Feb 28, 2026|
Joybuy partners with The Pink Stuff to bring a cleaning favourite to UK customers
- Joybuy partners with The Pink Stuff to offer one of the most loved household cleaning brands to customers
- Shop with confidence on Joybuy thanks to its high-quality products, speedy and reliable delivery, and friendly customer service support when you need it
- Discover The Pink Stuff favourites on Joybuy, including the Miracle Cleaning Paste, sprays, floor cleaners and more
London, 25 February 2026 – Joybuy, JD.com’s online retail business in Europe, today announced a new partnership with The Pink Stuff, the popular UK household cleaning brand known for its effective and easy-to-use products. The partnership brings the full range of The Pink Stuff cleaning essentials to Joybuy customers in the UK, combining trusted household products with Joybuy’s fast and reliable delivery.
The partnership reflects Joybuy’s focus on offering customers high-quality, trusted household brands as it continues to expand its Household, Laundry & Cleaning shop. Customers can now shop from The Pink Stuff Official Brand Store to find trusted favourites including The Miracle Cleaning Paste. Known for its versatility, The Pink Stuff products are designed for use across kitchens, bathrooms and other household surfaces, helping to remove stubborn grease, grime, limescale and dirt while leaving surfaces clean and fresh.
Currently in beta testing, Joybuy will offer more than 100,000 branded products through its platform and local warehouses across the United Kingdom, Netherlands, Germany, France, Belgium and Luxembourg. Orders placed on Joybuy are fulfilled from the company’s own UK and European warehouses, ensuring fast delivery and end-to-end supply chain control.
Sarah Moran, Global Head of Brand Marketing, The Pink Stuff said: “We’re delighted to partner with Joybuy to bring The Pink Stuff range to even more UK households. Our products have become a trusted part of everyday cleaning routines, and by joining Joybuy’s growing platform, we’re making it easier for customers to access high-quality cleaning products.”
Chris Taylor, Head of Household, Laundry & Cleaning, Joybuy UK, said: “The Pink Stuff is a brand that has earned genuine trust and loyalty in homes across the UK. By bringing The Pink Stuff to Joybuy, we’re making it easier for customers to access a much-loved cleaning range through a shopping experience that’s speedy, reliable and genuinely enjoyable.”
To find out more and shop The Pink Stuff on Joybuy, visit www.joybuy.co.uk
Contact:
Media email contact: press@jd.com
Notes to Editors:
About JD.com
JD.com (NASDAQ: JD and HKEX: 9618), also known as JINGDONG, is a leading supply chain-based technology and service provider. The company’s cutting-edge retail infrastructure seeks to enable consumers to buy whatever they want, whenever and wherever they want it. The company has opened its technology and infrastructure to partners, brands and other sectors, as part of its Retail as a Service offering to help drive productivity and innovation across a range of industries. JD.com’s business has expanded across retail, technology, logistics, health, industrials, property development and international business.
JD.com is ranked 44th on the Fortune Global 500 list and is China’s largest retailer by revenue, serving over 600 million annual active customers. The company has been listed on NASDAQ since 2014, and on the Hong Kong Stock Exchange since 2020. Committed to the principles of customer first, innovation, dedication, ownership, gratitude, and integrity, the company’s mission is to make lives better through technology, striving to be the most trusted company in the world.
About Joybuy
Joybuy is JD.com’s online retail business in Europe, offering high-quality brands, delivered from its own warehouses to the customer’s doorstep, through a speedy and reliable network. Joybuy places the customer at the heart of everything it does. The Joybuy slogan “Don’t just buy, Joybuy”, perfectly captures the mission to fulfil customers’ needs and provide a service that is easy and convenient, but also enjoyable and fun.
Joybuy is currently in the beta testing phase and plans to launch in 2026, when it will provide a more joyful shopping experience in the UK, Netherlands, Germany, France, Belgium and Luxembourg.





JD.com and DHL Sign Memorandum of Understanding to Support German Brands’ Growth in China and Europe