.
JD.ID has collected more than 100 special editions of fashion products. Each product is valued at Rp1 million (around US$68) per piece.
In addition to the designer project, JD.ID has also worked with the Kitabisa Foundation to launch the JD Care program #IndonesiaLawanCorona. The program is aimed at helping health workers who need Personal Protective Equipments (PPE), and homeless, informal workers who need masks, antiseptic fluids and medical devices.