Apr 26, 2026|
A Shield for Brand Growth: JD.com’s Efforts to Intellectual Property
At JD.com , we believe that a great idea is the heartbeat of global commerce. On April 26th, in celebration of World Intellectual Property Day, we not only honor innovation but also reaffirm our efforts to protect it.
For our global partners and cross-border sellers, trust is the foundation of everything we do. Whether you are a heritage European label or a rising global brand, here is how we’re working behind the scenes to keep brands’ intellectual property (IP) secure.
A Proactive “Digital Shield”
We don’t just wait for issues to arise; we prevent them from happening. By combining a dedicated professional team with cutting-edge Multi-modal AI, JD.com has built a “Smart Shield” that monitors and intercepts potential infringements in real-time.
By learning and evolving alongside your brand, our systems provide the adaptive support you need to keep your intellectual property safe and secure.
Proven Impact, Global Reach
Numbers speak louder than words. To date, JD.com’s IP protection initiatives have achieved:
• 240,000+ IP items successfully safeguarded.
• 50,000+ rights holders supported, including nearly 3,000 international ones.
• 4,800+ Geographical Indication (GI) trademarks protected worldwide.
Strength in Numbers: Our Global Network
Protecting IP is a team sport. We’ve joined forces with law enforcement, industry experts, and over 1,300 world-renowned brands through our Product Safety Alliance.
From deep technical exchanges with organizations like the China-Britain Business Council (CBBC) to streamlining communications for international sellers, we are building a cleaner, fairer marketplace for everyone.
Our brand partners’ growth is our growth. As we continue to welcome more international brands into the JD ecosystem, IP protection will remain at the very core of our global strategy. We’re here to provide the solid ground you need to innovate, grow, and thrive in the global market.
Protect your brand today. Learn more about our tools and services at our dedicated IP Protection portal: https://jdgroupip.com/index.html
(vivian.yang@jd.com)
Apr 16, 2026|
JINGDONG Industrials Upgrades JoyIndustrial LLM: From Digital Tools to Intelligent Industry Experts
JINGDONG Industrials (also known as JD Industrials), the industrial supply chain technology and service provider under JD.com, has launched a new era of digital transformation. On April 9, the company announced a major upgrade plan to its proprietary industrial large language model (LLM), JoyIndustrial. This update marks a significant leap from version 1.0’s “AI tools” to version 2.0’s “Intelligent AI Industry Experts.”
This evolution moves beyond traditional software that relies on constant manual prompts and isolated processes. These new AI Industry Experts are designed to manage complex tasks and full-scenario applications by integrating deep industry knowledge with advanced algorithms. The 2.0 system can oversee the end-to-end lifecycle of product selection, logistics fulfillment, and after-sales service. By proactively identifying needs and driving organizational synergy through a unified industrial supply chain language system, this technology enables the industrial backbone—from designs and factories to application scenarios—to operate with unprecedented efficiency.
“We are moving beyond the phase where AI is simply a digital assistant,” said a spokesperson for JD Industrials. “With the transition to AI 2.0, we are providing our partners with a virtual team of experts that truly understands the intricacies of industrial business. This shift handles the heavy-lifting of complex data, allowing human professionals to focus on higher-value work. Our goal is to help companies reduce costs and improve compliance while transforming the industrial workplace into a more efficient and fulfilling environment.”
The tangible benefits of this human-centric AI innovation are already evident in daily operations through several JD Industries’ AI Industry Experts, for example:
- IndLens (工品查): This specialized AI-powered platform identifies and manages industrial product data. It has transformed tasks that once took human teams months of tedious work into a process completed in mere hours. By utilizing a virtual team of 27 AI agents, the platform has increased human efficiency tenfold, protecting workers from the burnout often associated with massive manual data entry.
- AI Shopping Guide: In the procurement sector, this tool is redefining how businesses source supplies. Merging expert knowledge with the LLM, it helps shorten decision-making time for customers by 70% and reduces the risk of ordering incorrect parts by 60%.
- Jingbei Cloud (京备云): This spare parts operation and maintenance platform enables remote expert inspections via mobile devices. This not only improves inspection efficiency by up to 50% but also significantly cuts corporate travel costs, allowing technicians to solve problems without the exhaustion of constant transit.
Looking ahead, JD Industrials envisions an even more integrated ecosystem. The company plans to evolve these experts into an “AI Superbrain” (3.0), creating a fully synchronized digital infrastructure for demand, inventory, and fulfillment. Over the next five years, JD Industrials is committed to building high-quality, standardized industrial datasets that advance LLMs and integrated applications, ensuring that technology continues to drive global industrial progress and meaningful workforce experience in tandem.
(vivian.yang@jd.com)
JD’s Cold Chain Logistics Helps Deliver Insulin to 4,900 Patients
