Lijun Xin Combines His First Livestream Show with a Plank Competition

Lijun Xin Combines His First Livestream Show with a Plank Competition

by Tracy Yang

On June 10th, Lijun Xin, CEO of JD Health participated in a livestream show for the first time, along with executives from nutrition and health brands, including GNC, Swisse, and Nestlé, which drew attention of 3.18 million viewers.

In addition to recommending good nutrition and health care products, Xin also challenged other brand executives to a plank competition to promote a healthy lifestyle. Xin said: “Our brand partners are very supportive by offering high-quality products to consumers. I hope we will continue to strengthen cooperation, convey the concept of a healthy life and bring consumers high-quality products at competitive prices during JD’s June 18 Grand Promotion. ”

With the rise of national health awareness in the post-epidemic era, the focus of national health care has changed from “treatment” to “prevention”, and nutrition and health products have naturally become the best choice for consumers. At the beginning of JD’s June 18 Grand Promotion(618) this year, the performance of healthcare products sold on JD Health was impressive.

Data shows that from June 1st to June 9th, sales of cross-border imported nutrition and health care products increased by more than 100% compared with the same period last year. A number of nutrition and health care subcategories also staged strong performance. Sales of probiotics increased by 240% compared with the same period last year. Sales of products that can prevent hypertension, hyperglycemia, and hyperlipidemia increased by 140%. Sales of products that can nourish and protect the liver increased by 130% over the same period last year.

JD’s June 618 is the shopping festival with the largest discounts, the best shopping experience, the strongest growth of brands and merchants and the largest number of new products. JD Health has worked with 2,500 health and nutrition merchants to offer more than 3 million units of health products, meeting the various demands for health, covering beauty, weight loss, bone health, immunity enhancing, sports nutrition and more. JD Health also launched online consultation services with nutritionists and dieticians to help users improve their health management capabilities and enjoy a healthy and happy life.

 

(tracy.yang@jd.com)

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