Jan 5, 2021|
JD Private Label Helps Food Company Grow
by Ling Cao
JD Original, JD’s private label brands department, had helped Zhong’ao Food exceed sales expectations in the past year. By deepening the cooperation, products produced by Zhong’ao became popular among customers on JD, and were showcased in promotions during the coming of the new year.
Zhong’ao is a Hebei-based food company mainly producing meals and snacks for commercial airlines, who faced big challenges for sales and production due to the pandemic. The whole air industry has shrunk during this period. According to the International Air Transport Association (IATA), the total number of global travelers decreased by 62% from 2019 to 2020, while sales decreased by 59%.
By cooperating with JD, Zhong’ao’s online sales have far exceeded expectations and even created a popular food product in August 2020. The product is the fried snack made of flour and sugar called Xiaomahua, which has been sold on the Huixun store, one of JD’s private label brands. As a result, 80,000 of Xiaomahua were sold in August, and the number reached over 200,000 by November. Now, 60-70% of Huixun’s products have been produced by Zhong’ao. In addition, JD’s brand awareness also attracted other brands to cooperate with Zhong’ao, such as Daoxiangcun, a popular time honored snack brand of Beijing.
Lingzhai Li, general manager at Zhong’ao said, “We were pretty worried about our production and sales during COVID-19. We saw many enterprises were trying to undergo digital transformation, so we wanted to work with JD for a trial. However, we didn’t expect the scale could be so promising.”
JD has provided an integrated service for Zhong’ao, including livestreaming, precise marketing and more.
Xiaosong Wang, senior vice president of JD.com and head of JD Original said, “We take a very professional approach, and give special care and attention to each product and each specific partner. We believe that products are always the key for retail, and technology-driven philosophy can help us improve supply chain efficiency. With these factors, we want to work with partners to achieve a win-win, providing cost-effective and high quality products to customers.”
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
2020 Year in Review: JD Marketing360
