Aug 27, 2020|

JD Worldwide Upgrades Its Alliance, Adding 270 Imported Brands in 2020 H1


by Yuchuan Wang

JD announces to upgrade its “JD Worldwide Alliance” to better help overseas brands and merchants to explore the Chinese market. The upgraded alliance will focus on the opening-up of JD’s marketing expertise and the establishment of a merchant ecosystem, continuously optimizing the business environment for cross-border e-commerce. The alliance is expected to serve over 10,000 merchants by the end of 2020.

“JD Worldwide is committed to integrating JD’s rich resources and abilities to build a sustainable seller ecosystem. As the fulcrum of the ecosystem, JD Worldwide Alliance will lead its business and the overall China cross-border e-commerce industry into new territories,” said Simon Han, vice president of and head of JD Worldwide.

Simon Han, vice president of and head of JD Worldwide

The JD Worldwide Alliance was launched by JD Worldwide,’s platform for imported products, in February this year. The alliance has helped JD recruit more than 270 imported brands in the first half of 2020 and facilitated JD Worldwide to become the fastest growing imported product e-commerce platform in China.

The alliance connects the e-commerce platform, overseas brands and merchants, service agents and consumers together, helping improve shopping experiences and capture current consumption trends. By participating in the alliance’s advertising plan, brands and merchants’ have seen advertising ROI more than double.