Nov 7, 2025|
Joybuy Unveiled as Kweichow Moutai’s Official UK Retailer
- Joybuy announced as premium spirits brand Kwiechow Moutai’s official online retailer for UK consumers
- Partnership offers a fast, reliable and trusted channel to purchase Kweichow Moutai at competitive prices in the UK
- Joybuy will collaborate with Moutai to explore innovative retail models blending online and offline experiences. Plans include launch of “Kweichow Moutai Cultural Experience Center”, to introduce local consumers to heritage and craftsmanship behind Chinese baijiu
London, 6 November 2025 – Joybuy, JD.com’s online retail business in Europe, today announced a new strategic partnership with Kweichow Mouai (‘Moutai’), China’s most iconic premium spirits brand, becoming Moutai’s official online retailer in the UK.
Joybuy will offer consumers a speedy, reliable, and trustworthy channel to purchase Moutai products, with a same-day and next-day[1] delivery service. The partnership combines Moutai’s cultural heritage and brand prestige with Joybuy’s advanced supply-chain infrastructure in the UK.
A broad range of Moutai products – including its flagship Moutai Flying Fairy (53% ABV), the Moutai Flying Fairy Explore Series·Britain (53% ABV), the Moutai Year of the Snake (53% ABV), the 15 Year Olds Moutai (53% ABV), and more – are now available on Joybuy UK, offering consumers competitive pricing across the full range. During the promotional period, shoppers will not only enjoy the lowest prices[2] in the UK, but also official authenticity guarantees and Joybuy’s speedy delivery service for a convenient and reliable shopping experience.
Rooted in centuries-old Chinese philosophical traditions, Moutai, a sorghum and wheat-based style of baijiu – a unique Chinese distilled spirit – is produced in the small town of Maotai on the banks of the Chishui River in Southwest China. It gained international recognition in the 20th century through multiple awards at global exhibitions, elevating its reputation on the world stage. Renowned for its labour-intensive craftsmanship and distinctive flavour, Moutai is now recognised as one of the world’s top three distilled spirits, alongside Scotch whisky and French cognac.
Beyond its online offering, Joybuy will collaborate with Moutai to explore the development of innovative retail models that blend the online and offline experiences. Plans include the launch of a “Moutai Cultural Experience Center” in the UK, designed to introduce local consumers to the heritage and craftsmanship behind Chinese baijiu.
Leveraging JD.com’s robust supply chain and logistics network, Joybuy — currently in a test phase in the UK, Netherlands, Germany, France, Belgium and Luxembourg — provides its customers with a speedy and reliable shopping experience. Through this partnership, Joybuy and Moutai aim to bring the unique flavour and cultural richness of Chinese baijiu to a wider global audience, unlocking new growth opportunities and showcasing the distinctive charm of Chinese spirits on the world stage.
A Joybuy spokesperson said: “It’s a great honour for Joybuy to be chosen as the exclusive online retailer for this iconic brand. If you have ever visited China, or you have friends from there, you know that Moutai doesn’t just embody centuries of distillation craft and knowledge, but like whisky or cognac, speaks to the heritage of a place and culture. With Joybuy, you can now enjoy the pleasure of Moutai here in the UK. Those who know Moutai, know. Ganbei!”
About Joybuy
Joybuy is JD.com’s online retail business in Europe, offering high-quality brands, delivered from its own warehouses to the customer’s doorstep, through a speedy and reliable network. Joybuy places the customer at the heart of everything it does. The Joybuy slogan “Don’t just buy, Joybuy”, perfectly captures the mission to fulfil customers’ needs and provide a service that is easy and convenient, but also enjoyable and fun.
Joybuy is currently in the beta testing phase and plans to launch in 2026, when it will provide a more joyful shopping experience in the UK, Netherlands, Germany, France, Belgium and Luxembourg.
About Kweichow Moutai
Kweichou Moutai Co., Ltd. (hereinafter referred to as “listed Moutai”) was incorporated on November 20, 1999, with China Guizhou Moutai Distillery (Group) Co., Ltd. (hereinafter referred to as “Moutai Group”) acting as the lead founder. On August 27, 2001, listed Moutai went public on the Shanghai Stock Exchange. In 2024, Moutai’s brand value reached $85.565 billion, ranking as the world’s most valuable spirits brand on the “BrandZ Most Valuable Global Brands” list.
Nestled along the scenic Chishui River in Maotai town of northern Guizhou, the company is the proud producer of Moutai liquor and the distinctive Daqu Jiang flavor collection. Kweichou Moutai, its signature product, stands as the pioneering masterpiece of China’s Daqu Jiang flavor baijiu tradition. Certified organic and bearing the prestigious national geographical indication, the exquisite spirit has become China’s aromatic ambassador to the world.
[1] Location dependent
[2] The promotional period runs until 12 November 2025
(chaizhenzhen1@jd.com)
Nov 3, 2025|
JD.com’s Vision for a Super Supply Chain and the Asia-Pacific Import Doubling Plan: Highlights from APEC 2025
At the APEC CEO Summit 2025 in Gyeongju, South Korea, on October 31, JD.com’s Founder and Chairman Richard Liu and CEO Sandy Xu reaffirmed our commitment to driving a thriving Asia-Pacific economy. They introduced JD.com’s “Super Supply Chain,” a resilient, efficient network rooted in China, with a global reach, including strategic hubs located across the Asia-Pacific region, designed to ensure stable connectivity and minimize disruption risks. Over the next three years, JD.com will launch its ambitious Asia-Pacific Import Doubling Plan, doubling product imports from APEC countries to foster regional trade.
Speaking at the summit’s session on “Business Strategies Through Enhanced Connectivity Within APEC,” CEO Sandy Xu highlighted how JD.com is tackling global uncertainties with stability as a cornerstone. She told the summit that for more than two decades, JD.com has built a stress-tested supply chain infrastructure, which is evolving into a Super Supply Chain, shifting from single-point security to system-wide resilience and from reactive fixes to proactive risk prevention, ensuring robust and reliable operations.
This stability stems from JD.com’s localized infrastructure, explained Sandy Xu, adding that through its Global Smart Supply Chain Network, JD.com has established over 130 different types of overseas warehouses spanning 1.3 million square meters and launched dozens of international air-cargo routes. By hiring locally and creating two-to-three-day delivery networks with regional warehouses, JD.com is building an efficient supply chain that uses the Asia-Pacific as its hub while extending globally, she added.
Leveraging this Super Supply Chain, JD.com is advancing our brands’ GigaGrowth Plan, which will bring 1,000 new overseas brands to China through cross-border e-commerce, driving more than 10 billion yuan in sales, while introducing 1,000 Chinese brands to global markets. Additionally, our Asia-Pacific Import Doubling Plan will double imports from APEC countries over the next three years, supporting regional economic growth.
As Sandy Xu emphasized, JD.com is committed to fostering more stable, smarter, greener, and warmer connectivity as a dedicated member of the APEC business community. “Journey Together, Dream as One,” she concluded, calling for collective action to build a brighter, more connected Asia-Pacific future.
For international brands: Partner with us to unlock China’s immense market and fuel global expansion! https://corporate.jd.com/forPartners
(vivian.yang@jd.com)
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