Jul 21, 2025|
JD Super Signs RMB 500 Million Procurement Deal with Major Australian Beef Suppliers
JD Super, the supermarket division under JD.com, has signed a major procurement agreement worth RMB 500 million (USD 70 million) with three leading Australian beef suppliers: Coles, Bindaree Food Group, and Stanbroke. This partnership marks a significant step in JD Super’s effort to source high-quality global products directly from producers, provide Chinese consumers with premium, cost-effective imported beef, and open new opportunities for international partners.
The deal encompasses a diverse selection of premium beef products, including grass-fed, grain-fed, Angus, and Wagyu beef, all sourced directly from these industry leaders. Coles, an iconic Australian retailer dating back more than 110 years, handles more than 500,000 cattle annually and is known for its high-quality standards. Bindaree, a prominent global supplier, is expanding its Myola feedlot to a capacity of 35,000 cattle and handles over 5,000 cattle each week. Stanbroke, an industry leader, manages 1.2 million hectares of pastureland and produces internationally certified Wagyu, Angus, and both grass- and grain-fed beef.
This collaboration enables Australian beef producers to address key challenges in the Chinese market, such as low brand recognition and high retail prices caused by traditional multi-layer distribution. By partnering directly with JD Super, these suppliers gain access to Chinese consumers more easily, cut out middlemen to offer more competitive prices, and strengthen their brand awareness in China.
JD Super, which is the only e-commerce platform sourcing beef directly from Australia, leverages JD’s vast customer base of nearly 600 million active users and advanced digital infrastructure to boost partners’ visibility and sales. Through targeted traffic support, effective consumer feedback tools, and JD’s intelligent supply chain, suppliers gain valuable insights into consumer preferences, allowing them to refine their products and foster greater brand loyalty and repeat business.
“This partnership strengthens JD Super’s supply chain, ensuring a stable and diverse range of high-quality Australian beef for our customers,” said a JD Super spokesperson in the fresh food division. “We are dedicated to working with top global suppliers to deliver exceptional products at great value, while helping our partners grow and increase brand recognition.”
JD Super aims to deepen its relationships with leading global producers, create value for partners, and bring superior quality products to consumers around the world.
(vivian.yang@jd.com)
Jul 16, 2025|
JD Food Delivery Upgrades Rider Experience for Workforce with 150,000 New E-Bikes, Offers Enhanced Benefits
By the end of June, JD Food Delivery’s full-time rider workforce increased to over 150,000 people. And with the summer delivery peak approaching, JD will put in RMB 2 billion worth of resources to enhance rider experience and benefits, offering substantial upgrades beyond existing social insurance benefits, known as the “five social insurances and one housing fund.” Full-time riders will receive special monthly allowances during extreme weather seasons, alongside 150,000 new state-of-the-art electric bikes to elevate their work experience.
The e-bike incentive program will refund the purchase costs to riders who complete 3,000 orders within 90 days of using the new bikes. The program has already launched in Beijing, Changsha, and Nanjing, with plans for a nationwide rollout. Riders will also sport racing-inspired uniforms and badges, boosting their professional image and sense of pride.
These sleek, JD-red electric bikes are designed for both performance and style, featuring ergonomic seats and backrests that rotate 180 degrees for rest, as well as portable fridges with dual-core cooling chips that double chilling efficiency compared to traditional models. The portable fridges ensure ice-cold deliveries stay fresh, enhancing customer satisfaction. The bikes also come with glowing, eco-friendly PU foam-insulated delivery boxes that extend heat retention by 100%, with free daily disinfection at stations to maintain hygiene.
JD Food Delivery drivers on the new bike. One driver uses his rotating backrest as he takes a well-earned break.
A JD Food Delivery spokesperson emphasized, “We’re committed to rewarding our riders’ hard work with tangible benefits. These upgrades not only enhance service quality but also ensure our riders feel valued and respected.”
This comprehensive welfare model sets a new standard for the delivery industry, earning recognition and support from riders and the public.
(vivian.yang@jd.com)
Lower-Tier Cities, Quality and Omnichannel Innovation Drive Record-breaking Singles Day for JD.com
