Mar 23, 2020|
JD Worldwide to Help Brands Turn 1000+ New Products into Hot Sellers
by Rachel Liu
In 2020, JD.com will help international brands turn over 1,000 new products into hot selling products, and nurture over 3,000 new international brands on the platform.
On March 20th, 2020, JD Worldwide, JD.com’s platform for imported products, held an online conference for merchants and announced that in 2020, JD Worldwide will focus on customer growth, developing third-party business and the nurturing of merchants to help more international brands and merchants grow in China.
1000+ hot-selling new products
To introduce more overseas products to JD customers, the nurturing of new brands and merchants will be a focus for JD Worldwide in 2020. Apart from the aforementioned measures, JD Worldwide will help over 100 suppliers to achieve 100 million RMB of sales in 2020. One week of every month will be “JD Worldwide New Product Week”, and will be designated to specifically promote new products.
In 2019, JD Worldwide introduced over 3,000 new brands, and sales of over 1,000 brands more than doubled YOY. On average, more than eight new products were sold on JD Worldwide every minute last year. JD Worldwide has successfully nurtured several new brands in 2019. For example, Korean beauty brand VIDIVICI launched on JD Worldwide in 2018, and during June 18 Sales Festival last year, sales of the brand ranked No.2 among all new products on JD Worldwide. During the 2019 Singles Day Shopping Festival, sales of VIDIVICI increased over 30 times YOY. Behind the rapid growth of the brand is JD Worldwide’s comprehensive suggestions based on JD’s big data, covering brand positioning, pricing, package designing and marketing strategy.
Customer growth
JD Worldwide’s customer growth in 2019 has shown great potential. JD Worldwide customers have been shown to have greater consumption ability, and the platform has more young consumers and consumers from lower-tier cities than in previous years.
In 2020, JD Worldwide will leverage its marketing and operations capabilities as well as premium customer service to boost customer growth. The recently launched “Imported Products Day” campaign on the 15th of each month is a good example of how JD Worldwide can provide better customer experience through marketing. During the past two events in February and March, sales of JD Worldwide have more than doubled YOY.
More support to merchants
Healthy development of merchants is essential for building a platform with rich and diverse choices for customers. In 2020, JD Worldwide will focus on building a healthy ecosystem for merchants. It will launch a more comprehensive after-sale service system and provide special support for merchants that use JD’s fulfillment services.
During COVID-19, JD’s international supply chain system and continuous logistics service has enabled those merchants to continuously supply their products to customers, and some merchants have seen sales increased by over 90%. Now JD has over 1,000 international transportation routes to support overseas merchants.JD’s strong supply chain capabilities have enabled overseas merchants to deliver their products to customers quickly.
Oct 31, 2024|
Ochama Announces 2024 Singles Day Grand Promotion, Offering Customers a Range of Exclusive Deals
Ochama, the European omni-channel retail brand of JD.com, Inc. (also known as JINGDONG), is thrilled to announce the launch of its highly anticipated 2024 Singles Day Grand Promotion, starting November 1 and running until November 13. The sales event will feature outstanding deals on thousands of products across a wide range of categories, including electronics, beauty and maternity care, home appliances, and food and beverages, offering consumers high-quality items at unbeatable prices.
Initially celebrated on November 11 as a tribute to singlehood, Singles Day—also known as Double 11—has evolved into the world’s largest shopping festival, held annually each November. This 11.11 promotion aligns with ochama’s ongoing commitment to bringing unparalleled value and a seamless shopping experience to each of its customers across Europe.
Highlights of the 2024 Singles Day Grand Promotion:
- Hourly Flash Sales: From November 3 to 4, ochama will offer hourly flash sales, featuring a selection of products such as Marshall headphones, Nintendo Switch consoles, and more at deeply discounted prices. Shoppers will also have the chance to purchase highly sought-after items like the iPad Air and a TCL 43-inch TV for nearly free.
- Buy-One-Get-One-Free Deals: Over 1,000 specially selected products will be part of buy-one-get-one-free deals, delivering substantial savings on a wide range of high-quality goods.
- Exclusive Discount Vouchers: Customers can claim up to five discount vouchers, each offering 20% off purchases over €60, with a maximum savings of €20 per voucher.
- Free Shipping for New Users: From November 1 to 13, new users across Europe can enjoy free shipping on their first order over €19.
Ochama currently offers home delivery services across 24 European countries and operates over 900 pick-up points in the Netherlands, Germany, Belgium, and France. Earlier this week, ochama announced the launch of its new warehouse in Poland to further enhance order efficiency and elevate the customer experience. With its extensive network of pickup points and home delivery options, ochama ensures a convenient and rewarding shopping experience for all customers during this promotion period.
About ochama
Ochama is an innovative B2C omni-channel retailer that uses state-of-the-art retail and supply chain solutions to offer a comprehensive, full-category assortment of both top-rated and budget-friendly products at the best prices. A subsidiary of JD.com, Inc., China’s largest retailer by revenue, ochama leverages advanced supply chain technologies and automated warehouses to redefine the shopping landscape. Our slogan, “Shopping made simple,” perfectly captures our mission. We are dedicated to fulfilling all our customers’ needs and providing a shopping experience that is not only easy and convenient but also enjoyable and fun.
Follow ochama:
- TikTok: @ochama.official
- Instagram: @ochama.official
- Facebook: @ochama
- X: @ochama_official
- YouTube: @ochamaofficial
- LinkedIn: @ochama
Contact: support@ochama.com
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