Mar 23, 2020|
JD Worldwide to Help Brands Turn 1000+ New Products into Hot Sellers
by Rachel Liu
In 2020, JD.com will help international brands turn over 1,000 new products into hot selling products, and nurture over 3,000 new international brands on the platform.
On March 20th, 2020, JD Worldwide, JD.com’s platform for imported products, held an online conference for merchants and announced that in 2020, JD Worldwide will focus on customer growth, developing third-party business and the nurturing of merchants to help more international brands and merchants grow in China.
1000+ hot-selling new products
To introduce more overseas products to JD customers, the nurturing of new brands and merchants will be a focus for JD Worldwide in 2020. Apart from the aforementioned measures, JD Worldwide will help over 100 suppliers to achieve 100 million RMB of sales in 2020. One week of every month will be “JD Worldwide New Product Week”, and will be designated to specifically promote new products.
In 2019, JD Worldwide introduced over 3,000 new brands, and sales of over 1,000 brands more than doubled YOY. On average, more than eight new products were sold on JD Worldwide every minute last year. JD Worldwide has successfully nurtured several new brands in 2019. For example, Korean beauty brand VIDIVICI launched on JD Worldwide in 2018, and during June 18 Sales Festival last year, sales of the brand ranked No.2 among all new products on JD Worldwide. During the 2019 Singles Day Shopping Festival, sales of VIDIVICI increased over 30 times YOY. Behind the rapid growth of the brand is JD Worldwide’s comprehensive suggestions based on JD’s big data, covering brand positioning, pricing, package designing and marketing strategy.
Customer growth
JD Worldwide’s customer growth in 2019 has shown great potential. JD Worldwide customers have been shown to have greater consumption ability, and the platform has more young consumers and consumers from lower-tier cities than in previous years.
In 2020, JD Worldwide will leverage its marketing and operations capabilities as well as premium customer service to boost customer growth. The recently launched “Imported Products Day” campaign on the 15th of each month is a good example of how JD Worldwide can provide better customer experience through marketing. During the past two events in February and March, sales of JD Worldwide have more than doubled YOY.
More support to merchants
Healthy development of merchants is essential for building a platform with rich and diverse choices for customers. In 2020, JD Worldwide will focus on building a healthy ecosystem for merchants. It will launch a more comprehensive after-sale service system and provide special support for merchants that use JD’s fulfillment services.
During COVID-19, JD’s international supply chain system and continuous logistics service has enabled those merchants to continuously supply their products to customers, and some merchants have seen sales increased by over 90%. Now JD has over 1,000 international transportation routes to support overseas merchants.JD’s strong supply chain capabilities have enabled overseas merchants to deliver their products to customers quickly.
Feb 26, 2026|
JD.com and DHL Sign Memorandum of Understanding to Support German Brands’ Growth in China and Europe
Beijing/Bonn, February 26, 2026: JD.com, Inc., China’s largest retailer by revenue, and DHL Group, the world’s largest logistics provider, today announced the signing of a memorandum of understanding to support German brands’ growth in China and strengthen their presence in European markets through JD.com’s European retail platform, Joybuy. The MoU was signed at JD.com’s headquarters in Beijing.
DHL and JD.com have agreed to collaborate on innovative logistics and e-commerce initiatives, aiming to create seamless, integrated solutions that better connect brands, merchants, and consumers across both continents. Taking advantage of DHL’s extensive global logistics infrastructure and JD.com’s e-commerce ecosystem, the partnership creates new opportunities for German brands to expand internationally. It further strengthens DHL’s position as the leading logistics partner for brands in Europe, while reinforcing JD.com’s role as a trusted e-commerce gateway for global brands.
Lowering Barriers for German Brands Entering the Chinese Market
Under the MoU aimed at promoting German brands, DHL will introduce them to JD.com, helping German businesses expand their presence in the Chinese market. By engaging JD.com’s cross-border e-commerce business, JINGDONG Cross-border, German brands can sell directly to more than 700 million Chinese consumers on JD.com, without a physical presence or legal entity in China.
By combining the strengths of DHL and JD.com, German brands gain access to a seamless, one-stop solution for entering the Chinese market. DHL and JINGDONG Logistics, JD.com’s logistics arm, will collaborate to design and provide end-to-end integrated logistics solutions, enhancing the overall fulfilment experience from Europe to China. The solution will allow merchants to benefit from a preferential customs duties and VAT scheme for direct B2C shipments, lowering such costs substantially compared to conventional importation.
In addition, JD.com also offers a full range of e-commerce capabilities, including operations, product selection, consumer insights, marketing tools, and more. Combined with DHL’s decades of experience in international shipping and trade facilitation, this creates a uniquely powerful ecosystem for brands expanding into China.
Tobias Meyer, CEO of DHL Group, said: “This partnership will enable a solution that helps DHL customers in Germany and Europe in accessing the vast China market. We combine four elements in a unique solution: the global strength of DHL, the enormous reach of the JD.com platform, a preferential import scheme for B2C shipments and the great fulfillment and delivery capabilities of JD.com in China. The combination of our logistics expertise and JD.com’s established e-commerce capabilities will provide great benefits for German brands to expand internationally through scalable pathways and innovative tools that help merchants connect with consumers in the best possible way.”
