by Vivian Yang
On December 5th, JD.com announced the grand opening of the National Pavilion of Slovakia at the residence of Ambassador of the Slovak Republic to China Peter Lizák, The event marked a significant moment, as Slovakia, famously known as the “Country of Castles,” became the 20th European country to launch a country-themed flagship store on JD.com.
Ambassador Lizák expressed in his opening remarks, “This project marks a significant milestone for Slovak enterprises and Chinese customers. It brings new potential into our bilateral cooperation.”
The Pavilion showcases a range of Slovak specialties, including the internationally acclaimed LYRA ruby milk chocolates, wine collections from 400-year-old Modra wine cellars, and exquisite RONA glassware. These specialties are now readily accessible to Chinese consumers via the JD app, offering them the ease of shopping with competitive pricing and JD’s efficient delivery services.
“This is just the beginning. More Slovak products will soon be added,” said Ambassador Lizák, revealing a number of Slovak premium dairy brands are on the way to meet Chinese consumers. Moreover, Ambassador Lizák noted the growing opportunities in tourism, especially with Slovakia’s recent inclusion on China’s overseas group tours destination list, which could attract Chinese visitors to Slovakia’s scenic landscapes and historic landmarks.
Yusuf Ma, head of JD Super’s National Pavilion program, part of the JD Retail division, said, ‘We are excited about the prospect of deepening our collaborations with additional Slovak brand partners and suppliers. This initiative is a reflection of JD’s commitment to enriching the Chinese market with a diverse assortment of high-quality products. Moreover, through our support of global brands in their journey into the Chinese market, the National Pavilion program becomes a vital link for cultural engagement and a dynamic platform for promoting tourism.” With over 50 brands achieving annual sales exceeding 1 billion RMB and more than 500 brands surpassing 100 million RMB in annual sales, JD Super has solidified its position as the go-to online store for Chinese consumers in supermarket categories, serving as a significant sales growth platform for numerous brands.
King Wang, chairman of CLIBIZ Holding Ltd., the store operator of the National Pavilion of Slovakia stated that “As the link between the embassy and JD.com, we aim to seamlessly introduce Slovak products to JD. Drawing on our expertise in online operations, we’ll focus on product curating, positioning, marketing, customer service, and more aspects for a smooth shopping experience.”
JD.com’s National Pavilion program now features over 110 pavilions, offering nearly ten thousand specialty products from almost 60 countries. The recent Singles’ Day Grand Promotion saw a remarkable 700% year-on-year growth in Gross Merchandise Volume (GMV) within the first 10 minutes, reflecting strong consumer interest in international products.
JD.com remains dedicated to fostering global trade and cultural exchange. The launch of the Slovak National Pavilion is a prime example of JD’s commitment to bridging the gap between Chinese consumers and the wider world, supported by its robust logistics and customer service expertise.
by Vivian Yang
JD Worldwide, JD.com’s one-stop shopping platform for both imported and exported goods, recently hosted a merchant recruitment event in Shenzhen, focusing on beauty and skincare categories. Held on November 30th, the event showcased JD’s innovative cross-border e-commerce solutions, highlighting our integrated supply chain capabilities, and introduced various incentives for new merchants joining the platform.
Emerging Consumer Trends and Market Leadership
“The Gen Z demographic, primarily consisting of individuals born after the year 2000, has emerged as a major driving force in the consumption of imported beauty and skincare products. Since 2023, this group has shown an extraordinary growth of more than 250% year-on-year on JD.com,” shared the category manager of JD Worldwide. “Moreover, JD Worldwide continues to lead in engaging users from China’s smaller cities in this market segment, further establishing our platform as the go-to site for imported goods.”
JD Worldwide introduced bespoke incentive policies tailored for beauty and skincare merchants at the event, including JD’s “Spring Dawn” initiative, specifically designed to support small businesses and individual entrepreneurs in kick-starting their journey on the platform. Merchants can also benefit from substantial premiums of up to 5% of their annual sales. Additionally, we introduced specialized incentives for newcomers in categories such as perfumes and cosmetics, ranging from reduced quality assurance deposits to commission rebates.
Rising Demand for Imported Goods
The demand for imported goods in China is on an upward trajectory, fueled by increased availability, enhanced service efficiency, and a gradual reduction in prices. The “2023 Report on European Imported Product Consumption Trends,” published by JD’s Consumption and Industry Development Research Institute, reveals a 79% rise in users purchasing European imports. Notably, there’s been a 312% increase in users below 25 years and a 207% rise in transactions in county and rural markets.
During this year’s Singles’ Day Grand Promotion, JD Worldwide experienced a significant 100% year-on-year increase in transaction volume across more than 350 cross-border imported product categories. Particularly noteworthy is the 20-fold growth in our Korean direct procurement business within the beauty category.
Continued Innovation and Consumer Appeal
JD Worldwide is relentlessly innovating, evident in our consumer-favorite models like global buyers’ stores, National Pavilions, Global Supermarket, and the “just-in-time inventory from official brand sites” program. By leveraging JD’s advanced supply chain capabilities, we’re continuously refining and expanding our ecosystem. Our focus spans enhancing consumption scenarios, devising impactful marketing strategies, ensuring product and service quality, and intensifying merchant recruitment. Our goal is unwavering – to equip brand merchants with the tools and support necessary to thrive in the Chinese market.
Discover more about the opportunities and growth potential with JD Worldwide.
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