Aug 27, 2024|

JD Super Pioneers Direct-to-Market “Tree-Ripened” Malaysian Durians in China

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JD Super, the supermarket division of JD.com, is leading the market in delivering “tree-ripened” Malaysian durians directly to Chinese consumers. These premium fruits, sourced from Malaysia, reach China in as little as five hours thanks to a meticulously managed cold-chain logistics process. The first batch was met with extraordinary demand, selling out within two hours of launch on JD’s app on August 25th.

To ensure a consistent supply of top-quality durians, JD Super has partnered with Great-Sun Foods, which operates exclusive orchards in Raub, Pahang—the renowned “home of Musang King.” The durians are allowed to ripen naturally and fall into nets, minimizing handling and preserving quality. After harvesting, the fruits are rapidly chilled at a nearby facility and then transported under strict temperature control to Kuala Lumpur airport for their flight to China.

The journey from Malaysia to China can be completed in as little as five hours. Upon arrival in Zhengzhou, Henan province, a designated green channel facilitates swift inspection and clearance, enabling prompt distribution. Once in China, the durians are held in JD’s specialized warehouses before being dispatched directly to customers, arriving ready-to-eat with no further ripening required.

JD Super also offers a satisfaction guarantee, compensating for any durian that falls short of the expected number of chambers, ensuring consumers receive only the finest fruits.

Despite the high transportation costs and durians’ brief shelf life, JD Super effectively utilizes its robust supply chain, economies of scale in procurement, and reliable after-sales customer service to offer these premium fruits at competitive prices. This not only offers Chinese consumers access to fresh, premium durians but also promotes the expansion of Malaysian agricultural exports.

In June, China and Malaysia signed the Protocol on Phytosanitary Requirements for the Export of Fresh Durian, paving the way for the first-ever direct export of fresh, tree-ripened durians from Malaysia to China. JD Super’s proactive approach in capitalizing on this development exemplifies its commitment to setting new industry standards in quality, efficiency, and value in the fresh produce sector.

 

(vivian.yang@jd.com)

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