Jun 13, 2025|
JD.com’s Ochama Brings China’s Biggest Mid-Year Shopping Festival to European Shoppers
Ochama, JD.com’s European e-commerce brand is bringing the excitement of China’s biggest mid-year shopping festival to Europe with the launch of its 618 Grand Promotion. Now live across 24 European countries, the campaign combines unbeatable deals and fast delivery across a curated selection of quality products, offering European consumers an exceptional shopping experience.
The 618 Grand Promotion began as a celebration of the founding of JD.com on June 18th, more than 20 years ago, and now it has become China’s largest mid-year shopping event. Today, ochama is excited to introduce this event to its European customers.
Ochama’s 618 sale will include flash deals, buy-one-get-one-free offers and major discount vouchers from June 16th to 20th. The Private Access period before June 15 will also invite shoppers to enjoy early access to view promotional product prices and the chance to claim an exclusive €30 coupon.
Strategic Expansion Meets Local Execution
In China, this year’s 618 Grand Promotion saw JD.com’s first-hour gross merchandise value (GMV), order volume, and active shopper numbers increase by 200% year-on-year, with electronics and home appliances up over 380%. Ochama aims to mirror this success in Europe with very competitive offers on a carefully selected product mix.
During the 618 Grand Promotion in 2024, ochama achieved a 245% year-on-year increase in electronics sales, indicating rising consumer confidence in the brand. To build on this success, in 2025, ochama will offer a greater array of promotional deals across key categories including electronics, home appliances, beauty, food, and beverages. The sale reinforces ochama’s commitment to offering high-quality products at excellent value.
“This year’s 618 Grand Promotion is more than a sales moment, it marks a key operational milestone for ochama in Europe. It is also a perfect example of how global e-commerce infrastructure can fulfill European consumers’ expectations for quality, speed, and value”, said a spokesperson for ochama.
618 Grand Promotion Highlights:
- €30 Pre-sale Coupon: Customers can now preview ochama’s promotional prices on certain premium products and claim a €30 coupon before June 15.
- Flash Deals: Up to 70% off premium brands including Dyson hairdryers, Xiaomi monitors, and SK-II skincare.
- Buy One, Get One Free: Available on 100+ best-selling products.
- Discount Vouchers: Save €5 on orders over €29, €10 on orders over €49, and €15 on orders over €69.
- Lucky Draws: Daily chances to win vouchers and access hot products at ultra-low prices.
Commitment to Quality, Value and Convenience
By leveraging its automated warehouses and JD.com’s global supply‑chain capabilities, ochama is committed to offering consumers quality products at great prices, along with convenient service. With strategically located warehouses in the Netherlands, Poland, and France, ochama minimizes delivery times and costs, offering both value and efficiency to its customers.
Ochama now delivers to 24 countries and operates hundreds of pick-up points plus more than 1,000 lockers in the Netherlands, Germany, Belgium, and France as part of its commitment to becoming the go-to platform for European consumers.
About ochama
Ochama is an innovative B2C omni-channel retailer that uses state-of-the-art retail and supply chain solutions to offer a comprehensive, full-category assortment of quality products at the best prices. A subsidiary of JD.com, Inc., China’s largest retailer by revenue, ochama leverages advanced supply chain technologies and automated warehouses to redefine the shopping landscape. Our slogan, “Shopping made simple,” perfectly captures our mission. We are dedicated to fulfilling all our customers’ needs and providing a shopping experience that is not only easy and convenient but also enjoyable and fun.
Follow ochama:
- TikTok: @ochama.official
- Instagram: @ochama.official
- Facebook: @ochama
- X: @ochama_official
- YouTube: @ochamaofficial
- LinkedIn: @ochama
Contact: support@ochama.com
Jun 5, 2025|
JD Logistics Deploys 500,000 New Reusable Cold Chain Delivery Boxes, Targeting 127,000 Tons in Carbon Reductions
On June 5, which is World Environment Day and the 8th anniversary of JD.com’s Green Stream Initiative, JD Logistics, also known as JINGDONG Logistics, announced that it will bring 500,000 new reusable cold chain delivery boxes into service for fresh products, marking the largest deployment of its kind in the industry.
Each of these boxes will be collected and reused after delivery, significantly reducing single-use waste. With each reuse cutting carbon emissions by approximately 850 grams, the new boxes are expected to reduce emissions by an estimated 127,000 tons over their lifecycle.
This move comes as China’s express delivery sector hits a new peak of 174.5 billion parcels in 2024, topping global rankings for the 11th consecutive year. However, the growing demand has led to rising environmental concerns, especially around packaging waste and limited consumer-friendly recycling options.
JD Logistics has been working to address this challenge since 2015 by promoting reusable packaging solutions. So far, more than 3 million reusable cold chain boxes have been put into use. In 2024 alone, 960,000 boxes are in active circulation, helping to cut 72,000 tons of CO₂ emissions—equivalent to the annual electricity use of 77,000 households.
The new upgraded boxes are engineered for durability and performance, having passed rigorous insulation and drop tests. Each box supports up to 300 reuses—nearly twice the lifecycle of earlier models—and features improved sealing to preserve freshness more effectively.
To ensure precision and accountability, every reusable delivery box is embedded with a unique barcode and RFID tag, enabling full lifecycle tracking via JD Logistics’ proprietary circular packaging management system. Real-time backend updates provide data on each box’s usage count, condition, and logistics path.
In conjunction with the rollout of the upgraded boxes, JD Logistics has partnered with over 300 fresh food brands to offer green delivery services throughout JD.com’s 618 Grand Promotion, China’s largest mid-year shopping festival. These partnerships transform the high-consumption event into a full-chain carbon reduction campaign.
This is just one part of JD.com’s “Green Stream Initiative.” Launched in 2017, the Green Stream Initiative represents the company’s long-term commitment to a responsible supply chain. From AI-driven optimization and green energy adoption to recyclable packaging and smart transportation, the company continues to build a next-generation, environmentally responsible supply chain, and set the standard for green innovation in the logistics industry.
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