Beijing, August 4, 2025 — JD.com announces the launch of IKEA’s official flagship store on its platform, making IKEA’s signature Scandinavian design and extensive product range directly accessible to JD.com’s vast online customer base. The opening underscores both companies’ shared commitment to meeting China’s growing demand for personalized and diverse home living solutions.

JD.com’s extensive coverage, efficient logistics, and digital operations will complement IKEA’s expertise in the home furnishings sector, offering consumers a one-stop, high-quality, cost-effective living solution.

The JD.com IKEA flagship store features 6,500 products, across 168 categories, including the exclusive debut of BÄSTBOLL gaming chair, MÅLOMRÅDE gaming desk and more. JD.com and IKEA plan to expand both product categories and selections in the future to meet the evolving needs of Chinese consumers.

In addition to retail collaboration, IKEA will partner with JD Logistics to leverage its nationwide in-house delivery network to fulfill parcels from the flagship store, allowing IKEA to extend its reach to regions beyond the footprint of its physical stores in China. Over more than a decade, JD.com has developed a reputation for offering same- and next-day delivery services in China as standard, with the company now fulfilling 95% of orders within 24 hours, ensuring an efficient shopping experience for customers.

The official IKEA flagship store on JD.com will be able to deliver a more immersive shopping experience to customers, powered by JD.com’s Naked-Eye 3D Solution, “Mini Liying”. This means shoppers can enjoy a 3D visualization of some IKEA products by simply tilting their mobile phones, without wearing glasses or a headset.

Yanzhong Yao, SVP of JD.com and President of JD Retail Appliance and Home, said: “We are thrilled to welcome IKEA to JD.com. This collaboration not only expands our home category brand offerings, but also brings more inspiring and high-quality home shopping options to consumers. By leveraging JD.com’s expertise in supply chain management and digital operations, combined with IKEA’s extensive experience in home living, we’ll continue to enhance the online shopping experience for Chinese households.”

Pontus Erntell, President & Chief Sustainability Officer at IKEA China, said: “Since 2018, IKEA China has been steadily expanding our digital presence and strengthening the omnichannel development. The launch of IKEA JD Flagship Store marks another important milestone under our “Growth+” strategy, enabling us to enhance our accessibility to more Chinese families who value quality and service, and further enhance our omni retail ecosystem. We are pleased to collaborate with JD.com to bring a more convenient and diverse home furnishing shopping experience, and to create a better everyday life to the many more families in China.”

The launch of IKEA’s flagship store on JD.com further strengthens IKEA’s omnichannel strategy in China. In recent years, China’s home furnishings market has been experiencing a dual trend of diversified consumer demand and omni-channel integration. Younger consumers, who are the primary driving force, have increasingly diverse aesthetic and functional demands for their homes, with a convenient one-stop shopping experience becoming the norm.

Growing demand among Chinese consumers for high-quality global home brands is driving the accelerated entry of international brands into the Chinese market and JD.com is the preferred partner of many of these brands. In the first half of 2025, the number of international brands joining JD Home grew by over 130% year-on-year. JD.com will continue to work closely with global partners like IKEA to unlock new growth opportunities, and constantly optimize its supply chain and strengthen its service capabilities. The company has already established partnerships with brands such as MUJI, Natuzzi Italia, HAY, &Tradition, Georg Jensen, LOEWE, LE CREUSET, Villeroy & Boch, and RIEDEL, and many more.

(yuchuan.wang@jd.com)