Mar 4, 2021|

JD Worldwide Holds Super Category Day for Imported Products


by Rachel Liu

JD Worldwide, JD’s platform for imported products, held a Super Category Day on Mar. 3. Imported products covering health supplements, electronics and digital products, food, fashion, skincare and more joined the promotion.

Hot-selling products including nuts from Kirkland (brand under Costco), chocolate from Lindt, infant milk powder from Mead Johnson, speakers from JBL, and health supplements from Swisse and GNC. On the evening of Mar. 3, Chinese rock star Wang Feng, who is also the Chief Livestreaming Officer of JD, joined a livestream show to recommend popular imported products to Chinese consumers.

“Besides the Super Category Day, we also held a series of activities for customers who like international products at the beginning of March,” said a spokesperson from JD Worldwide. “This March our theme is ‘Shining Season’. Besides sales promotions, we will work with ELLE to hold an online photography exhibition on Mar. 8, International Women’s day, to encourage customers to show their ‘shining moments’ and send surprising gifts.”

JD Worldwide, JD’s platform for imported products, held a Super Category Day on Mar. 3

Since launching in 2015, JD Worldwide has attracted over 20,000 brands and over 10 million SKUs to join its platform, covering maternal and baby products, fashion, sales supplements, personal care and skincare, electronics, food and home furnishing products. Customers can find products from over 100 countries on JD Worldwide including the U.S., Canada, South Korea, Japan, Australia, New Zealand, France, Germany, etc. JD has over 1,000 international transportation routes, over 110 overseas warehouses and over 10 bonded warehouse to provide cross-border logistics service for customers.

JD Worldwide hopes to provide customers with imported products from all over the world and become the gateway for international brands to enter China. To achieve this, JD Worldwide launched projects including the “World Fair” program to invite overseas companies to open National Pavilions for products from their countries; the direct-sourcing program which allows JD Worldwide orders to be sent directly to overseas retailers and the celebrity store program that invites celebrities to open stores on JD Worldwide. Any brands interested in building their business with JD in China can apply via, by emailing or by adding the “JDworldwideBD” account via WeChat.