Mar 23, 2020|
JD Worldwide to Help Brands Turn 1000+ New Products into Hot Sellers
by Rachel Liu
In 2020, JD.com will help international brands turn over 1,000 new products into hot selling products, and nurture over 3,000 new international brands on the platform.
On March 20th, 2020, JD Worldwide, JD.com’s platform for imported products, held an online conference for merchants and announced that in 2020, JD Worldwide will focus on customer growth, developing third-party business and the nurturing of merchants to help more international brands and merchants grow in China.
1000+ hot-selling new products
To introduce more overseas products to JD customers, the nurturing of new brands and merchants will be a focus for JD Worldwide in 2020. Apart from the aforementioned measures, JD Worldwide will help over 100 suppliers to achieve 100 million RMB of sales in 2020. One week of every month will be “JD Worldwide New Product Week”, and will be designated to specifically promote new products.
In 2019, JD Worldwide introduced over 3,000 new brands, and sales of over 1,000 brands more than doubled YOY. On average, more than eight new products were sold on JD Worldwide every minute last year. JD Worldwide has successfully nurtured several new brands in 2019. For example, Korean beauty brand VIDIVICI launched on JD Worldwide in 2018, and during June 18 Sales Festival last year, sales of the brand ranked No.2 among all new products on JD Worldwide. During the 2019 Singles Day Shopping Festival, sales of VIDIVICI increased over 30 times YOY. Behind the rapid growth of the brand is JD Worldwide’s comprehensive suggestions based on JD’s big data, covering brand positioning, pricing, package designing and marketing strategy.
Customer growth
JD Worldwide’s customer growth in 2019 has shown great potential. JD Worldwide customers have been shown to have greater consumption ability, and the platform has more young consumers and consumers from lower-tier cities than in previous years.
In 2020, JD Worldwide will leverage its marketing and operations capabilities as well as premium customer service to boost customer growth. The recently launched “Imported Products Day” campaign on the 15th of each month is a good example of how JD Worldwide can provide better customer experience through marketing. During the past two events in February and March, sales of JD Worldwide have more than doubled YOY.
More support to merchants
Healthy development of merchants is essential for building a platform with rich and diverse choices for customers. In 2020, JD Worldwide will focus on building a healthy ecosystem for merchants. It will launch a more comprehensive after-sale service system and provide special support for merchants that use JD’s fulfillment services.
During COVID-19, JD’s international supply chain system and continuous logistics service has enabled those merchants to continuously supply their products to customers, and some merchants have seen sales increased by over 90%. Now JD has over 1,000 international transportation routes to support overseas merchants.JD’s strong supply chain capabilities have enabled overseas merchants to deliver their products to customers quickly.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
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