Sandy Xu, CEO of JD.com, said: “Many German enterprises have strong products and compelling brand stories. Sustained growth in China requires the right channels and operational infrastructure to directly reach Chinese consumers at scale. Through this MoU with DHL, we aim to combine logistics capabilities, digital infrastructure, and market access to help brands better understand Chinese consumer demand, optimize product positioning and improve go-to-market efficiency, enabling them to focus on long-term growth and brand building.”
As part of this joint initiative, JD.com will also support these German brands in reaching a broader base of European consumers through Joybuy, the company’s new online retail business in Europe. Using its extensive e-commerce experience, Joybuy will provide German enterprises with a new sales channel and expanded retail infrastructure, enabling them to engage more European consumers. This strengthens DHL’s role as the leading enabler of European e-commerce growth, continuously supporting German brands to expand into new markets.
Media Contact:
JD.com
Media Relations
E-mail: press@jd.com
DHL Group
Media Relations
Dirk Heinrichs
Phone: +49 228 182-9944
E-mail: pressestelle@dhl.com
About JD.com, Inc.
JD.com, Inc. (NASDAQ: JD and HKEX: 9618), also known as JINGDONG, is a leading supply chain-based technology and service provider. The company’s cutting-edge retail infrastructure seeks to enable consumers to buy whatever they want, whenever and wherever they want it. The company has opened its technology and infrastructure to partners, brands and other sectors, as part of its Retail as a Service offering to help drive productivity and innovation across a range of industries. JD.com’s business has expanded across retail, technology, logistics, health, industrials, property development and international business.
JD.com is ranked 44th on the Fortune Global 500 list and is China’s largest retailer by revenue. The company has been listed on NASDAQ since 2014, and on the Hong Kong Stock Exchange since 2020. Committed to the principles of customer first, innovation, dedication, ownership, gratitude, and integrity, the company’s mission is to make lives better through technology, striving to be the most trusted company in the world.
DHL – The logistics company for the world
DHL is the leading global brand in the logistics industry. Our DHL divisions offer an unrivalled portfolio of logistics services ranging from national and international parcel delivery, e-commerce shipping and fulfillment solutions, international express, road, air and ocean transport to industrial supply chain management. With approximately 400,000 employees in more than 220 countries and territories worldwide, DHL connects people and businesses securely and reliably, enabling global sustainable trade flows. With specialized solutions for growth markets and industries including technology, life sciences and healthcare, engineering, manufacturing & energy, auto-mobility and retail, DHL is decisively positioned as “The logistics company for the world”.
DHL is part of DHL Group. The Group generated revenues of approximately 84.2 billion euros in 2024. With sustainable business practices and a commitment to society and the environment, the Group makes a positive contribution to the world. DHL Group aims to achieve net-zero emissions logistics by 2050.
Feb 12, 2026|
JD.com and FII Institute Announce Strategic Partnership to Accelerate Logistics and Supply Chain Innovation
On February 12, 2026, the Future Investment Initiative (FII) Institute and JD.com, Inc. (also known as JINGDONG) announced a three-year strategic partnership to advance innovation, resilience, and digital transformation across global logistics and supply chains.
The collaboration brings together FII Institute’s global convening platform and investment ecosystem with JD.com’s world-leading capabilities in advanced logistics, digital supply chain management, and smart infrastructure. Through its logistics, technology, and industrial businesses, JD.com will support the deployment of smarter, more efficient, and more sustainable supply chain solutions across key growth markets.
Richard Attias, Chairman of the Executive Committee and Acting CEO of FII Institute, said: “This partnership is about outcomes, not just dialogue. By combining JD.com’s world-class logistics and digital capabilities with FII Institute’s year-round global platforms, we aim to translate ideas into real-world projects that drive productivity, reduce costs, and expand opportunity, advancing our mission of Impact on Humanity.”
Commenting on the partnership, Feng Guo, CEO, JD.com, Middle East, said: “The Middle East is a vital hub in the global supply chain network, and we are deeply committed to supporting its continued growth. Partnering with FII Institute marks an important milestone in our journey to further develop our businesses in the region. Together with FII Institute, we share a vision for innovation and connectivity, driving digital transformation, advancing logistics infrastructure, and empowering businesses of all sizes to thrive.”
Under the partnership, FII Institute and JD.com will spotlight high-impact pilot initiatives across FII’s global platforms, support joint research on resilient and sustainable supply chains, and facilitate collaboration among governments, corporates, and entrepreneurs by connecting them to JD.com’s global logistics and technology ecosystem.
About the FII Institute
The FII Institute is a global nonprofit foundation with an investment arm and one agenda: Impact on Humanity. Through its THINK, XCHANGE, and ACT pillars, the Institute fosters great ideas, empowers innovators, and invests in scalable solutions across critical sectors, including AI and robotics, sustainability, healthcare, and education.
About JD.com, Inc.
JD.com, Inc. (NASDAQ: JD and HKEX: 9618), also known as JINGDONG, has evolved from a pioneering e-commerce platform into a leading technology and service provider with supply chain at its core. JD.com, Inc.’s business has expanded across retail, technology, logistics, healthcare, industrials, property development, and international business. Ranking 44 on the Fortune Global 500, JD.com, Inc. is China’s largest retailer by revenue.
Source: https://fii-institute.org/press
(press@jd.com)
In-Depth Report: The New Experience of Retail under COVID-19
