JD.com has announced the official launch of its 2024 Singles Day Grand Promotion, set to begin at 8:00 P.M. on October 14. This year’s event will offer consumers an unmatched shopping experience with unbeatable deals, a vast selection of 1 billion newly released products, and enhanced customer services.

Building on the success of JD’s mid-year JD618 Grand Promotion, the event will continue to center around the theme of “Affordability and Quality.”  Shoppers can expect significant price reductions on popular brands, cross-store coupons, and daily subsidies of RMB 60, making high-quality products more accessible at unbeatable prices.

Running from October 14 to November 11, the promotion will feature daily product launches for JD.com’s more than 600 million users. Highlights include flagship releases of the latest smartphones and generous trade-in incentives to encourage device upgrades.

To meet the diverse needs of its customers, the event will include special promotional events, such as Super Days, featuring flash sales with prices starting as low as RMB 1, free delivery on orders over RMB 9.9, and exclusive discounts for JD PLUS members. Livestream shopping events will also provide unique opportunities to discover and purchase products in real-time.

Over 100 industry-leading customer services will be available during the promotion to enhance the shopping experience. Notable services include the “one order for three tries” feature in the apparel category, which allows customers to order three items in different sizes or colors, keep the best fit, and return the others for free. In the home appliances category, JD is expanding its one-stop trade-in service nationwide. The enhanced service will now cover delivery, installation, dismantling, and recycling for a broader range of products, including TVs, refrigerators, lighting, toilets, and more.

In addition to JD’s signature same-day or next-day delivery service, the JD NOW on-demand retail service has partnered with over 600,000 physical stores across China to provide instant delivery, with delivery times as fast as nine minutes.

JD’s cross-border Global Sales service will also extend the Singles Day offers to customers in Singapore, the US, Japan, and other countries, providing diverse shipping options by air or sea to meet the needs of international shoppers. In Europe, JD’s omnichannel retail brand, ochama, will also join the Singles Day sale, offering doorstep delivery in 24 European countries.

(vivian.yang@jd.com)