JD Worldwide, the cross-border e-commerce import platform of JD.com, is marking its 10th anniversary on April 15 with the announcement of a 100 million RMB-level resource commitment to upgrade its four core initiatives for global brand and merchant growth. Over the next year, JD Worldwide will enhance support through logistics subsidies, traffic incentives, new product incubation, and tailored programs for emerging merchants, empowering international partners to thrive in China’s booming import market.

A Decade-Long Global Journey in Cross-Border Commerce Excellence

Since its launch in 2015, JD Worldwide has redefined cross-border shopping for Chinese consumers, addressing critical industry pain points such as product authenticity, logistics efficiency, and access to global “new, unique, and niche” goods. Today, the platform stands as a trusted gateway for millions of Chinese consumers, offering:

• 100% Authenticity Guarantee: Collaborations with leading inspection authorities, such as the China Certification & Inspection Group, the Cosmetics Technology Center of China Inspection and Quarantine Science Institute, and Bureau Veritas, power the JD Smart Check initiative. This program enforces stringent quality controls, including product traceability via “one-item-one-code” verification.
• Unrivaled Product Diversity: An extensive and diverse array of imported offerings, spanning exclusive luxury brand partnerships, curated boutique discoveries, and unique national specialties highlighted through the JD National Pavilions program.
• Rapid Logistics Network: A global infrastructure comprising over 100 bonded, overseas, and direct-mail warehouses ensures 80% of its self-operated bestsellers can achieve next-day delivery nationwide.

As JD Worldwide enters its next decade, the platform is doubling down on its commitment to global partners, helping them unlock China’s vast demand with lower costs, higher efficiency, and smarter growth tools.

2025 Merchant Empowerment Initiatives

• Traffic & Marketing Boosts: To maximize visibility for global merchants, JD Worldwide will allocate over 100 million RMB worth of resources in traffic subsidies, offering priority ad placements and AI-driven marketing tools. A highlight of this initiative is the newly launched Dark Horse Merchants Growth Program, a tiered competition designed to identify and elevate rising brands. Participants will gain access to mentorship, cash incentives, and exclusive exposure through JD’s premium traffic channels.
• Logistics Cost Reductions: JD Worldwide is committed to lowering barriers for cross-border trade by providing over 10 million RMB-level resources in shipping subsidies. High-performing merchants will automatically qualify for logistics discounts, including fee waivers of up to 100% under the Global Growth Support Plan. This initiative aims to reduce operational costs while maintaining the platform’s signature delivery speed.
• Supporting New Product Launches: To accelerate innovation, JD Worldwide will implement a Zero-Commission Policy for new product launches, exempting fees for the first 90 days while providing dedicated traffic support. This initiative is projected to drive over 10,000 new product listings weekly, enabling brands to test and scale offerings in China’s dynamic market.
• New Seller Onboarding: New entrants to the platform will benefit from end-to-end support, including 1-on-1 store diagnostics, dedicated WeChat groups for real-time assistance, and tailored training courses. These resources are designed to simplify market entry and shorten the learning curve for international merchants.

Next-Gen Infrastructure Reshapes Global Shopping

JD Worldwide’s decade-long evolution mirrors the rise of China’s sophisticated consumers from cross-border novices to discerning global shoppers seeking premium, niche, and innovative products.

JD Worldwide will advance its global supply chain by integrating cutting-edge logistics technology to accelerate delivery timelines and elevate cross-border efficiency. The platform has pioneered China’s first cross-border return centers, simplifying returns for shoppers while minimizing costs and risks for merchants. Simultaneously, it also deepens specialization in premium niches through temperature-controlled storage for luxury goods like wines and expert-led authentication hubs to ensure quality, catering to discerning consumers. These moves to enhance fulfillment infrastructure, innovate customer service, and target high-value markets, aim to ensure trust, personalization, and seamless experiences in global commerce.

JD Worldwide’s upgraded infrastructure offers global brands more than a storefront—it provides a strategic partner committed to their long-term success in the world’s most dynamic consumer arena. For more information about JD Worldwide’s programs and partnerships, visit here.

(vivian.yang@jd.com)