Jul 20, 2020|
JD Opens “Loft” Space on App to Enable Merchants Build VR Shopping Zone
by Yuchuan Wang
JD.com, China’s e-commerce giant, has opened a “loft” space for online stores on its app, where merchants can build their own VR shopping functions leveraging a series of tools provided by JD. Consumers can access the loft space simply by scrolling down on individual stores’ homepages.
With more and more adoption of 5G, consumers have accustomed to shopping online through short videos, AR/VR and 3D shops. But most of the merchants are not equipped the ability to build VR shops and 3D virtual shopping guides. The “loft” initiative provides an additional marketing scenario to merchants and equips them with technology capabilities. Templates, online customization of VR scenarios and 3D virtual shopping guides are among the tools provided free-of-charge to merchants on JD.
For example, in Haier’s flagship store, consumers can view home appliances in “real” set-ups through the VR living room, VR kitchen and VR bedroom in the loft space, and buy with a single click.
Popular snack brand “Three Squirrel” designs its loft space as a “tree house for snacks” where consumers can interact with the brand through games, watching videos and more. The fun and interactive elements are expected to help raise overall consumer loyalty.
The new offering currently covers product categories including computers and digital, telecommunications, beauty, furniture, FMCG, books and more. It helped raise customer in-store duration time by 50% within the first month of launch. Compared with typical stores, the order conversion rates of the stores taking advantage of loft space are three-to-four times higher.
Jiandong Pei, vice president at JD Retail said, “JD is committed to bringing the best shopping experiences to our consumers and assisting merchants to grow on our platform. We will keep innovating e-commerce shopping scenarios and driving the upgrade of traditional online shops.”
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
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