Norwegian Cod and Salmon Sold on JD Seafood Festival

Norwegian Cod and Salmon Sold on JD Seafood Festival

by Martin Li

On May 15th, JD Fresh, JD.com’s fresh food unit, partnered with Norwegian Seafood Council (NSC) to launch an online seafood shopping festival.

The festival will see more than 500 SKUs of fresh seafood from Norway, including salmon, cod and shrimp, and provide various discounts for Chinese consumers.

Norway Seafoods, a time-honored fishery brand in Norway, provides its cod and salmon for the first time in China via JD.com — the only direct purchaser of its products in China.

“I’m glad to see such a diversity of Norwegian seafood products in this online shopping festival. I hope customers and their families in China can enjoy them,” said Victoria Braathen, the NSC’s China director.

Last year saw 168,500 tons of Norwegian seafood products imported to China, a 13% increase year-on-year, according to the statistics from the NSC.

Sales of Norwegian seafood products via both online and offline channels of JD.com have increased over 200% this year.

 

(bjlihao3@jd.com)

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